Catch Up With TVision In-Person this Fall

TVision Fall Event Schedule We are excited to join friends, partners, and c...

Pre Mid-Terms: Political Ads Capture Attention

Independents Are Most Engaged With Ads As the mid-term elections approach, ...

The Top Ads for Attention June - August 2022

Streaming Apps Disney+ and YouTube TV, as well as Apple iPhone and Geico pr...

Everyone is Paying Attention to... Attention

"Everyone is paying attention to…. Attention. "

The CTV Shows That Engaged Audiences in August 2022

In this report, we provide a unique look at how audiences engage with progr...

The TV Shows and Apps that Delivered Ad Attention in August 2022

While networks are preparing for Fall lineups, we still saw excellent telev...

How the Largest Advertisers Captured Attention: June - August 2022

Once again we are taking a dive into the campaign performance of the top ad...

TVision Audiences in LiveRamp Gives Marketers Power to Target Based on Linear and CTV Viewing Behaviors

Audiences powered by TVision’s first-party TV viewership and attention data...

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK

In conjunction with Lumen, TVision set to expand its panel to the United Ki...

TVision Gives Marketers First-of-its-Kind, Apples-to-Apples CTV Engagement Data in Ad Scoreboard

TVision Ad Scoreboard is the only solution on the market to help advertiser...

How the Largest Advertisers Captured Attention: May - July 2022

We took a look at the top advertisers of the last three months (May 2022-Ju...

The TV Shows and Apps that Delivered Ad Attention in July 2022

If it felt like everyone you know was talking about the final season of Bet...

The CTV Shows That Engaged Audiences in July 2022

While Netflix continues to dominate our monthly Share of Time Spent list, w...

The Top Ads for Attention in July 2022

Woolite, Apple, Pop-Tarts and Domino's Delivered Top-Performing Creative in...

The Top Five Questions Marketers Ask TVision

There’s no question: the way we consume media has and is rapidly evolving. ...

Positioning Your Creative for Success: Which Ad Lengths and Pod Durations Work Best?

The TVision Analytics Team is constantly exploring new insights into how pe...

New Study Helps Quantify the Impact of TV Ad Attention on Key Sales and Marketing Metrics

One of the questions we frequently get here at TVision is "does attention m...

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Lar...

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Mark...

The CTV Shows That Engaged Audiences in June 2022

As we await Netflix's latest earnings report and more news about their plan...

The TV Shows and Apps that Delivered Ad Attention in June 2022

Major Primetime broadcast hits like "This Is Us" wrapped in May leaving ope...

How the Largest Advertisers Captured Attention in Q2 2022

This month we take a look at Q2 2022 ad performance to see how the top 5 ap...

The Top Ads for Attention in June 2022

Visible from Verizon tops June advertisers with the highest Creative Attent...

The TV Shows and Apps that Delivered Ad Attention in May 2022

As the advertising and television industries put their efforts into Upfront...

The CTV Shows That Engaged Audiences in May 2022

As the fight for mindshare and subscribers among CTV apps continues, premiu...

How the Largest Advertisers Captured Attention from March to May 2022

Starting this month, in addition to highlighting the best-performing indivi...

The Top Ads for Attention in May 2022

Olive Garden's "We Really Mean Never Ending" Ranks #1 for Both Top Ad Overa...

Do Certain Pod Positions Boost Your Ad's Attention?

Imagine you’ve crafted a brilliant TV ad. The question remains, is it well-...

WARC Guide to CTV Helps Advertisers Navigate the Opportunity

The recent "WARC Guide to Connected TV: An exciting video opportunity" (pay...

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engag...

Key Insights into the Future of TV and CTV at Luma’s Digital Media Summit

It was great to connect in person with so many media insiders and visionari...

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimi...

The TV Shows and Apps that Delivered Ad Attention in April 2022

While CTV continues to rapidly increase its share of TV viewing, most viewi...

The CTV Shows That Engaged Audiences in April 2022

While Netflix reported troubling subscriber losses in April, it still holds...

The Brands and Ads That Captured Attention Best in April 2022

While the month of April typically sees television and ad industry insiders...

Scripps' Upfront Presentation Puts Focus on Attention

Congratulations to Scripps Networks on their Upfront presentation yesterday...

The ARF Attention Report Shows Promise and Opportunity for Attention Metric Adoption

Attention Measurement is having quite the moment in 2022 as the ad industry...

How Co-Viewing Demographics Impact CTV Attention

The Case for CTV Co-Viewing CTV has unquestionably become a staple for many...

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,...

TVision's CTV Data Helps Variety Explain FAST and Streaming Reach

The focus is on streaming services this week with Netflix's two-pronged bom...

Where are the Netflix Subscribers Going?

Compelling Content on Paramount+, HBO Max, Peacock, and Others May Be Cutti...

The TV Shows and Apps that Delivered Ad Attention in March 2022

Each month TVision reports on the top primetime shows for capturing Ad Atte...

The CTV Shows That Engaged Audiences in March 2022

In the competitive race for subscribers, CTV apps must rely on compelling c...

The Brands and Ads That Captured Attention Best in March 2022

March 2022 featured a number of breakthrough advertising moments which we h...

News Attention is on the Rise This Upfront

Finding the Most Engaged Live TV Viewers this Upfront Live television has h...

Attention Takes Center Stage at ARF AudienceXScience

Media Post's Tony Jarvis recaps a  full day focused on Attention at ARF's A...

How to Navigate the CTV Landscape this Upfront

The Upfronts are only a month away, and all eyes are on CTV.  Upfront CTV a...

ARF AudienceXScience Keys in on Attention

ARF AudienceXScience is always a must-see event for the advertising industr...

