Use TVision’s Viewability and Attention Scores to help value CTV inventory and determine the optimal bid price within your DSP.
Extend the reach of your campaign with programmatic audiences built from TVision’s insight into what people watch on TV.
Vice President of Media & Data
TVision’s single-source panel enables measurement of both Linear and CTV viewing patterns and audience engagement. We measure everything that comes across the glass in our panelists' homes, and can also identify if our panelists are in the room when the TV is on and if they’re paying attention to the content on the screen.
TVision provides second-by-second insights into:
What program or ad is playing on the TV
How that conent is getting to the TV
are in the room
If they're paying attention to the TV
Now, it is easier than ever for marketers to activate campaigns based on these insights.
Integrations with DSPs make it possible to automatically adjust your bids for CTV ads - directing investment towards ad placements where audiences are more likely to be paying attention and reducing spend on low-quality inventory.
TVision scores CTV inventory based on historic viewer attention and provides actionable data for bidding within your DSP. TVision’s Viewability and Attention Score data is available at the Daypart and Channel level for all major CTV apps and platforms.
Over 50 TVision audience segments are now also available throughout the programmatic ecosystem - making it easier to extend the reach of your promo campaigns and find people who tune into specific TV programs or genres.
TVison is partnered with TransUnion to distribute over 50 off-the-shelf audience segments based on how and what people watch on TV. Audience segments are modeled for privacy and scale with TruSignal. Custom audiences are available on request.
EVP of Advanced Media
TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV.
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