If it felt like everyone you know was talking about the final season of Better Call Saul on AMC, you are not alone. The show garnered the highest ad attention overall among Broadcast and Cable primetime programming in July 2022 at 49.5%.
Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program attention data for Broadcast and Cable networks, and app-level attention data for ad-supported applications.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV.
TMZ on Fox captured the most attention in Primetime for Broadcast shows in the month, with a strong 47.5%. NBC placed two shows on the list as Americans engaged with competition programming, American Ninja Warriors and America's Got Talent.
|In the Dark||CW||42.8%|
|Claim to Fame||ABC||42.4%|
|American Ninja Warrior||NBC||41.3%|
|America's Got Talent||NBC||41.1%|
As mentioned, Better Call Saul on AMC topped all Primetime shows for ad attention in the month of July 2022. In fact, all five shows on the Cable list fared better than the top five shows on Broadcast, which is not unusual as Cable viewers tend to comprise smaller but more intentional audiences.
|Better Call Saul||AMC||49.5%|
|Restaurant: Impossible||Food Network||49.0%|
|Deadly Sins: No Forgiveness||Investigation Discovery||48.7%|
|Naked and Afraid XL||Discovery Channel||48.4%|
|Celebrity Game Face||E!||47.6%|
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in July 2022. Peacock and The Roku Channel both far surpassed both the CTV Ad attention average of 34.5% and the Linear TV average of 37%. In general ad attention across CTV is increasing as the industry works hard to optimize inventory.
|The Roku Channel||39.6%|