TVision’s Linear TV Insights provides unique perspective into how engaged viewers are with both your content, as well as your competitors.
Prove value beyond ratings. Guide advertiser investment with insights into when and where your audiences are engaged.
Uncover strategies to win share. Build a case for when advertisers on competitor networks would see better results with you.
Justify keeping budgets as audiences shift. Get insight into your unduplicated reach with key audiences across linear and CTV.
Demonstrate the value of branded integrations and unique ad formats. Get to illustrate audience engagement with new ad units.
Commit to delivering engaged audiences. Win more budget when you support optimized plans that meet your clients' goals.
Keep viewers engaged. Make better programming & genre choices with insight into what's capturing audience attention.
Media sellers at The Weather Channel tapped into TVision's engagement data to drive value for their ad inventory - illustrating how viewers 18+ pay more attention to both The Weather Channel's program and commercial time than they do to other Lifestyle and News outlets.
TVision gathers second-by-second data from a nationally representative panel of households. Our in-home technology is capable of measuring everything that comes across the glass (both content and ads), which of our panelists are present in the room when the TV is on, and if they are paying attention.
Learn more about how it works.
President of Advertising Sales
TVision’s Linear TV Analytics platform provides both high-level views and detailed comparisons of how viewers engage with your content vs. your competitors.
Get insight into where and when you have a competitive edge.
After you define your competitive set, these dashboards provide both high-level and detailed comparisons for how your content stacks up. Uncover:
Because we use the same methodology for both linear and CTV measurement, we can provide a unified set of metrics that enable a better understanding of TV consumption in the streaming age.
Together CTV and Linear TV Insights can help you drive more value for your inventory with detailed insight into audience engagement across apps, networks, programs, and dayparts.