The CTV Shows That Engaged Audiences in July 2022

While Netflix continues to dominate our monthly Share of Time Spent list, which provides a snapshot into the programs viewers are spending the most time watching, other apps are making gains. In fact, Amazon's "The Terminal List" captured six percent of time spent viewing in July 2022, and Amazon placed two shows on our Binge Watch list - "The Lake" and "The Legend of Vox Machina." Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.

The Top CTV Original Episodic Programs, By Share of Time Spent - July 2022

It's not too surprising that two seasons (4 and 3) of Stranger Things on Netflix made the list as the program is a sensation. Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of original episodic CTV content for the time period.

Program  Application Share of Time Spent
Stranger Things (4) Netflix 15%
The Terminal List Amazon 6%
Stranger Things (3) Netflix 4%
The Umbrella Academy Netflix 3%
The Lincoln Lawyer Netflix 3%


The Top CTV Original Episodic Programs, By Attention Index - July 2022

Our Attention Index identifies how viewers paid attention to programming compared to the average show.  Hulu's "The Dropout" prevents a Netflix sweep of the list of July's Top CTV shows for Attention. As a point of reference, the average linear TV program scores a 100 on the Index. CTV programming typically indexes higher than linear, and the shows that make our Top Five each month really stand out. 

Program  Application Attention Index
Gracie and Frankie Netflix 169.1
Russian Doll Netflix 167.6
Capitani Netflix 163.0
Two Summers Netflix 162.2
The Dropout Hulu 158.2


The Top CTV Original Episodic Programs, By Co-Viewing Rate - July 2022

These are the shows that viewers watched together in July 2022. Our Co-Viewing Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. 

Program Application Co-Viewing Rate
Human Resources Netflix 75%
God's Favorite Idiot Netflix 71%
The Legend of Vox Machina Amazon 68%
Peaky Blinders Netflix 68%
Obi-wan Kanobi Disney+ 68%


The Top CTV Original Episodic Programs, By Binge Watching Rate - July 2022

These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. 

Program Application Binge Watch Rate
Capitani Netflix 71%
The Lake Amazon 64%
The Legend of Vox Machina Amazon 63%
Solar Opposites Hulu 61%
Man Vs Bee Netflix 61%




TV and CTV Attention Report
The TV and CTV Attention Report