Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network
Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.
While TV measurement moves to big data sets, panels remain crucial as lawsuits and widely varying claims roil industry.
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to a paper published in the academic journal Marketing Science last week, 30% of TV ads play to empty rooms.
In a break with the past, Super Bowl commercials pulled in more “attention” from men than women. TVision, which uses “eyes on screen” technology -- “computer vision” -- says men scored a 126.7 index for “commercial attention” vs. a 120.3 index for women.
As we count down the final hours to Super Bowl 56, there’s only one question left to answer—what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not about the battle for the Lombardi Trophy—it’s about the battle for eyeballs.
Most TV measurement services can determine whether an ad was shown, but not whether people were engaged with it, or if they were even in the room when the ad aired. TVision, which is trying to unseat de facto TV measurement leader Nielsen, places a box with eye-tracking technology in the homes of volunteers.
Once again a crisis is catalyzing change in the TV and streaming ad industry.
“Attention” measurement grabbed the limelight on the opening day of the ARF Audiencexscience Conference Tuesday.
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV As the TV industry looks to mo...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
Low-Attention Creative Performs Best in High Attention Environments; High-Attention Grabbing Creative Wears Out More Quickly
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges
Removes Linear and CTV Silos for Comprehensive Planning
With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...
Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies
TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...
iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV As the TV industry looks to mo...
Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data
Low-Attention Creative Performs Best in High Attention Environments; High-Attention Grabbing Creative Wears Out More Quickly
First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges
Removes Linear and CTV Silos for Comprehensive Planning
With Marquard’s leadership, TVision will further pioneer the industry’s move towards measuring the quality of TV ad exposures.
TVision Insights Raises $6.8M, Advances TV & OTT Attention-Based Advertising Measurement Solution