Digiday: Attention Metrics Show Potential at Top and Bottom of Funnel

See Which CTV Apps and Program Types Attract the Most Co-Viewers

Why CTV Co-Viewing Matters Viewers are spending more time than ever streami...

What does CODA's Oscar win mean for CTV?

There was a lot to discuss at the 2022 Oscars - from the red carpet fashion...

The Ads That Captured Attention in February 2022

February provides TV advertising's biggest stage - the Super Bowl - but sin...

The Top CTV Shows in February 2022

Whether you are a marketer looking to identify promotional opportunities ac...

The Shows That Captured Attention in February 2022

February 2022 featured must-see sports like the Super Bowl and the Olympics...

Independent Study Shows TV Viewer Ad Attention Correlates to Search

Viewer attention to TV advertising strongly correlates to brand search volu...

The Weather Channel Differentiates with Attention

The Weather Channel (TWC), already America's most trusted news source, is w...

How to Engage Live Sports Audiences this Upfront

The Upfronts may be back in Manhattan this year, but much has changed since...

iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV

iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's ...

TVision & Mediahub Announce Strategic Partnership

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Client...

AdAge: NBCU Cites TVision as a Viable Alternative to Nielsen for Calibration Panel Data

“Nielsen and TVision both have relatively the same coverage across markets,...

Get in Front of This Year’s TV Upfronts

We're Entering Uncharted Upfront Territory As marketers gear up for this ye...

The Ads That Captured Attention in January 2022

To effectively breakthrough and capture attention to ads, marketers must co...

The Top CTV Shows in January 2022

Below we feature several important metrics for TVision's clients that are i...

The Shows That Captured Attention in January 2022

As 2022 kicked off and American's hunkered down to ward off the cold-weathe...

A Recap of Super Bowl 2022 for the Ad Industry

While the game between the Rams and the Bengals was very competitive, those...

All the Winners from Super Bowl LVI

The Rams and the Bengals put on quite a game, but the other shows within th...

AdWeek: It's Super Bowl Sunday: Do You Know Where Their Eyeballs Are?

in AdWeek, OMD USA's Chief Data and Technology Officer Sebastien Hernoux, u...

Business Insider Names TVision Engineer Aaron Sewall a Rising Star to Watch in AdTech

TVision congratulates Aaron Sewall on being named to Business Insider's lis...

NBCUniversal's Measurement Look Book Brings Clarity to TV Measurement

NBCUniversal's recently published "Measurement Framework Look Book" is an e...

Yan Liu Talks Alternative Currencies with asiCast

TVision CEO Yan Liu joined Richard Marks, Research Director of Advertising ...

The Brands and Ads That Captured Attention in December 2021

To effectively breakthrough and capture attention to ads, marketers must co...

The Top CTV Shows in December 2021

It's an amazing time to be a television viewer, with many strong options fo...

The Shows That Captured Attention in December 2021

While December is known for Christmas movies, it was a decidedly Halloween-...

Yan Liu Explains Disruption in Audience Measurement for Goldman Sachs Webcast

Yan Liu joined Goldman Sachs' George Tong for a discussion about current di...

Yan Liu Explains TV Attention  Measurement on the Podcast "Advertising is Dead"

"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu  and...

WARC Features TVision and Realeyes Creative Attention Report

The WARC, which provides unbiased information and insights to the advertisi...

The Top 5 Brands for Ad Attention in 2021: Electronics

We all know that ads work best  if people are paying attention. We also kno...

The Top 5 Brands for Ad Attention in 2021: Consumer Goods

We all know that ads work best  if people are paying attention. We also kno...

The Top 5 Primetime Broadcast and Cable TV Programs for Ad Attention in 2021

Where advertisers found engaged audiences on broadcast and cable in 2021

2021's Top Five CTV Apps for Ad Attention and Most Co-Viewed AVOD Programs

All eyes in the industry are on the CTV advertising opportunity as marketer...

The Top 5 Brands for Ad Attention in 2021: Entertainment

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Food and Beverage

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Legal, Financial and Insurance

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Health

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Home and Garden

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Telecommunications

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Restaurants

We all know that ads work best if people are paying attention. We also know...

The Top 5 Brands for Ad Attention in 2021: Travel

We all know that ads work best if people are paying attention. We also know...

The Top Five Brands and Ads that Captured Attention in 2021

We all know that ads work best if people are paying attention. We also know...

The Top Five CTV Shows of 2021: Share of Time Spent Viewing, Attention and Binging

Each year CTV’s audience grows rapidly, and the number of apps and programs...

Introducing TVision’s Top 5 Shows, Apps, Brands and Ads for 2021

The list recognizes the programs, apps and creative that broke through to b...

The Top 5 Brands for Ad Attention in 2021: Cosmetics and Hygiene

We all know that ads work best  if people are paying attention. We also kno...

The Top 5 Brands for Ad Attention in 2021: Auto

We all know that ads work best  if people are paying attention. We also kno...

Industry Round Up of TVision's CTV Insights

The media and advertising industry have turned their attention to TVision a...

Business Insider: TVision is one of the hottest adtech companies of 2021

By Lauren Johnson, Business Insider

TVision, Lumen and Dentsu Win MRS Award for Innovative Attention Research

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

Low-Attention Creative Performs Best in High Attention Environments; High-A...

The Shows That Captured Attention in October 2021

The Fall TV season is well underway and October saw the return of many favo...

The Top CTV Shows in October 2021

The Fall is peak TV season, and while we typically think of seasonal premie...

All About Timing: How CTV Ad Lengths Grab Attention

Choosing the Right CTV Ad Lengths In today’s increasingly fast-paced world,...