Introducing CTV Campaign Measurement
We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.
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TVision executives can speak on topics including television and advertising measurement, CTV growth, cross-platform measurement and more. Contact Stephanie Hadley to learn more.
Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.
Mike leads TVision's global commercial team. As CRO, he is responsible for the company's Sales, Account Management, and Customer Success functions. Prior to TVision, Mike held senior leadership positions at Jumpshot, Comscore, and Millward Brown Digital. He holds a B.A. in Economics from Hamilton College and an MBA from Cornell University. Mike is an avid skier who loves spending as much time in the mountains as possible.
Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.
Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.
Tristan Webster leads TVision’s Product as well as Data & Analytics teams. Tristan's teams are responsible for connecting TVision's next generation data and measurement technologies with the continuously evolving needs of the TV advertising ecosystem. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney. Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and he studied Business at the University of Melbourne. He lives in Philadelphia with his wife and two sons, where after work you’ll find him throwing another shrimp on the barbie, in true Aussie fashion.
Germaine leads TVision’s Marketing team. With more than 20 years of experience in marketing to marketers, she has worked for both startups and high-growth large companies including Cardlytics, Yahoo and DoubleClick. She is passionate about using data to create compelling stories and helping marketers identify business strategies that deliver measurable results. After years in LA, Germaine now lives in Atlanta with her two kids and their menagerie of pets.
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...
Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision
Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision Ad Scoreboard is the only solution on the market to help advertisers understand ad attention and viewability across CTV Apps and Day Parts
The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...
Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision
Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision Ad Scoreboard is the only solution on the market to help advertisers understand ad attention and viewability across CTV Apps and Day Parts
The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More
Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
The "viewability" and "attention" metrics of political advertising continue to score better results compared to other TV advertising, according to TVision..
The following ads are ones that got the top Creative Attention scores on TVision’s Ad Scoreboard for the period from June-August 2022.
Attention metrics are – ahem – receiving a lot of attention these days.
In a word, calibration is about “personification,” Cunningham added. “Calibration panels have a much narrower application than audience panels and can help produce more stable, identity-based measurement,” he said.
E.W. Scripps’ Scripps Networks division said it will use TVision’s viewer attention data to highlight the engaged audiences of its over-the-air channels during upfront presentations.
“Attention” measurement grabbed the limelight on the opening day of the ARF Audiencexscience Conference Tuesday.
In a break with the past, Super Bowl commercials pulled in more “attention” from men than women. TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women.
While TV measurement moves to big data sets, panels remain crucial as lawsuits and widely varying claims roil industry.
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms.
As we count down the final hours to Super Bowl 56, there’s only one question left to answer—what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not about the battle for the Lombardi Trophy—it’s about the battle for eyeballs.
Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to unseat de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers.
Once again a crisis is catalyzing change in the TV and streaming ad industry.