In our monthly look at CTV programming performance, we look at the top shows for Share of Time Spent, Co-Viewing, Attention, and Binge Watching.
Netflix, which this month unveiled its ad supported offering, continues to dominate across these lists, because of the shear volume of its new and original content and its impressive Household Reach. When shows like "Lord of the Rings" on Amazon break though to make the Top Five for Share of Time Spent it's typically because of strong marketing investments or truly breakout stories. It will be interesting to see how Netflix's library of content continues to capture engagement within the ad supported model.
Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.
Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of original episodic CTV content for the time period.
|Program||Application||Share of Time Spent|
|The Watcher (S1)||Netflix||16%|
|Monster: The Jeffrey Dahmer Story (S1)||Netflix||8%|
|The Midnight Club (S1)||Netflix||6%|
|Lord of the Rings: The Rings of Power (S1)||Amazon||3%|
|Bling Empire (S3)||Netflix||3%|
Our Attention Index identifies how viewers paid attention to programming compared to the average linear program. With Attention Index scores above 150 all of these shows are capturing attention much better than the typical program. Bel-Air on Peacock joins a familiar list of current hits on Netflix.
|The Lincoln Lawyer (S1)||Netflix||163|
|Cyberpunk: Edgerunners (S1)||Netflix||154|
These are the shows that viewers watched together in October 2022. Our Co-Viewing Rate measures the percentage of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. These shows from Netflix, Hulu, and Disney+, all secured co-viewing rates above 70%, are most often watched together.
|Spirit Rangers (S1)||Netflix||77%|
|Gabby's Dollhouse (S5)||Netflix||74%|
|The Mysterious Benedict Society (S1)||Disney+||73%|
|Is It Cake? (S1)||Netflix||71%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. Typically our Binge-watching list includes 30-minute programs and light, funny fare, but this month's list includes anime like "Exception" and sci-fi hit "Stranger Things." It's worth noting that Americans were binging the first season of the popular series - catching up or rewatching a favorite.
|Program||Application||Binge Watch Rate|
|Stranger Things (S1)||Netflix||60%|
|Designing Miami (S1)||Netflix||54%|
|The Green Glove Gang (S1)||Netflix||52%|