The TV Shows and Apps that Delivered Ad Attention in July 2022

If it felt like everyone you know was talking about the final season of Better Call Saul on AMC, you are not alone. The show garnered the highest ad attention overall among Broadcast and Cable primetime programming in July 2022 at 49.5%.

Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program attention data for Broadcast and Cable networks, and app-level attention data for ad-supported applications. 

TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV.

Want more data? Check out the top advertisements of the month, or the top shows on CTV.

Top Primetime Broadcast Programs for Ad Attention - July 2022

TMZ on Fox captured the most attention in Primetime for Broadcast shows in the month, with a strong 47.5%. NBC placed two shows on the list as Americans engaged with competition programming, American Ninja Warriors and America's Got Talent.

Program Network Ad Attention
TMZ Fox 47.5%
In the Dark CW 42.8%
Claim to Fame ABC 42.4%
American Ninja Warrior NBC 41.3%
America's Got Talent NBC 41.1%


Top Primetime Cable Programs for Ad Attention - July 2022

As mentioned, Better Call Saul on AMC topped all Primetime shows for ad attention in the month of July 2022. In fact, all five shows on the Cable list fared better than the top five shows on Broadcast, which is not unusual as Cable viewers tend to comprise smaller but more intentional audiences.

Program Network Ad Attention
Better Call Saul AMC 49.5%
Restaurant: Impossible Food Network 49.0%
Deadly Sins: No Forgiveness Investigation Discovery 48.7%
Naked and Afraid XL Discovery Channel 48.4%
Celebrity Game Face E! 47.6%


The Top AVOD Apps for Ad Attention - July 2022

Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in July 2022.  Peacock and The Roku Channel both far surpassed both the CTV Ad attention average of 34.5% and the Linear TV average of 37%.  In general ad attention across CTV is increasing as the industry works hard to optimize inventory. 

Application Ad Attention
Peacock 41.8%
The Roku Channel 39.6%
Hulu 36.3%
Paramount+ 32.9%
Youtube 28.9%


TV and CTV Attention Report
The TV and CTV Attention Report