With the NFL season kicking off, fans are following the action on the field. But, as the Wall Street Journal and the NFL question today - how many viewers are tuning in, how are they paying attention, and what platforms are they watching? Those are the big question for advertisers and media sellers.
TVision delivers best-in-the-industry second-by-second measurement of live sports attention and co-viewing. Our leading measurement platform, Total View gives advertisers and media sellers deep insight into viewer engagement with every game, wherever it runs - on apps or broadcast TV. Our custom data feeds give media companies access to highly accurate co-viewing metrics. Our second-by-second data goes deep. TVision customers are able to understand how viewers pay attention throughout the game - we measure every second. That means we know how viewers engaged with the big touchdown and the costly fumble.
Live Sports are Streaming - Meeting the Measurement Challenge
The Live Sports opportunity - lead by the NFL - is immense, for networks, apps and advertisers. There’s a near constant stream of new partnerships and distribution agreements being announced between streaming applications and sports leagues, and fans are clearly adapting to the new viewing environments. That's why its so important to achieve accurate measurement of live sports across streaming and broadcast. TVision's recent co-viewing report articulates just how important accurate measurement of viewers is for media sellers and CMOs. Getting this correct creates massive opportunity, but mis-counting creates huge waste among advertisers and lost revenue for media companies.
What's next for Live Sports Measurement?
One thing is clear, the media and ad industries need to be able to measure CTV and linear live sports accurately and against each other, regardless of platform or network. The industry needs to know:
TVision’s streaming live sports measurement capability is the most comprehensive in the industry. We are measuring second-by-second engagement for nearly all professional, live sports programming across the leading streaming applications.
TVision reports data on the NFL, NBA, Premiere League, NASCAR, WWE, and WNBA, to name a few. Importantly, TVision Total View is designed to scale as even more live sports come to streaming in the upcoming seasons. Importantly our data allows advertisers to compare the performance across linear and CTV.
As live sports moves to streaming environments our data shows that viewers are engaging with sports more than other content.
TVision customers can now access TVision's live sports data in Total View, Ad Scoreboard and subscription data feeds.
