TVision’s TV Planning & Measurement platform provides unified metrics that show when and where viewers are paying attention across the TV landscape. Armed with this data, your teams can build and deliver the best possible media plans.
Discover where your audience is most engaged across linear and CTV
See how audiences react to your competitors; learn from their success and failure
Don’t wait until the campaign ends to find out if your ads are actually working
There is no question, TV ads work. But they don’t all work, all of the time.
Attention and Viewability are key metrics for marketers who want to know when and where their ads engage viewers.
Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success.
ATTENTION BY NETWORK, DAYPART, AND PROGRAM
VP, Director, Global Media Partnerships
Dentsu Aegis Network
Get insight into how viewer engagement varies across Linear TV.
Develop better media plans with brand-specific engagement data for networks, channels, dayparts and programs. Discover metrics such as:
Vice President of Media & Data
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
Ad Scoreboard was designed to provide quick insights on any brand, creative, or network.
TVision Ad Scoreboard provides access to a distilled version of the TVision platform so your marketing & research teams can easily integrate Attention insights into their planning, creative, and measurement processes.