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Recap the latest CTV trends from 2H 2022

TVision is pleased to offer transparent insight into CTV viewer trends across CTV apps, including walled gardens. In our latest installment of this bi-annual report, we provide insights into shifts in app popularity and overlap, viewer engagement, co-viewing behavior, and more.

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SEE WHO IS ENGAGED

WITH YOUR CTV CAMPAIGN

Measure the quality of your campaign across CTV apps, even walled-gardens

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Get Comprehensive and Accurate CTV Measurement

TVision is the only provider of true person-level measurement and viewer attention for CTV campaigns.

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Apply Accurate Co-Viewing Rates

Track how many people in the household viewed your campaign

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Measure Incremental Reach

Determine which CTV apps delivered value by expanding your audience

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Gauge Audience Attention

See which apps best delivered eyes-on-screen attention and presence-in-room

TVision is Trusted By

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“TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."

Rob Christensen
SVP, Global Advanced TV
Vevo

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Solutions for Both Advertisers and Platforms

 

FOR BRANDS & AGENCIES

Get comprehensive, unified reporting for your campaign across all major CTV apps.

FOR PLATFORMS & PUBLISHERS

Provide person-level reporting and prove the value of your CTV audience.

Answer Key Questions

What is my true co-viewing rate?
How is time of day impacting my campaign performance?
How did my target demographic engage with my campaign?
What is my true co-viewing rate?
How is time of day impacting my campaign performance?
How did my target demographic engage with my campaign?
How often were viewers present in the room when my ads aired?
What is my true cost-per-view?
Which app or platform delivered the most engaged audience?
How often were viewers present in the room when my ads aired?
What is my true cost-per-view?
Which app or platform delivered the most engaged audience?

Better Understand What's Driving CTV Performance

TVision’s CTV Measurement enables you to showcase your CTV results, and more easily identify what is driving the campaign’s success. We’ll provide both a summary presentation as well as detailed data for your own analysis.
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  • Co-Viewing Rates by App

    Maximize reach with fewer impressions when you know accurate co-viewing rates for each app

  • Audience Demographics
  • Incremental Reach Analysis
  • Audience Engagement
  • Trends Over Time

Households Don't Watch TV, People Do

Did you know most CTV reporting is based on household-level data? TVision’s CTV Campaign Measurement helps marketers gain a clearer picture of which individuals in a household actually saw their campaign. 

Person-level data from our panel is critical for making equal comparisons across apps, as well as between linear and CTV campaigns. We’re uniquely able to measure any content our panelists watch on TV - regardless of how it’s delivered.

TVision’s CTV Campaign Measurement includes data from: 

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All Devices

We understand how viewers access streaming content on their TVs

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Hundreds of Apps

We're able to report on the full spectrum of apps, including CTV walled gardens

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Save Your Team Time

TVision CTV Campaign Measurement combines your log data with our person-level insights into viewer engagement across CTV apps. We can either use your log files or share a TVision pixel for you to add to your campaign.

We’ll fill in any missing metrics, and deliver one unified report that will significantly reduce manual labor for your team.

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Ads Work Best When People Pay Attention

There is a clear correlation between viewer Attention and Brand Lift. 

A recent study by TVision and Upwave shows that for every percentage point increase in % Attention, there is close to a 1% corresponding lift in Aided Awareness. Likewise, there is a similar impact on Ad Recall.

 

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Gain a Deeper Understanding of CTV Viewer Trends

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Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.

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New Research & Resources

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