--- title: New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK description: TVision and Lumen Research announce a formal partnership to bring cross-platform attention measurement to US and UK customers. image: https://www.tvisioninsights.com/hubfs/Lumenandtvision%20(1)%20(1).jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog  |   Insights # New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the US and UK September 8   |   Blog  |   Insights *In conjunction with Lumen, TVision set to expand its panel to the United Kingdom* Today TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announce a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this collaboration will enable UK marketers to easily compare engagement across media.  The advertising industry recognizes the basic premise: Ads work best if people are paying attention. But measuring attention, quantifying its impact, and optimizing campaigns to improve outcomes based on attention is a more recent pursuit. TVision and Lumen are helping to drive the industry’s advancement, enabling brands with powerful attention insights.  “We’re so excited to be bringing this unique offer to the market along with our partners at TVision. Advertising obviously has a greater impact if the audience is attentive and, with Lumen and TVision’s attention measurement suite, it is possible to understand the potential impact and optimize for improved engagement of both TV and digital audiences in the UK,” explains Mike Follett, managing director of Lumen Research.  By combining TVision’s TV and CTV attention data with Lumen’s digital attention data, advertisers are now able to access a holistic picture of viewer engagement from a single platform. Within the platform, brands can determine: - The campaigns that engage viewers best, and when they wear out; - The media placements which deliver optimal attention; - Opportunities to improve attention across platforms; - The relationship between TV and digital campaign attention. Already, industry leaders are excited about the opportunity to access cross-platform attention measurement thanks to this partnership. ​​Katie Hartley, Managing Director, Dentsu, comments: “It’s no secret that Dentsu is committed to attention so we’re delighted that Lumen and TVision – both already key partners in our Attention Economy programme – have joined forces to bring this TV measurement capability to the UK. It represents a milestone moment in our ability to understand the metrics that really matter.” Meanwhile, Simon Peel, VP of Global Media at Haleon, formerly GSK, describes the move as a ‘really valuable’ initiative which is set to open up interesting discussions about the relative value of different media; and Nick Pugh, Managing Director, Ebiquity, adds: "This is a fantastic development. We are very excited to see what the data will show in terms of cross-media attention. It will provide a very interesting additional dimension to our Panorama product." “We know that consumers interact with brands across multiple platforms, and it’s important and necessary to understand how those campaigns capture attention, and where to optimize for attention in order to impact upper and lower funnel metrics,” concludes Yan Liu, CEO of TVision. “Our partnership with Lumen is built on years of joint research and analysis and a shared commitment to helping brands utilize attention to improve outcomes.” **TVision Expands Panel to United Kingdom** In conjunction with the Lumen partnership, TVision has also announced that it has begun establishing an in-home, opt-in panel to capture second-by-second viewer engagement in the UK. TVision will be able to report the same level of detail as it currently does in the US market, including insights into broadcast and CTV programming and advertising, attention, viewability and co-viewing. “We are excited to expand our panel to the UK and offer international brands a robust set of engagement metrics,” adds Liu. “The UK panel represents our fourth market, alongside India, Japan and the US.” **About Lumen** Lumen is the leading attention technology company in the world, with large scale permanent panels in the US and the UK, and temporary panels across many other global markets. Lumen’s eye tracking technology converts the webcam on a users’ phone or desktop computer into a high quality eye tracking camera, capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully GDPR compliant. **About TVision**  TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.   [![Upfront Guide](https://no-cache.hubspot.com/cta/default/3023204/905bf1e4-1a48-45ea-9dbf-9ff2f6bb8abb.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/905bf1e4-1a48-45ea-9dbf-9ff2f6bb8abb) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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