Introducing CTV Campaign Measurement

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Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

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See Behind CTV

Walled Gardens

Get detailed and timely insight into viewer engagement across devices, apps, and shows with CTV Analytics

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The Industry’s Most Comprehensive View of CTV Trends

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All Devices

Understand how viewers access streaming content on their TVs

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Hundreds of Apps

Get insight into the full spectrum of apps, including CTV walled gardens

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Thousands of Shows

Identify the most popular content trends across all CTV platforms

TVision is Trusted By

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“With TVision we are able to add a deeper layer of insights to our already robust measurement offering.”

Robert Bareuther
SVP Business Development, iSpot.TV

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The CTV Analytics Platform Answers Key Questions

What CTV devices, apps, and shows are popular?
How is share shifting between devices and apps?
Which ad lengths perform best in any given app?
What CTV devices, apps, and shows are popular?
How is share shifting between devices and apps?
Which ad lengths perform best in any given app?
What is the co-viewing rate for an app?
How is share shifting between devices and apps?
Is a new show or season successful?
What is the co-viewing rate for an app?
How is share shifting between devices and apps?
Is a new show or season successful?

To get answers to your specific questions contact us.

Measure Everything That Comes Across the Glass

TVision’s in-home technology and our deep library of content enable detailed measurement of CTV - regardless of what platform or content viewers are watching.

Here's how it works:

We use ACR to match what’s playing on the screen to our ever-expanding library of content and ads. We’ve cataloged thousands of hours of streaming content from millions of program and ad impressions.
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We use ACR to match what’s playing on the screen to our ever-expanding library of content and ads. We’ve cataloged thousands of hours of streaming content from millions of program and ad impressions.
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We detect which app and streaming device is in use — we see all CTV devices, smart TVs, and gaming consoles. Basically, if the content plays through the TV or a device connected to the TV, then we capture it in our reporting.
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We detect which app and streaming device is in use — we see all CTV devices, smart TVs, and gaming consoles. Basically, if the content plays through the TV or a device connected to the TV, then we capture it in our reporting.
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We combine program, app, and device data with computer vision observations of our panel to report on CTV viewer engagement across both AVOD, SVOD and dMVPD programming. Our CTV reporting is unparalleled.
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We combine program, app, and device data with computer vision observations of our panel to report on CTV viewer engagement across both AVOD, SVOD and dMVPD programming. Our CTV reporting is unparalleled.
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Maximize the Value of Your CTV Platform

TVision’s CTV Analytics platform is organized into multiple dashboards that provide both high-level views and detailed metrics on the CTV landscape.
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  • Device & App Landscapes

    Find out how people are accessing CTV content. 

    These dynamic dashboards illustrate device and app scale and provide a view of real-world CTV adoption rates. Uncover insights such as:

    • The distribution between AVOD & SVOD apps
    • The number of devices per household
    • Share of time spent with each app
  • App & Program Rankers
  • Audience & Behavioral trends

Trusted By Top Brands & Media Platforms

New Research & Resources

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