Introducing the TVision Signal - Our Weekly Look at CTV Content & Viewer Trends

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Welcome to the TVison Signal

Each week, we’ll rank the top 20 CTV shows according to the TVision Power Score—a groundbreaking new metric that factors in both CTV viewership and engagement data across ALL CTV apps. Explore all of our latest TVision Signal reports.

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05/09/2024

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision

Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers

09/12/2023

Kargo Selects TVision to Optimize CTV Campaigns with Attention and Co-Viewing Data

TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions

08/28/2023

TVision Total View To Provide A+E Networks® Unified View of Linear and CTV for Attention Measurement and Program-Level Competitive Intelligence

A+E Networks can now access unbiased person-level insights into thousands of apps and networks, more than 15 million program impressions and almost 100 million ad impressions with TVision’s one-of-a-k...

06/16/2023

TVision Joins Teads Attention Program, Evolving Connected TV and Cross-Screen Measurement

Program’s one-year anniversary reaches industry milestone with advanced CTV measurement ability to inform go-to-market strategies for brands

06/13/2023

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance

04/03/2023

Cadent and TVision Partner to Provide Marketers with Enhanced Audiences and CTV Campaign Performance Reporting

This New Solution Combines Cadent Aperture Platform with TVision’s First-Party Viewership and Attention Data, and Cross-App Insights for Viewer Engagement

02/23/2023

TVision’s Latest State of CTV Report Reveals a 55% Increase in Viewer Time Spent on Ad Supported Apps

FAST Apps Have Momentum, but Audiences Trend Older and Less Attentive than General CTV

01/24/2023
11/16/2022

Introducing TVision CTV Campaign Measurement

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps TVision’s solution delivers independent, unbiased mea...

11/15/2022

TVision Secures $16mm Investment Round Led by iSpot in Support of Expanding Cross-Platform TV Currencies

Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision

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The latest research on TV, CTV, and advertising trends

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