Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

The Latest TVision News

Press Releases


Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement


TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV


Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...


TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision


TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.


New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom


TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertisers understand ad attention and viewability across CTV Apps and Day Parts


New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More


TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success

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