Introducing CTV Campaign Measurement

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Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

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Integrate TVision Data
Directly in Your Platform

Solve for knowledge gaps with flexible data on how, when, and what people watch on TV through TVision Data Licensing

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Build Better Solutions with Person-Level Insights

The use cases are unlimited. If you’re building a product that requires nuanced insight into TV viewing behavior, TVision can help. We provide a full picture of actual TV viewership and engagement across both linear and CTV. With high quality, reliable, data feeds we enable our customers to:

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Independently Measure CTV Walled Gardens

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Identify Accurate CTV Co-Viewing Multiples

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Factor Engagement Into Planning Tools

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Understand Viewer Demographics

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Fill Any Viewing-Behavior Knowledge Gap

TVision is Trusted By

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“With TVision we can deliver the granular and actionable insights on audience attention and viewing patterns to complete the cross-platform picture our customers are asking for.”

Adam Gerber
VP of New Product Development, Moat
Oracle

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Get the Data You Need

TVision gathers person-level, second-by-second insight on viewer behavior across both linear and CTV. We deliver flexible, transparent, and privacy-safe data feeds so your engineering teams can develop and support their own solutions.

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HARDWARE & APP INSIGHTS

  • Device and Model
  • CTV Application
  • Application Status

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PROGRAM & AD INSIGHTS

  • Content Title
  • Viewing Start Time
  • Duration

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VIEWER DEMOGRAPHICS 

  • Household Income
  • Household Education
  • Household Size

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VIEWER ENGAGEMENT

  • Visible Seconds
  • Attentive Seconds
  • Co-Viewing Seconds

TVision is Trusted By

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We’re Supporting Leading Measurement Companies

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Innovative Tech + Proprietary Panel

Power Next-Gen Solutions

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

 
WE REPORT ON:

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All national and major linear TV channels

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Hundreds of apps including CTV walled gardens

 

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Millions of program and ad impressions

 

Learn more about how it works: Our Panel | Our Technology

Improve the Accuracy of Your Data Set

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Build more accurate TV measurement solutions by calibrating household-level data with person-level insights from TVision’s panel.

TV viewing behavior varies greatly by individual. Calibration data from our nationally representative panel enables a better understanding of how members of the household watch both linear and CTV.

GO TO CALIBRATION DATA

Learn About The Future of Measurement

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