Introducing Ad Scoreboard – Quick Insights on Any Brand, Creative, or Network

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Measure How TV Viewers Engage With Ads & Programming

Ad Scoreboard is a creative monitoring and competitive intelligence platform that provides helpful KPIs for important metrics like eyes-on-screen viewer attention, and ad viewability.

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07/19/2022

New Data from TVision’s “State of CTV Advertising” Report Shows Viewers Spending Less Time Watching SVOD; FAST Apps are on the Rise; and CTV Ad Attention is Improving

The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More

07/18/2022

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success

05/24/2022

Realeyes & TVision Partner to Expand Full Suite of Attention Metrics

Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more compre...

05/18/2022

TVision’s New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention

Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies

04/26/2022

Scripps Networks Uses Attention Data from TVision to Differentiate from Competitors this Upfront Season

TVision,the company measuring every second of TV and CTV viewer engagement,and Scripps Networks, a division of The E.W. Scripps Company (NASDAQ: SSP), today announced that Scripps Networks is differen...

03/01/2022

iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV

iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV As the TV industry looks to mo...

02/22/2022

TVision & Mediahub Announce Strategic Partnership

Strategic Partnership Between TVision and Mediahub Empowers Mediahub Clients to Optimize TV Campaigns with Attention Data  

12/07/2021

Attention Scores Prove the Value of Matching Creative with Appropriate Media Placements, According To New Research from TVision and Realeyes

Low-Attention Creative Performs Best in High Attention Environments; High-Attention Grabbing Creative Wears Out More Quickly  

10/04/2021

TVision and Gemius Bring Cross-Platform Measurement of TV, PC and Mobile Video to the Ad Industry

First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges

06/23/2021

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps

Removes Linear and CTV Silos for Comprehensive Planning  

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The latest research on TV, CTV, and advertising trends

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