Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

Get the Report

Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

The TVision Media Center

CONNECT WITH OUR PR TEAM

Need TVision’s expert perspective on the TV, CTV, and advertising market? We’re here to help.

Chevron_right

TVision Brand Guidelines

Access standards for how the TVision brand should be presented.

Chevron_right

TVision Image Assets

Download various versions of the TVision logo and approved imagery.

TVision’s Speakers Bureau

TVision executives can speak on topics including television and advertising measurement, CTV growth, cross-platform measurement and more. Contact Stephanie Hadley to learn more.

Yan Liu

Yan Liu, Founder & CEO
VIEW BIO

Empty

Mike Perlman

Chief Revenue Officer
VIEW BIO

Empty

Inderbir Sidhu

Chief Technology Officer
VIEW BIO
X

Yan Liu

Yan Liu, Founder & CEO

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks, and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China, and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China and currently resides with his family in New York.

X

Empty

X

Mike Perlman

Chief Revenue Officer

Mike leads TVision's global commercial team.  As CRO, he is responsible for the company's Sales, Account Management, and Customer Success functions. Prior to TVision, Mike held senior leadership positions at Jumpshot, Comscore, and  Millward Brown Digital. He holds a B.A. in Economics from Hamilton College and an MBA from Cornell University. Mike is an avid skier who loves spending as much time in the mountains as possible.

X

Empty

X

Inderbir Sidhu

Chief Technology Officer

Most recently Inderbir was the CTO at Altman Vilandrie & Company where he led the Marketing Analytics product line, taking the products from proof of concept stage to successful commercial deployment at large enterprises. Prior to that, he was a Software Architect and Engineering Manager at Brightcove.

Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. Inderbir holds a B.S. in Computer Science from York University in Toronto.

Tristan Webster

SVP of Product & Operations
VIEW BIO

Germaine Montagne

Head of Marketing
VIEW BIO

X

X

Tristan Webster

SVP of Product & Operations

Tristan Webster leads TVision’s Product as well as Data & Analytics teams. Tristan's teams are responsible for connecting TVision's next generation data and measurement technologies with the continuously evolving needs of the TV advertising ecosystem. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney.  Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and he studied Business at the University of Melbourne.  He lives in Philadelphia with his wife and two sons, where after work you’ll find him throwing another shrimp on the barbie, in true Aussie fashion.

X

X

Germaine Montagne

Head of Marketing

Germaine leads TVision’s Marketing team. With more than 20 years of experience in marketing to marketers, she has worked for both startups and high-growth large companies including Cardlytics, Yahoo and DoubleClick. She is passionate about using data to create compelling stories and helping marketers identify business strategies that deliver measurable results. After years in LA, Germaine now lives in Atlanta with her two kids and their menagerie of pets.

 
X

Press Releases

VIEW ALL
05/09/2024

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision

Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers

09/12/2023

Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data

TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions

08/28/2023

TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-k...

06/16/2023

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands

06/13/2023

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance

04/03/2023

Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement

02/23/2023

TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV

01/24/2023
11/16/2022

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...

11/15/2022

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision

In The News

 

Check Out These

Additional Resources

Chevron_right

Blog

Quick takes on TV and ad industry trends and data from TVisionGo to Blog

Chevron_right

Reports

The latest research on TV, CTV, and advertising trendsGo to Reports

Follow Us

Keep up to date on our latest research and news.
Follow TVision on LinkedIn and Twitter.

linkedin_ico_white ico_social_fb-1

 

Back To Top