TVision Achieves ISO 27001 Certification Validating Compliance with Information Security Safeguards

The New ISO Certification Confirms TVision’s Status as a Leader in Security...

At CIMM East: The Attention Equation: How Content Quality & Variety Influences Viewer Engagement

By: Yan Liu, CEO, TVision A lot of great discussions on the future of media...

TVision's Custom CTV Measurement Shows Origin’s Optimized Creative Drove a 33.5% Lift in Attention for Florida Keys & Key West

2025 Super Bowl: The Top Ads For Viewer Attention; Plus More Game Data from TVision

The Eagles beat the Chiefs in the game on the field, but which advertiser w...

The TVision State of Streaming Report, January 2025

Inscape and TVision Unlock Personified Cross-Platform Viewing Behavior for the TV Marketplace

Political Ad Attention: November 2024 Update

Earlier this Fall we revealed data that shows that independents were paying...

TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

Study callsfor greater transparency into methods and modelling corrections

Independents are Paying the Most Attention to Political Ads Right Now

By the end of the campaign season, political ad spending in the US in 2024 ...

Viewers Are Tuning In and Paying Attention to the WNBA

This has been a breakout year for women's basketball. The women's college b...

Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision

Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using T...

New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise

Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement...

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision

Research from TVision shows ads on Fubo captured 35% more attention than ad...

Who's Paying Attention to Political Ads Right Now?

Republicans Are Paying More Attention to Political Ads Political ad spendin...

2024 Super Bowl: The Top Ads For Viewer Attention

This year's Super Bowl between The Kansas City Chiefs and San Francisco 49e...

Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data

TVision’s solution delivers independent, unbiased measurement of CTV ad cam...

TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands o...

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV...

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Strategic alliance will revolutionize CTV attention measurement, providing ...

The TV Shows and Apps That Delivered Ad Attention in April 2023

In our monthly reports for Ad Attention, we identify the episodic Primetime...

Leverage Attention and Co-Viewing to Crush This Year’s Upfronts

The Upfronts are a crucial time for networks and streaming platforms to sho...

The Top Ads for Attention in Q1 2023

Sometimes, the best ads are the ones that remind us of ourselves or of ever...

The TV Shows and Apps That Delivered Ad Attention in March 2023

In our monthly reports for Ad Attention, we identify the episodic Primetime...

The CTV Shows That Engaged Audiences in March 2023

In our monthly look at CTV programming performance, we identify the top new...

How Many People Are Really Co-Viewing CTV?

Americans now spend 55% more time on ad-supported apps than they did just t...

Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Pa...

The CTV Shows That Engaged Audiences in February 2023

In our monthly look at CTV programming performance, we identify the top new...

The TV Shows and Apps That Delivered Ad Attention in February 2023

In our monthly reports for Ad Attention, we identify the episodic Primetime...

Ad-Supported Apps Lead the Future of CTV

Over the last few years, the CTV industry has increasingly moved to more ad...

2023 Super Bowl: The Top Ads For Men 18-34

In our previous posts, we reported on the overall most engaging ads for 202...

2023 Super Bowl: The Top Ads For Females 18-49

In our previous post, we reported on the overall most engaging ads for 2023...

2023 Super Bowl: The Top Ads For Viewer Attention

For some of us, the ads are as much of a reason to watch the Super Bowl as ...

The CTV Shows That Engaged Audiences in January 2023

In our monthly look at CTV programming performance, we identify the top new...

The TV Shows and Apps That Delivered Ad Attention in January 2023

In our monthly reports for Ad Attention, we identify the episodic Primetime...

TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than ...

Global Partnership Between Adelaide and TVision Furthers Commitment to Omnichannel Attention Measurement and Enables Programmatic Activation

World Cup Fever Leads to Top Ads for Attention in Q4 2022

Who says Americans are not passionate about soccer? In Q4 2022 both the top...

The CTV Shows That Engaged Audiences in December 2022

In our monthly look at CTV programming performance, we identify the top new...

The TV Shows and Apps that Delivered Ad Attention in December 2022

In our monthly reports for Broadcast and Cable TV ad attention, we examine ...

The CTV Shows That Engaged Audiences in November 2022

In our monthly look at CTV programming performance, we identify the top sho...

The TV Shows and Apps that Delivered Ad Attention in November 2022

In the era of peak TV many of us think CTV and streaming programs first, bu...

Start the New Year with us at CES 2023

Each year, CES ushers in the new year with an eye toward the future—bringin...

How the Largest Advertisers Captured Attention: August-October 2022

With Black Friday approaching and Holiday shopping set to start in earnest,...

The Top Ads for Attention October 2022

The classic toy company LEGO produced the top ads of October 2022, accordin...

The TV Shows and Apps that Delivered Ad Attention in October 2022

October is a peak TV month as the seasons turn and viewers tune in to more ...

