--- title: The Top Ads for Attention October 2022 description: LEGO, Progressive, and Chewy broke through to capture TV audiences' attention best between between August and October 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis. image: https://www.tvisioninsights.com/hubfs/Screen%20Shot%202022-11-18%20at%201.55.35%20PM.png --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The Top Ads for Attention October 2022 November 18   |   Insights ### The classic toy company LEGO produced the top ads of October 2022, according to TVision Ad Scoreboard, with a clever story that brought viewers into a world only children with LEGOs can create.  Progressive's ad performed best with men,  and Chewy's ad performed best with women. At TVision, we measure every second of TV and CTV content and ads and report on engagement in our SAAS platform [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard). We used that data to identify the top-performing ads of summer, which we've highlighted below. In Ad Scoreboard, marketers are able to drill into the performance of their campaigns at the brand level and also analyze the performance of specific ads. Marketers use Ad Scoreboard to evaluate their own engagement and compare it to competitors. With insight into overall Attention and Viewability, as well as the networks, apps, and dayparts that perform best, marketers are able to optimize their campaigns for maximum value.  Take a look at the videos below to see how the top ads from October 2022 captured viewer Attention second-by-second. We ranked these ads based on Creative Breakthrough Score. Creative Breakthrough Score measures how well an ad captures attention compared to other ads that run in the same pod. It is a strong measure of an ad's creative impact. ### Top Overall Ad for October 2022 According to TVision's Ad Scoreboard - P2+, All Demos - LEGO "Rebuild the World" Creative Breakthrough Score - 111.8  The Top Ad for Creative Breakthrough Score, according to TVision's Ad Scoreboard comes from LEGO and is part of its Rebuild the World global campaign celebrating LEGO's 90th anniversary. The ad first appeared in September 2022.  The ad is unique compared to other ads as there is virtually no discernable dialog. It plays to the nostalgic feelings of viewers who grew up building (and rebuilding) imaginary worlds with LEGO. The ad also uses music and sound effects to keep the viewer engaged.  The LEGO ad aired across the major broadcast networks and large cable providers, outperforming the network ad attention averages for 8 of the top ten networks where it aired most.  It's 48.2% Ad Attention* on ABC is 8.4% higher than the average ad on that network.  Most of the ads ran in the Prime daypart and it outperformed in that daypart by 7.1% for Ad Attention.  Ad Attention measures the percent of potential viewers (people in the room when the ad aired) who paid attention to the ad for at least 2 seconds.  ### Top Overall Ad for October 2022 According to TVision's Ad Scoreboard - Men -  P2+ - Progressive, "Dr. Rick: Voicemail" Creative Breakthrough Score - 111.4  The Top Ad for Creative Breakthrough Score among Men in October, comes from Progressive. The insurance brand's 30-second spot, "Dr. Rick: Voicemail",  is from the popular ad campaign "Don't Be Like Your Parents".  Ad impressions for this ad are evenly dispersed across a wide variety of networks. It captured 44.1% Ad Attention* on Fox, which is 6.2% higher than the norm for that channel.  It also performed well on ESPN at 41% Ad Attention and outperformed with men ages 40-59, overall.     ### Top Overall Ad for October 2022 According to TVision's Ad Scoreboard - Women -  P2+ - Chewy, "Chewy Chatty Pets: Giorgio and Ralph | Pet Prescriptions" Creative Breakthrough Score - 110.4 The Top Ad for Creative Breakthrough Score in October 2022, according to TVision's Ad Scoreboard comes from Chewy  -  "Chewy Chatty Pets: Giorgio and Ralph | Pet Prescriptions." The ad is part of Chewy's #ChewyChattyPets campaign and has been in market since February 2022. The ad features the loveable Giorgio and Ralph who notice the Chewy box on the doorstep and understand that means peanut butter! This ad has been in market for several months. Over the last few months, a large percentage of impressions have gone to CBS, where it notches a strong 42.5% Ad Attention*, 3,2% over the average performance for the network.  At 37.2% ad attention among 30-39 years olds, the ad is performing +2.9% compared to how well other advertisers capture attention with that age group.          [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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