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Recap the latest CTV trends from 2H 2022

TVision is pleased to offer transparent insight into CTV viewer trends across CTV apps, including walled gardens. In our latest installment of this bi-annual report, we provide insights into shifts in app popularity and overlap, viewer engagement, co-viewing behavior, and more.

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Differentiate your media and improve monetization with Linear TV Insights' view into the programs and ads that best engage your viewers

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Understand Viewer Behavior Across Networks, Channels, and Shows

TVision’s Linear TV Insights provides unique perspective into how engaged viewers are with both your content, as well as your competitors.

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Ad Sales Research

Prove value beyond ratings. Guide advertiser investment with insights into when and where your audiences are engaged.

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Competitive Insights

Uncover strategies to win share. Build a case for when advertisers on competitor networks would see better results with you.

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Combined Linear & CTV Insights

Justify keeping budgets as audiences shift. Get insight into your unduplicated reach with key audiences across linear and CTV.

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Non-Traditional Ad Unit Measurement

Demonstrate the value of branded integrations and unique ad formats. Get to illustrate audience engagement with new ad units.

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Engagement Guarantees

Commit to delivering engaged audiences. Win more budget when you support optimized plans that meet your clients' goals.

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Content Strategies

Keep viewers engaged. Make better programming & genre choices with insight into what's capturing audience attention.

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Answer Key Questions

How does audience engagement vary across my programs?
Are my audiences more or less engaged than my competitors'?
Where am I delivering above-average value for advertisers?
How does audience engagement vary across my programs?
Are my audiences more or less engaged than my competitors'?
Where am I delivering above-average value for advertisers?
How are my linear TV audiences different from CTV viewers?
How impactful are new ad units and branded integrations?
Which genres of programming keep audiences engaged?
How are my linear TV audiences different from CTV viewers?
How impactful are new ad units and branded integrations?
Which genres of programming keep audiences engaged?

To get answers to your specific questions contact us.

How We Help You Measure & Prove Audience Quality

TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.

Learn more about how it works.

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"With TVision’s platform, we are able to identify how viewers are engaging with our premium programming and advertising."

Scott Collins
President of Advertising Sales

AMC Networks

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See Where Your Content Outperforms

TVision’s Linear TV Analytics platform provides both high-level views and detailed comparisons of how viewers engage with your content vs. your competitors.

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  • Channel & Program Performance

    Get insight into where and when you have a competitive edge.

    After you define your competitive set, these dashboards provide both high-level and detailed comparisons for how your content stacks up. Uncover:

    • Competitive benchmarks for performance
    • Insight into what programs and genres are most engaging
    • Engagement trends over time and by hour
  • Viewer Insights
  • Brand & Ad Engagement Trends

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Because we use the same methodology for both linear and CTV measurement, we can provide a unified set of metrics that enable a better understanding of TV consumption in the streaming age.

Together CTV and Linear TV Insights can help you drive more value for your inventory with detailed insight into audience engagement across apps, networks, programs, and dayparts.

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