In this report, we provide a unique look at how audiences engage with programming across the CTV landscape. You'll find charts ranking CTV programming by Share of Time Spent, Viewer Attention, Co-Viewing, and Binge Rates.
Netflix had a particularly good August - their programming reclaimed a clean sweep of our "Share of Time Spent Viewing" list for original episodic television in the month. Both "The Sandman," and "Virgin River" claimed nearly as much share as the incredibly popular, "Stranger Things" had the month prior (15% in July 2022). But viewers paid high levels of attention to programming across the CTV landscape. HBOMax's "The Last Movie Stars" and Hulu's "Maggie" both kept viewers engaged.
Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.
Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of original episodic CTV content for the time period.
|Program||Application||Share of Time Spent|
|Never Have I Ever||Netflix||5%|
|Instant Dream Home||Netflix||5%|
Our Attention Index identifies how viewers paid attention to programming compared to the average linear program. CTV programming in general outperforms linear, but programs like "The Last Movie Stars" on HBOMax really broke through to capture attention.
|The Last Movie Stars||HBO Max||172.6|
|The Undeclared War||Peacock||146.6|
These are the shows that viewers watched together in August 2022. Our Co-Viewing Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples.
|Kung Fu Panda: The Dragon Knight||Netflix||73%|
|Good Morning, Veronica||Netflix||69%|
|She-Hulk: Attorney at Law||Disney+||65%|
|Light & Magic||Disney+||64%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time.
|Program||Application||Binge Watch Rate|
|The Cuphead Show||Netflix||57%|
|Super Giant Brothers||Netflix||52%|
|Sweet Life: Los Angeles||HBOMax||48%|