The CTV Shows That Engaged Audiences in October 2022

In our monthly look at CTV programming performance, we look at the top show...

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified ...

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement f...

TV of Tomorrow: Focus on Attention

Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a pane...

How the Largest Advertisers Captured Attention: July - September 2022

With football season in full gear, this month we're highlighting how brands...

The TV Shows and Apps that Delivered Ad Attention in September 2022

September sees the return of new episodes for some of America's most popula...

The CTV Shows That Engaged Audiences in September 2022

In our monthly look at CTV programming performance, we look at the top show...

The Top Ads for Attention July - September 2022

Insurance companies Progressive and Liberty Mutual, and Walmart produced th...

Ad vs. Program Attention: Does Strong Content Keep Viewers Engaged With Ads?

Picture this: you’re sitting on the edge of the sofa watching your favorite...

Catch Up With TVision In-Person this Fall

TVision Fall Event Schedule We are excited to join friends, partners, and c...

Pre Mid-Terms: Political Ads Capture Attention

Independents Are Most Engaged With Ads As the mid-term elections approach, ...

The Top Ads for Attention June - August 2022

Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...

Everyone is Paying Attention to... Attention

"Everyone is paying attention to…. Attention. "

The CTV Shows That Engaged Audiences in August 2022

In this report, we provide a unique look at how audiences engage with progr...

The TV Shows and Apps that Delivered Ad Attention in August 2022

While networks are preparing for Fall lineups, we still saw excellent telev...

How the Largest Advertisers Captured Attention: June - August 2022

Once again we are taking a dive into the campaign performance of the top ad...

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data...

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Ki...

TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertiser...

How the Largest Advertisers Captured Attention: May - July 2022

We took a look at the top advertisers of the last three months (May 2022-Ju...

The TV Shows and Apps that Delivered Ad Attention in July 2022

If it felt like everyone you know was talking about the final season of Bet...

The CTV Shows That Engaged Audiences in July 2022

While Netflix continues to dominate our monthly Share of Time Spent list, w...

The Top Ads for Attention in July 2022

Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...

The Top Five Questions Marketers Ask TVision

There’s no question: the way we consume media has and is rapidly evolving. ...

Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?

The TVision Analytics Team is constantly exploring new insights into how pe...

New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics

One of the questions we frequently get here at TVision is "does attention m...

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...

The CTV Shows That Engaged Audiences in June 2022

As we await Netflix's latest earnings report and more news about their plan...

The TV Shows and Apps that Delivered Ad Attention in June 2022

Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...

How the Largest Advertisers Captured Attention in Q2 2022

This month we take a look at Q2 2022 ad performance to see how the top 5 ap...

The Top Ads for Attention in June 2022

Visible from Verizon tops June advertisers with the highest Creative Attent...

The TV Shows and Apps that Delivered Ad Attention in May 2022

As the advertising and television industries put their efforts into Upfront...

The CTV Shows That Engaged Audiences in May 2022

As the fight for mindshare and subscribers among CTV apps continues, premiu...

How the Largest Advertisers Captured Attention from March to May 2022

Starting this month, in addition to highlighting the best-performing indivi...

The Top Ads for Attention in May 2022

Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...

Do Certain Pod Positions Boost Your Ad's Attention?

Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...

WARC Guide to CTV Helps Advertisers Navigate the Opportunity

The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engag...

Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit

It was great to connect in person with so many media insiders and visionari...

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimi...

The TV Shows and Apps that Delivered Ad Attention in April 2022

While CTV continues to rapidly increase its share of TV viewing, most viewi...

The CTV Shows That Engaged Audiences in April 2022

While Netflix reported troubling subscriber losses in April, it still holds...

The Brands and Ads That Captured Attention Best in April 2022

While the month of April typically sees television and ad industry insiders...

Scripps' Upfront Presentation Puts Focus on Attention

Congratulations to Scripps Networks on their Upfront presentation yesterday...

The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption

Attention Measurement is having quite the moment in 2022 as the ad industry...

How Co-Viewing Demographics Impact CTV Attention

The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,...

TVision's CTV Data Helps Variety Explain FAST and Streaming Reach

The focus is on streaming services this week with Netflix's two-pronged bom...

Where are the Netflix Subscribers Going?

Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...

The TV Shows and Apps that Delivered Ad Attention in March 2022

Each month TVision reports on the top primetime shows for capturing Ad Atte...

The CTV Shows That Engaged Audiences in March 2022

In the competitive race for subscribers, CTV apps must rely on compelling c...

The Brands and Ads That Captured Attention Best in March 2022

March 2022 featured a number of breakthrough advertising moments which we h...

News Attention is on the Rise This Upfront

Finding the Most Engaged Live TV Viewers this Upfront Live television has h...