Use TVision’s Viewability and Attention Scores to help value CTV inventory and determine the optimal bid price within your DSP.
Extend the reach of your campaign with programmatic audiences built from TVision’s insight into what people watch on TV.
Vice President of Media & Data
TVision’s single-source panel enables us to measure everything that comes across the glass in our panelists' homes on both Linear and CTV. We gather data on if our panelists are in the room when the TV is on, what they're watching, and if they’re paying attention to the content on the screen.
TVision's digital activation data is based on:
What program or ad is playing on the TV
How that content is getting to the TV
are in the room
If they're paying attention to the TV
Now, it is easier than ever for marketers to activate campaigns based on these insights.
Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.
TVision's audience segments can be found via LiveRamp - making it easier to extend the reach of your promo campaigns and attract viewers of specific TV programs or genres.
Over 50 ready-to-go segments make it easy to reach viewers based on:
Download our PDF for more details and to review our taxonomy in LiveRamp.
Looking to reach fans of a specific TV show?
We’ve already mapped audiences for over 450 of the most popular linear and CTV programs. TVision's custom audiences can connect you with any group of TV viewers - people who watch specific shows, groups of shows, or even genres.
Premiering a show that will appeal to fans of Stranger Things? America's Got Talent? Custom audiences can help you reach your most likely fans.
Contact Us to get started.
EVP of Advanced Media
Integrations with DSPs make it possible to automatically adjust your bids for CTV ads - directing investment towards ad placements where audiences are more likely to be paying attention and reducing spend on low-quality inventory.
TVision scores CTV inventory based on historic viewer attention and provides actionable data for bidding within your DSP. TVision’s Viewability and Attention Score data is available at the Daypart and Channel level for all major CTV apps and platforms.
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