Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network

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Measure How TV Viewers Engage With Ads & Programming

Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.

Boost the Impact
of Your Media

Use TVision data to improve the impact of your campaigns and deliver ads that reach engaged, interested audiences with Digital Activation

ATTENTION SCORING

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Bid Smarter in CTV With Attention Scores

Use TVision’s Viewability and Attention Scores to help value CTV inventory and determine the optimal bid price within your DSP.

TVISION AUDIENCES

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Find Linear Audiences Within CTV

Extend the reach of your campaign with programmatic audiences built from TVision’s insight into what people watch on TV.

TVision Is Trusted By

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“We should use Attention and Viewability to transact in the industry in order to achieve a better measure of ad impact since it reflects the way people truly consume media.”

Paolo Provinciali
Vice President of Media & Data
Anheuser-Busch

 

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Get Actionable Insight Into How People Really Watch TV

TVision’s single-source panel enables measurement of both Linear and CTV viewing patterns and audience engagement. We measure everything that comes across the glass in our panelists' homes, and can also identify if our panelists are in the room when the TV is on and if they’re paying attention to the content on the screen. 

TVision provides second-by-second insights into:

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What program or ad is playing on the TV

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How that conent is getting to the TV

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Which individuals
are in the room

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If they're paying attention to the TV

Now, it is easier than ever for marketers to activate campaigns based on these insights.

ATTENTION SCORING

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Integrations with DSPs make it possible to automatically adjust your bids for CTV ads - directing investment towards ad placements where audiences are more likely to be paying attention and reducing spend on low-quality inventory.  

TVision scores CTV inventory based on historic viewer attention and provides actionable data for bidding within your DSP. TVision’s Viewability and Attention Score data is available at the Daypart and Channel level for all major CTV apps and platforms. 

  • Viewability Scores reflect if audiences are present in the room when the ad is aired
  • Attention Scores reflect if they were attentive to the TV during the ad breaks

Key Benefits         

Stop buying CTV ads that are never seen
Reduce waste while increasing CTV reach
Focus investment on content that delivers impact
Stop buying CTV ads that are never seen
Reduce waste while increasing CTV reach
Focus investment on content that delivers impact

TVISION AUDIENCES

Over 50 TVision audience segments are now also available throughout the programmatic ecosystem - making it easier to extend the reach of your promo campaigns and find people who tune into specific TV programs or genres. 

TVison is partnered with TransUnion to distribute over 50 off-the-shelf audience segments based on how and what people watch on TV. Audience segments are modeled for privacy and scale with TruSignal. Custom audiences are available on request.

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Key Benefits

Find CTV audiences who watch a specific Linear TV program
Reach cord-cutters or viewers who used to watch your content
Target audiences who are fans of specific genres
Promote new seasons to fans of the original series
Find CTV audiences who watch a specific Linear TV program
Reach cord-cutters or viewers who used to watch your content
Target audiences who are fans of specific genres
Promote new seasons to fans of the original series

TVision Is Trusted By

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“By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before.”

Michael Piner
EVP of Advanced Media
Mediahub

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Our Clients

Want More In-Depth Attention Insights? Consider TV Planning & Measurement

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TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV.

Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.

GO TO TV PLANNING & MEASUREMENT

New Attention Insights

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