Our panelists are helping the industry - networks, apps, advertisers, and measurement providers - understand who’s watching what, when and where on TV. Their participation informs everything from the TV content that is produced to the ads that are made.
We recruit panelists from top DMAs in order to represent a wide cross-section of viewing behaviors and demographics. Our panel is 100% opt-in - all of our panelists are compensated for their participation.
TVision could not operate as a company without the trust of our panelists. We are fully transparent with our panelists about how and what data we collect.
Panelists install the technology, and after an initial training period all data leaving the panelists’ home is completely anonymous. The viewing data leaving the house is a simple text file referring to the household and viewers by numbers not names, aggregated and weighted to be nationally representative before being shared in our reporting platforms.
TVision’s panelists go through a simple, self-guided process to install the technology - which enables TVision to maintain an exceedingly high in-tab rate. Updates can be delivered remotely - we never need to send a technician to a panelist's home.
After the installation, our technology passively measures how panelists watch TV. TVision’s no-touch solution means that our panel data is highly accurate - viewers do not need to remember to turn on the equipment, or touch a button to confirm they are watching.
NBCU statement to Ad Age
Big data sets are powerful in their scale, but are often limited to reporting household-level data. With TVision as a calibration panel for person-level data, alternative currency providers are accurately reporting on the true audience size of programming across linear TV and CTV.
Because TVision reports on both linear and CTV viewing from the same single-source panel, media sellers and advertisers can make apples-to-apples comparisons of engagement and performance across all TV viewing, even the CTV walled gardens.
TVision’s panel allows us to go beyond “Is the TV on” to understand if people are in the room and actively engaging with the content. After all, we all know that ads work best if people are paying attention, and people will only watch programming if it is engaging.