TVision’s Ad Scoreboard provides mid-campaign performance stats so your teams can easily integrate Attention insights into their planning, creative, and measurement processes.
See how your brand, creative, and network partners perform against industry averages
Make comparisons with any competitor to uncover what ads and networks drive success
Understand which parts of your creative get the most attention, down to the second
Identify the networks where your target audiences are most engaged
Measure results over time and gain early indicators of performance
Vice President of Media & Data
Monitor Attention performance for any brand - your own or your competitors - then dive in to learn what is driving those scores.
VP of Media Transformation
There is no question, TV ads work. But they don’t all work, all of the time.
Attention and Viewability are key metrics for marketers who want to know when and where their ads engage viewers.
Viewer engagement varies dramatically across media. Optimizing plans accordingly greatly improves their impact and helps marketers understand the true drivers of their success.
ATTENTION ACROSS BY NETWORK, DAYPART, AND PROGRAM
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
WE REPORT ON:
TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV. Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.