--- title: The TV Shows and Apps That Delivered Ad Attention in March 2023 description: TVision reveals the top Broadcast and Cable Primetime shows and CTV Apps for Ad Attention in March 2023. image: https://www.tvisioninsights.com/hubfs/Mar_monthly_blog_header1.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The TV Shows and Apps That Delivered Ad Attention in March 2023 April 21   |   Insights In our monthly reports for Ad Attention, we identify the episodic Primetime programs in Broadcast and Cable TV where viewers paid the most attention to ads.  We also provide app-level Ad Attention for the major CTV apps, including dMVPDs, since Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 35.8% and 34.1% for CTV. Want more data? Check out the [top shows for attention, co-viewing, bingeing, and share of time spent on CTV](https://www.tvisioninsights.com/resources/ctv-shows-march-2023). ### Top Primetime Broadcast Programs for Ad Attention - March 2023 In March, animals won over viewers, with "World's Funniest Animals" topping the list. "Young Sheldon," a frequent entry on this list, remained in the top two spots for the third month in a row.  Finally, Fox made a strong showing with "9-1-1," "Fantasy Island," and "Farmer Wants A Wife" all rounding out the top five.  | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | **World's Funniest Animals** | CW | 48.8% | | **Young Sheldon** | CBS | 47.7% | | **9-1-1** | FOX | 47.5% | | **Fantasy Island** | FOX | 46.4% | | **Farmer Wants A Wife** | FOX | 44.3% | ### Top Primetime Cable Programs for Ad Attention - March 2023 After several months on the top five list, "To Catch a Smuggler" finally rose to the top, claiming the number one spot for attention. Meanwhile, "Gold Rush" fell from the first to the third spot after leading for several months.  HGTV, the Oprah Winfrey Network, and BRAVO also broke through to capture Ad Attention this month with "My Lottery Dream Home," "Ready to Love," and "Top Chef," respectively.  | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | **To Catch a Smuggler** | National Geographic | 49.2% | | **My Lottery Dream Home** | HGTV | 48.7% | | **Gold Rush** | Discovery Channel | 47.6% | | **Ready to Love** | Oprah Winfrey Network | 47.0% | | **Top Chef** | BRAVO | 46.4% | ### The Top Apps for Ad Attention - March 2023 Here we look at the apps that deliver the highest Ad Attention for 30-second ads in March 2023.  Peacock jumped to the top of the list, delivering ad attention at 41.3%—well outpacing both the CTV and linear averages. Hulu also made a strong showing in the second spot for highest attention. Finally, FAST app PlutoTV made the list for the first time this year. To learn more about the rise of FAST apps, check out our new [State of CTV Advertising Report](https://info.tvisioninsights.com/tvision-h2-2022-ctv-report). Note, to make the list, apps must meet a threshold of over 1% share of time spent in our panel. | **Application** | **Ad Attention** | | --- | --- | | **Peacock** | 41.3% | | **Hulu** | 38.8% | | **SlingTV** | 37.3% | | **Paramount+** | 34.7% | | **PlutoTV** | 34.5% |   [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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