Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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SEE WHO IS ENGAGED

WITH YOUR CTV CAMPAIGN

Measure the quality of your campaign across CTV apps, even walled-gardens

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Get Comprehensive and Accurate CTV Measurement

TVision is the only provider of true person-level measurement and viewer attention for CTV campaigns.

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Gauge Audience Attention

Metrics for eyes-on-screen attention and presence-in-room prove viewer engagement

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Apply Accurate Co-Viewing Rates

CTV Co-Viewing Multiples support accurate impression and reach calculations for your campaign

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Show the Value You Deliver

aCPMs illustrate the value delivered by PMPs and premium media impressions

TVision is Trusted By

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“TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers."

Rob Christensen
SVP, Global Advanced TV
Vevo

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Solutions for Both Advertisers and Platforms

 

FOR BRANDS & AGENCIES

Get comprehensive, unified reporting for your campaign across all major CTV apps.

FOR PLATFORMS & PUBLISHERS

Provide person-level reporting and prove the value of your CTV audience.

Illustrate Your Value by Answering Two Key Questions

How many people saw the ads?
How many people saw the ads?
Did viewers pay attention?
Did viewers pay attention?

Better Understand What's Driving CTV Performance

TVision’s CTV Campaign Performance enables you to showcase your CTV results, and more easily highlight the campaign’s success. We’ll provide both a summary presentation as well as detailed data for your own analysis.
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  • Viewer Attention

    Viewer attention varies significantly across CTV  programs and apps. Our reports validate your campaign's delivery in high-value, high-attention inventory. 

  • Co-Viewing MULTIPLES
  • APP COMPARISONS
  • Trends Over Time

Households Don't Watch TV, People Do

Did you know most CTV reporting is based on household-level data? TVision’s CTV Campaign Measurement helps marketers gain a clearer picture of which individuals in a household actually saw their campaign. 

Person-level data from our panel is critical for making equal comparisons across apps, as well as between linear and CTV campaigns. We’re uniquely able to measure any content our panelists watch on TV - regardless of how it’s delivered.

TVision’s CTV Campaign Measurement includes data from: 

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All Devices

We understand how viewers access streaming content on their TVs

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Hundreds of Apps

We're able to report on the full spectrum of apps, including CTV walled gardens

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Deliver Trusted, Independent Reports

TVision CTV Campaign Measurement combines your campaign data with our person-level insights into viewer engagement across CTV apps. We can either use your log files or share a TVision pixel for you to add to your campaign.

Just confirm the campaigns you want to measure, and we'll do all the heavy lifting to provide you with an independent, 3rd party report that confirms the real value you are delivering to marketers on your platform. 

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Ads Work Best When People Pay Attention

There is a clear correlation between viewer Attention and Brand Lift. 

A recent study by TVision and Upwave shows that for every percentage point increase in % Attention, there is close to a 1% corresponding lift in Aided Awareness. Likewise, there is a similar impact on Ad Recall.

 

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Gain a Deeper Understanding of CTV Viewer Trends

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Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics. TVision’s CTV Analytics provides an unbiased and unified perspective on how people really watch CTV.

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New Research & Resources

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