Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network

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Measure How TV Viewers Engage With Ads & Programming

Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.

Improve the Accuracy
of Census-Level Data

Fine-tune your household-level TV Measurement solutions with TVision's person-level Calibration Data

Tune Your Census Level Data With a Truth Set

TV viewing behavior varies greatly by individual. Without person-level insights, household data fails to represent who is actually watching TV. TVision’s calibration data helps measurement platforms understand what actually happens with households tune in.

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Account for Viewing Preferences

Ensure your measurement reflects what individuals, not households watch.

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Adjust for Biases in the Data

Understand assumptions and account for bias in combined models.

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Build Unique Solutions

Drive innovation when your teams have the flexibility to lean into your own UVP.

TVision is Trusted By

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“TVision’s panel enables VideoAmp to enhance our dataset with information about the actual humans in front of the TV."

Jonathan Steuer
EVP of TV Strategy & Currency
VideoAmp

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Census + Panel is the Future of Measurement

Census data, by nature of its scale, has the potential to be a more accurate measure of TV viewing behaviors than solutions based on panel data alone. But likewise, census data on its own, without person-level insight, falls short of the detail that media buyers and sellers require of any future currency. The future of TV measurement will be based on a combination of census data calibrated for accuracy with panel data.

Here’s what makes TVision the calibration panel of choice for our industry:

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PERSON-LEVEL DATA

Individuals in the same household often don’t watch the same content. Future currencies must reflect who is watching, and what ads they see.

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SECOND-BY-SECOND INSIGHTS

With the increasing popularity of shorter ad lengths, second-by-second data is critical for reporting on ad delivery and engagement.

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SINGLE-SOURCE VIEW OF LINEAR AND CTV

Audiences transition fluidly between linear and CTV. Measurement providers need a comprehensive view of how people consume media.

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PASSIVE MEASUREMENT

As people move in and out of the room, passive measurement ensures an accurate understanding of who’s watching without the risk of human error.

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TRANSPARENCY

If adjustments to panel data are made for statistical significance, they need to be clearly identified so they can be addressed as the data scales up.

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FLEXIBILITY

We don’t believe in a one size fits all approach. Innovation will be more likely if companies can manipulate our data on their own.

How Important Is It for Data to be at the Person-Level?

This example shows what household-level data looks like for ESPN, compared to person-level viewing data. Household-level data reflects an outsized share of female viewers, and younger age groups. Calibrating with TVision’s data lets measurement providers adjust for differences in individual viewing preferences.

HOUSEHOLD-BASED VS. PERSON-BASED AUDIENCE DEMOS FOR ESPN

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TVision is Trusted By

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"With TVision we are able to add a deeper layer of insights to our already robust measurement offering."

Robert Bareuther
SVP Business Development
iSpot.TV

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Choose the Output That Works For Your Team

We support measurement providers who are solving for a variety of use cases, have varying availability of data science resources, and have different timing needs.

Calculated Probabilities

This is the quickest option. TVision provides person-level probabilities for pre-identified scenarios such as demographic profiles, household type, time of day, and channel. Calculated probabilities overcome the challenges of building models from the ground up.

 

Sessionized Data

This is raw, sessionized data without any probabilities or assumptions built in. Sessionized data is flexible and transparent so your data engineering teams can develop their own probabilities and assumptions, and choose what is important for your solution.

 

Behavioral Projections

Get a nuanced understanding of second-by-second TV viewing behaviors that enable ad-level measurement. With this output, our panel informs your model so you can recognize and apply person-level viewing information to larger census data sets.

We’re Supporting Leading Measurement Companies

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Innovative Tech + Proprietary Panel

Power Next-Gen Solutions

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

WE REPORT ON:

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All national and major linear TV channels

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Hundreds of apps including CTV walled gardens

 

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Millions of program and ad impressions

 

Learn more about how it works: Our Panel | Our Technology

Looking to Incorporate Standard Metrics into Your Solution? Consider Data Licensing.

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Solve for knowledge gaps, and unlimited use cases with flexible data on how, when, and what people watch on TV.

TVision gathers person-level, second-by-second insight on viewer behavior across both linear and CTV. We deliver flexible, transparent, and privacy-safe data feeds so your engineering teams can develop and support their own solutions.

 
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