Introducing CTV Campaign Measurement

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Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

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TVision’s Speakers Bureau

TVision executives can speak on topics including television and advertising measurement, CTV growth, cross-platform measurement and more. Contact Stephanie Hadley to learn more.

Yan Liu

Yan Liu, Founder & CEO
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Mike Perlman

Chief Revenue Officer
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Inderbir Sidhu

Chief Technology Officer
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Yan Liu

Yan Liu, Founder & CEO

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.

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Mike Perlman

Chief Revenue Officer

Mike leads TVision's global commercial team.  As CRO, he is responsible for the company's Sales, Account Management, and Customer Success functions. Prior to TVision, Mike held senior leadership positions at Jumpshot, Comscore, and  Millward Brown Digital. He holds a B.A. in Economics from Hamilton College and an MBA from Cornell University. Mike is an avid skier who loves spending as much time in the mountains as possible.

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Inderbir Sidhu

Chief Technology Officer

Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.

Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.

Tristan Webster

SVP of Product & Operations
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Germaine Montagne

Head of Marketing
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Tristan Webster

SVP of Product & Operations

Tristan Webster leads TVision’s Product as well as Data & Analytics teams. Tristan's teams are responsible for connecting TVision's next generation data and measurement technologies with the continuously evolving needs of the TV advertising ecosystem. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney.  Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and he studied Business at the University of Melbourne.  He lives in Philadelphia with his wife and two sons, where after work you’ll find him throwing another shrimp on the barbie, in true Aussie fashion.

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Germaine Montagne

Head of Marketing

Germaine leads TVision’s Marketing team. With more than 20 years of experience in marketing to marketers, she has worked for both startups and high-growth large companies including Cardlytics, Yahoo and DoubleClick. She is passionate about using data to create compelling stories and helping marketers identify business strategies that deliver measurable results. After years in LA, Germaine now lives in Atlanta with her two kids and their menagerie of pets.

 
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Press Releases

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11/16/2022

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...

11/15/2022

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision

09/12/2022

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.

09/08/2022

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

08/23/2022

TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertisers understand ad attention and viewability across CTV Apps and Day Parts

07/19/2022

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More

07/18/2022

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success

05/24/2022

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...

05/18/2022

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies

04/26/2022

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...

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The latest research on TV, CTV, and advertising trendsGo to Reports

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