Introducing CTV Campaign Measurement

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Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

Boost the Impact
of Your Media

Use TVision data to improve the impact of your campaigns and deliver ads that reach engaged, interested audiences with Digital Activation

ATTENTION SCORING

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Bid Smarter in CTV With Attention Scores

Use TVision’s Viewability and Attention Scores to help value CTV inventory and determine the optimal bid price within your DSP.

TVISION AUDIENCES

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Find Linear Audiences Within CTV

Extend the reach of your campaign with programmatic audiences built from TVision’s insight into what people watch on TV.

TVision Is Trusted By

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“We should use Attention and Viewability to transact in the industry in order to achieve a better measure of ad impact since it reflects the way people truly consume media.”

Paolo Provinciali
Vice President of Media & Data
Anheuser-Busch

 

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Get Actionable Insight Into How People Really Watch TV

TVision’s single-source panel enables us to measure everything that comes across the glass in our panelists' homes on both Linear and CTV. We gather data on if our panelists are in the room when the TV is on, what they're watching, and if they’re paying attention to the content on the screen. 

TVision's digital activation data is based on:

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What program or ad is playing on the TV

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How that conent is getting to the TV

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Which individuals
are in the room

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If they're paying attention to the TV

Now, it is easier than ever for marketers to activate campaigns based on these insights.

TVISION AUDIENCES

Audiences powered by TVision’s first-party TV viewership and attention data are now available for digital and CTV activation.

TVision's audience segments can be found via LiveRamp - making it easier to extend the reach of your promo campaigns and attract viewers of specific TV programs or genres.

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Target Audiences Based on Their Linear and CTV Viewing Behavior

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SYNDICATED
AUDIENCES

Over 50 ready-to-go segments make it easy to reach viewers based on:

  • If they watch streaming or linear TV
  • How they access streaming content
  • Which dayparts they tend to watch
  • Which apps and networks they watch
  • What sports they watch
  • Which tentpole events they view
  • Their political affiliation & engagement

Download our PDF for more details and to review our taxonomy in LiveRamp.

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CUSTOM
AUDIENCES

Looking to reach fans of a specific TV show?

We’ve already mapped audiences for over 450 of the most popular linear and CTV programs. TVision's custom audiences can connect you with any group of TV viewers - people who watch specific shows, groups of shows, or even genres. 

Premiering a show that will appeal to fans of Stranger Things? America's Got Talent? Custom audiences can help you reach your most likely fans.

Contact Us to get started. 

 

Key Benefits

Find CTV audiences who watch a specific Linear TV program
Reach cord-cutters or viewers who used to watch your content
Extend engagement with viewers of tentpole programming
Promote new seasons to fans of the original series
Find CTV audiences who watch a specific Linear TV program
Reach cord-cutters or viewers who used to watch your content
Extend engagement with viewers of tentpole programming
Promote new seasons to fans of the original series

TVision Is Trusted By

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“By making smart investments that factor in audience attention, advertisers can ensure their budgets deliver more value than ever before.”

Michael Piner
EVP of Advanced Media
Mediahub

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ATTENTION SCORING

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Integrations with DSPs make it possible to automatically adjust your bids for CTV ads - directing investment towards ad placements where audiences are more likely to be paying attention and reducing spend on low-quality inventory.  

TVision scores CTV inventory based on historic viewer attention and provides actionable data for bidding within your DSP. TVision’s Viewability and Attention Score data is available at the Daypart and Channel level for all major CTV apps and platforms. 

  • Viewability Scores reflect if audiences are present in the room when the ad is aired
  • Attention Scores reflect if they were attentive to the TV during the ad breaks

Key Benefits         

Stop buying CTV ads that are never seen
Reduce waste while increasing CTV reach
Focus investment on content that delivers impact
Stop buying CTV ads that are never seen
Reduce waste while increasing CTV reach
Focus investment on content that delivers impact

Our Clients

Want More In-Depth Attention Insights? Consider TV Planning & Measurement

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TV Planning and Measurement provides in-depth metrics to evaluate viewer attention and benchmark the performance of both ads and programming on linear and CTV.

Find out exactly where your target audiences are most engaged across platforms, networks, and dayparts--and how you stack up against the competition.

GO TO TV PLANNING & MEASUREMENT

New Attention Insights

GET IN TOUCH

Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly.

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