In our monthly reports for Ad Attention, we identify the episodic Primetime programs in Broadcast and Cable TV where viewers paid the most attention to ads. We also provide app-level Ad Attention for the major CTV apps, including dMVPDs, since Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 35.8% and 34.1% for CTV.
Want more data? Check out the top shows for attention, co-viewing, bingeing, and share of time spent on CTV.
In March, animals won over viewers, with "World's Funniest Animals" topping the list. "Young Sheldon," a frequent entry on this list, remained in the top two spots for the third month in a row. Finally, Fox made a strong showing with "9-1-1," "Fantasy Island," and "Farmer Wants A Wife" all rounding out the top five.
|World's Funniest Animals||CW||48.8%|
|Farmer Wants A Wife||FOX||44.3%|
After several months on the top five list, "To Catch a Smuggler" finally rose to the top, claiming the number one spot for attention. Meanwhile, "Gold Rush" fell from the first to the third spot after leading for several months. HGTV, the Oprah Winfrey Network, and BRAVO also broke through to capture Ad Attention this month with "My Lottery Dream Home," "Ready to Love," and "Top Chef," respectively.
|To Catch a Smuggler||National Geographic||49.2%|
|My Lottery Dream Home||HGTV||48.7%|
|Gold Rush||Discovery Channel||47.6%|
|Ready to Love||Oprah Winfrey Network||47.0%|
Here we look at the apps that deliver the highest Ad Attention for 30-second ads in March 2023. Peacock jumped to the top of the list, delivering ad attention at 41.3%—well outpacing both the CTV and linear averages. Hulu also made a strong showing in the second spot for highest attention. Finally, FAST app PlutoTV made the list for the first time this year. To learn more about the rise of FAST apps, check out our new State of CTV Advertising Report.
Note, to make the list, apps must meet a threshold of over 1% share of time spent in our panel.