Introducing CTV Campaign Measurement

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Measure the Quality of Your Campaign Across All CTV Apps

We're proud to introduce our latest product, TVision's CTV Campaign Measurement. Our solution cuts through walled gardens to deliver insights that help marketers and publishers gauge the performance of their CTV campaigns by comparing the quality and reach of CTV ad impressions across all apps.

Advancing TV Measurement
with Powerful Tech

TVision’s innovative technology is pioneering our industry’s path to smarter and more accurate measurement

Creative Engineering Solves Complex Problems

TVision’s end product is a SasS platform, but we’re not your typical SaaS company. Our SaaS platform is powered by proprietary hardware, software, and advanced data models.  We’ve developed a privacy-safe combination of sophisticated in-home computer-vision technology, IOT, and AI-powered data processing to measure TV viewing

It Starts With Understanding How People Really Watch TV

TVision’s in-home hardware is independently installed by our panelists. It is a privacy-first solution that provides unprecedented insight into how people really watch TV. 

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TVision Sensor

Our Sensor uses sophisticated facial recognition to detect who is in the room and matches data with ACR technology to understand what is on the TV.

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TVision Digital Meter

Our Digital Meter uses network traffic analysis to detect if a digital device is connected and identifies if any streaming apps are in use.

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TVision Measurement Engine

Our measurement engine remotely manages and supports thousands of in-home devices. It also identifies the source of content at any given second.

We Make Sense of a Challenging Data Set

Every second, we gather data on how each of our panelists watch TV. TVision’s in-house developed and trained models help us understand who is watching, and if they are paying attention. We match and classify what they’re watching with an extensive library of programming and ads. ACR and local network analysis ensures we can identify how and where that content is being delivered to the TV. 

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We Turn Second-by-Second Viewing Data Into Powerful Insights

The end result is our industry’s only single-source platform for understanding how people really watch both linear and CTV. Our SaaS reporting allows marketers and media sellers to leverage the powerful data our technology collects.
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  • CTV Analytics

    TVision’s CTV Analytics dashboard breaks down CTV’s walled gardens and enables media sellers and market researchers to identify the CTV devices, apps and programming that are driving adoption and engagement. A user-accessible interface delivers powerful insights on co-viewing, attention, share of time spent, and more.

  • Linear TV Insights
  • TV Planning & Measurement
  • Ad Scoreboard

Innovative Technology, Inspired Engineers

TVision’s technology-based approach to second-by-second TV measurement is changing the decades-old way that the TV industry buys, sells and values its inventory. Leveraging the latest engineering best practices and sophisticated technical solutions, including AI and computer vision, our engineering team is inspired everyday to design hardware and software that provides an elegant solution to a complex problem.

  • TVision’s story is one of disruptive innovation. We’re a fast-paced, lean organization with large and clear goals.

    Devon Bray

    Senior Software Engineer

  • It's challenging work. Every day I learn something new. The dream of every developer is to investigate and use the latest technology. This is what you do at TVision.

    Sebastian Davalle

    Senior Software Engineer

  • We’re nimble, supportive, and innovative.

    Kyle McCluskey

    Head of Data Engineering

  • We’re delivering unique data that presents multiple interesting and challenging problems. Everyone on the team is a super star.

    Vitaliy Rukavishnikov

    Backend Engineer

  • TVision’s management is approachable and understanding. They reward hard work, celebrate success, and make sure we’re happy as employees.

    Taylor Skilling

    Senior Software Engineer

  • I can communicate freely with anyone even if it's to bring up a problem or concern. It makes for a honest and open atmosphere which fosters innovation and productivity.

    Jess Jones

    Systems Engineer

  • I love that each day I make a measurable impact on our technology with my awesome coworkers and learn a lot while I'm doing it.

    Aaron Sewall

    Senior Software Engineer

  • TVision’s story is one of disruptive innovation. We’re a fast-paced, lean organization with large and clear goals.

    Devon Bray

    Senior Software Engineer

  • It's challenging work. Every day I learn something new. The dream of every developer is to investigate and use the latest technology. This is what you do at TVision.

    Sebastian Davalle

    Senior Software Engineer

  • We’re nimble, supportive, and innovative.

    Kyle McCluskey

    Head of Data Engineering

  • We’re delivering unique data that presents multiple interesting and challenging problems. Everyone on the team is a super star.

    Vitaliy Rukavishnikov

    Backend Engineer

  • TVision’s management is approachable and understanding. They reward hard work, celebrate success, and make sure we’re happy as employees.

    Taylor Skilling

    Senior Software Engineer

  • I can communicate freely with anyone even if it's to bring up a problem or concern. It makes for a honest and open atmosphere which fosters innovation and productivity.

    Jess Jones

    Systems Engineer

  • I love that each day I make a measurable impact on our technology with my awesome coworkers and learn a lot while I'm doing it.

    Aaron Sewall

    Senior Software Engineer

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