Streaming Analytics provides an unbiased and unified perspective on how people really watch CTV.
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TVision’s Streaming Analytics platform is organized into multiple dashboards that provide both high-level views and detailed metrics on the CTV landscape.
TVision’s single-panel approach, in-home technology, and deep library of content enable apples-to-apples comparisons across both linear and CTV. Here's how it works:
Because we use the same methodology for both linear and CTV measurement, we can provide a unified set of metrics that enable a better understanding of TV consumption in the streaming age.