Introducing CTV Campaign Measurement
We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.
The use cases are unlimited. If you’re building a product that requires nuanced insight into TV viewing behavior, TVision can help. We provide a full picture of actual TV viewership and engagement across both linear and CTV. With high quality, reliable, data feeds we enable our customers to:
Adam Gerber
VP of New Product Development, Moat
Oracle
TVision gathers person-level, second-by-second insight on viewer behavior across both linear and CTV. We deliver flexible, transparent, and privacy-safe data feeds so your engineering teams can develop and support their own solutions.
Jane Clarke
Managing Director and CEO
CIMM, The Coalition For Innovative Media Measurement
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
Learn more about how it works: Our Panel | Our Technology
Build more accurate TV measurement solutions by calibrating household-level data with person-level insights from TVision’s panel.
TV viewing behavior varies greatly by individual. Calibration data from our nationally representative panel enables a better understanding of how members of the household watch both linear and CTV.