New: TVision State of Streaming
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Welcome to the TVison Signal
The twice yearly State of Streaming report provides the industry with benchmarks and insights into advancements and innovation in all things streaming.
See how your brand is performing on Linear and CTV to make apples-to-apples comparisons
See how your brand, creative, and network partners perform against industry averages
Make comparisons with any competitor to uncover what ads and networks drive success
Identify the networks where your target audiences are most engaged
Measure results over time and gain early indicators of performance across Linear and CTV
Understand which parts of your creative get the most attention, down to the second
Monitor Attention performance for any brand - your own or your competitors - across Linear and CTV.
ATTENTION ACROSS BY NETWORK, DAYPART, AND PROGRAM
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
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