In our monthly reports for Ad Attention, we identify the episodic Primetime programs in Broadcast and Cable TV where viewers paid the most attention to ads. We also provide app-level Ad Attention for the major CTV apps, including dMVPDs, since Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 35.8% and 34.1% for CTV.
Want more data? Check out the top shows for attention, co-viewing, bingeing, and share of time spent on CTV.
When it comes to broadcast TV, popular sitcoms secured the top three spots for Ad Attention. In February 2023, ABC's "The Goldbergs," now on its 10th season, scored the top spot, followed by last month's top broadcast show for Ad Attention, "Young Sheldon". Overall, ABC made a strong showing with "Station 19" and "Shark Tank" joining "The Goldbergs" in the top five.
|Bob (Hearts) Abishola||CBS||48.0%|
"Gold Rush" led the way for a second month in a row, commanding 64.8% Ad Attention--beating its own numbers for January. AMC also broke through to capture Ad Attention this month with "Mayfair Witches," the follow-up to last year's "Interview With the Vampire."
|Gold Rush||Discovery Channel||64.8%|
|Brother vs. Brother||HGTV||47.3%|
|To Catch a Smuggler||National Geographic||47.2%|
|The Incredible Dr. Pol||National Geographic||46.7%|
Here we look at the apps that deliver the highest Ad Attention for 30-second ads in February 2023. The dMVPD Sling topped this list for the third month in a row delivering ad attention at an impressive 46.5%—well outpacing both the CTV and linear averages. We see dMVPDs often deliver higher Ad Attention perhaps because they most closely mimic the linear viewing experience where viewers are accustomed to seeing ads. FAST app Roku also maintained its number two spot from last month. To learn more about the rise of FAST apps, check out our new State of CTV Advertising Report.
Note, to make the list, apps must meet a threshold of 1% share of time spent in our panel.
|The Roku Channel||38.2%|