While networks are preparing for Fall lineups, we still saw excellent television programming breakthrough to capture attention in August 2022. Perennial attention-grabbers "Jeopardy" and "Let's Make a Deal" made the top five and were joined by dramas and mockumentaries from NBC and CW. On Cable, adult-focused cartoons "Bob's Burgers" and "King of the Hill" delivered attention for advertisers.
Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program attention data for Broadcast and Cable networks, and app-level attention data for ad-supported applications.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV.
"Jeopardy!" often makes our list of top programs for attention, which makes sense when you consider that fans of the fast-paced answer and question game love to play along and don't want to miss the Daily Double!
|Let's Make a Deal||CBS||42.8%|
"Wicked Tuna" on National Geographic topped all Primetime shows for ad attention in the month of August 2022. In fact, all five shows on the Cable list fared better than the top five shows on Broadcast, which is not unusual as Cable viewers tend to comprise smaller but more intentional audiences.
|Wicked Tuna||National Geographic||58.0%|
|My 600lb Life||Discovery Life Channel||53.4%|
|How's It Made||Science Channel||51.7%|
|King of the Hill||Adult Swim||51.1%|
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in August 2022. The top four apps, Peacock, Paramount+, Hulu and The Roku Channel are all exceeding the CTV average for ad attention, 34.5. In general ad attention across CTV is increasing as the industry works hard to optimize inventory.
|The Roku Channel||34.8|