--- title: "How the Largest Advertisers Captured Attention: July - September 2022" description: "As football seasons is underway, TVision takes a look at the TV and CTV Ad Viewability and Attention scores of some favorite game day brands in the following categories: Snacks, Sports Betting, Pizza and Beer." image: https://www.tvisioninsights.com/hubfs/iStock-910510008-1.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # How the Largest Advertisers Captured Attention: July - September 2022 October 13   |   Insights With football season in full gear, this month we're highlighting how brands that play a big role in our Game Day routines engaged audiences with both their TV and CTV ad campaigns. We're scoring the top spenders (according to Media Radar) across Snacks, Sports Betting, Pizza and Beer categories based on their ability to keep viewers in the room (Ad Viewability), with their eyes on the screen while ads air (Ad Attention).  [TVision's Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) is the only solution available to empower advertisers with actionable CTV ad engagement data. This data allows advertisers to break-through walled gardens and understand ad performance across specific apps and benchmark their major competitors. Want to learn more about our low-cost, easy-to-use [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) for measuring TV and CTV ad engagement? [Reach out](https://www.tvisioninsights.com/contact-us-old).  ### Attention and Viewability Scores - Largest Snack Advertisers For some of us, the snacks we eat are as much a part of the Game Day experience as the game itself.  Because we know that a [single percentage point increase in ad attention leads to a corresponding increase in ad recall](https://info.tvisioninsights.com/tvision-upwave-report)[,](https://info.tvisioninsights.com/tvision-upwave-report-0) attention scores give insights into which snacks may end up at the football potluck. Tostitos and Lay's are two of the biggest advertisers in the category. Tostito's score of 6 means it is doing a slightly better than average job of capturing attention from viewers in the room. Tostitos ads are performing well on Bravo, TBS and Paramount Networks and it is outperforming with the hard-to-reach 18-29-year-old demo. Lay's is capturing attention for its ads on AMC, with viewers 60+ and in the Morning. Moving impressions to the morning might help Lay's improve its overall ad attention.   While these  snack brands are all hitting the mark with average scores for Viewability and Attention, Cheez-Its and Wonderful Pistachios are breaking through on CTV.  Above-average ad engagement on Sling TV and Hulu, plus a focus on Primetime placements are driving Cheez-Its score of 8 in both Viewability and Attention. Wonderful Pistachios is performing well on Paramount+ and with women, 30-39 years old. Check out the below scores we've pulled from [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) to see how these brands engaged viewers. | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![Tostitos logo and symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-41-22-49-PM.png) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![Cheez-It® Stashes Secret Bunker Full Of New Cheez-It Snap'd For Fans - And You Could Find It](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-41-52-21-PM.png) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh5.googleusercontent.com/NibGOBLtn0LPFZRSUnegqDaEPUI5xQFCdYtVEpBVhvx7_RtxL7oWAP55jT5TjcIctRqBEjykGJSDsjl-SVv9TYrIzZxstyRwAWc67ioKd6l_ehPJrlYvRr-G9Bd8A57GKvHzaHfEVEdrnz8) | ![](https://lh4.googleusercontent.com/Z--VswsX1Vfzf9YCfVSXGRQgVHZ4sEnQT4B23IrsgEqyI9cK9SwBqsH4Jjpx0Ldzn341x6m1RADslM0-CeJLKGXPz0Gvm_BIVer7DXddLF0DVkofZnqJe13XiTIVtQZTQO_pIVL4CqdiR6A) | | ![Cheetos logo and symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-43-12-14-PM.png) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![Wonderful® Pistachios Partners with Panda Global as an Official Snack of the First-ever Licensed North American Super Smash Bros.™ Circuit](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-42-13-25-PM.png) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh5.googleusercontent.com/NibGOBLtn0LPFZRSUnegqDaEPUI5xQFCdYtVEpBVhvx7_RtxL7oWAP55jT5TjcIctRqBEjykGJSDsjl-SVv9TYrIzZxstyRwAWc67ioKd6l_ehPJrlYvRr-G9Bd8A57GKvHzaHfEVEdrnz8) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![Lay's Logo, symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-42-50-51-PM.png) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ### Attention and Viewability Scores - Sports Betting The sports betting category spends over $200 million annually on TV advertising. But are their TV and CTV ad strategies a safe bet? Leading ad spending in the category, FanDuel, is producing Attention and Viewability results in line with industry averages, but there are opportunities to gain more value from their investment.  Our Ad Scoreboard data shows that FanDuel is investing heavily in Daytime across the major broadcast networks. Moving some of that inventory to Early Morning, where the brand scores a 37.1% for ad attention (compared to 35% in Daytime) would help to improve their overall ad attention scores.  | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![FanDuel - FanDuel Group Launches Mobile Sports Betting in Kansas and Announces Opening of FanDuel Sportsbook at Kansas Star Casino](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-55-16-56-PM.jpeg) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | | ![DraftKings Enters Popular eSports Space With Daily Fantasy Contest Offerings](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-55-32-75-PM.jpeg) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![ll▷ BetMGM Sports Review ᐈ Expert Insight \| 2022](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-55-47-87-PM.png) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![Caesars Sportsbook Debuts Mobile Sports Betting in New York - Jan 8, 2022](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-56-08-68-PM.jpeg) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![PointsBet Online and Mobile Sports Betting Now Live in New York](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-02-56-36-93-PM.png) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ### Attention and Viewability Scores - Pizza Chains Pizza brands are among the largest advertisers in the industry, and they make their presence known not just during Football season, but all year long. As mentioned above, every single percent increase in ad attention translates to a similar increase in brand awareness. When it comes to ordering pizza for the whole crew to enjoy during the game, these brands want to be top of mind.  Pizza Hut is one of the largest ad spenders in the category, but their Linear TV Viewability and Attention scores reveal opportunities to improve engagement. Thirty percent of Pizza Hut's impressions are in Daytime, which can be a lower Viewability and Attention daypart. Moving some of those impressions to Morning, where Pizza Hut's ads perform better for Attention will help improve the overall score. Pizza Hut's inventory is also spread out over a wide variety of networks. Shifting some additional inventory to Lifetime, where the brand scores above 37% attention, could also help move the needle. Worth noting, Pizza Hut's CTV engagement is much stronger than its linear, with strong attention on Hulu and Sling TV. **Brands are listed in order by total ad spend, based on Media Radar data.* | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![Domino'slogo and symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-03-39-24-17-PM.png) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![Pizza Hut logo and symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-03-39-42-57-PM.png) | ![](https://lh6.googleusercontent.com/Skt2ySIq8qp_u_QPKehfDD0X5jkxPULoeknIpu32mLqzVv91423nxhajby8q6Ko8kAHiucAyg-iaazkaKLMbZle53EfCaCpXbJilytDozee4B7Jf_4ePE4wiHpBwHqZnm72JFImxGhxYcQWyPDZ-6Nx--Ju6TnGdIYQDnt1gU-a1nzYarjutQFG2Fqm3t28) | ![](https://lh6.googleusercontent.com/q2-M7QvJuegb-r-btsSsZG-Betrq8wKWEBExoH6YsIihLQDTKGoEOMR4n3l7vePdA3-e3zlrn-lLYLRh_JOPAmGT8aBNSuKIPbeBjlRsCedWHUUDjHQ-o-3i4yJR1sUILcLYhVsJRQnEPJ93eAF74nHnpDah_jQ2G8RAEx8zBb-DRXBMHRBoUuHpkdCKhfA) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | **![](https://lh4.googleusercontent.com/Z--VswsX1Vfzf9YCfVSXGRQgVHZ4sEnQT4B23IrsgEqyI9cK9SwBqsH4Jjpx0Ldzn341x6m1RADslM0-CeJLKGXPz0Gvm_BIVer7DXddLF0DVkofZnqJe13XiTIVtQZTQO_pIVL4CqdiR6A)** | | ![Little Caesars Logo, symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-03-40-13-91-PM.png) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![File:Papa John's Logo 2019.svg - Wikimedia Commons](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-03-40-33-43-PM.png) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![Marco's Pizza - Wikipedia](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-03-40-52-40-PM.png) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | ![](https://lh5.googleusercontent.com/NibGOBLtn0LPFZRSUnegqDaEPUI5xQFCdYtVEpBVhvx7_RtxL7oWAP55jT5TjcIctRqBEjykGJSDsjl-SVv9TYrIzZxstyRwAWc67ioKd6l_ehPJrlYvRr-G9Bd8A57GKvHzaHfEVEdrnz8) | ![](https://lh4.googleusercontent.com/Z--VswsX1Vfzf9YCfVSXGRQgVHZ4sEnQT4B23IrsgEqyI9cK9SwBqsH4Jjpx0Ldzn341x6m1RADslM0-CeJLKGXPz0Gvm_BIVer7DXddLF0DVkofZnqJe13XiTIVtQZTQO_pIVL4CqdiR6A) | ### Attention and Viewability Scores - Beer Brands Beer is nearly synonymous with football - whether at the tailgate or in the living room. Beer advertisers continue to invest a considerable amount into TV and CTV spots all year long, but especially during football season.  According to data in our Ad Scoreboard platform, Modelo Especial is having success engaging viewers that are in the room across both Linear TV and CTV. Modelo is outperforming other advertisers for Attention on ESPN, where it garners 39% Attention. Additionally, Fox delivers more than 40% Ad Attention for the brand. On CTV, Modelo does exceptionally well on Hulu, where its 44.8% attention is almost 8% higher than the norm. | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![Corona Extra Logo \| evolution history and meaning](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-04-00-47-95-PM.png) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | | ![Michelob Ultra Logo, symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-04-01-05-27-PM.png) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | | ![Modelo Especial - Grupo Modelo - Untappd](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-04-01-23-79-PM.jpeg) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh5.googleusercontent.com/RVvYT5wR6UrMcJrvH8yHE9njUDUE2SWFfKBwP8FY7bmxBvUDCkZS2Vm-VQLFO8XA13TI036sX7xXmsTmZ0JpCp6S4FZLzq05Ki-Z-M_Kd4KwYfiRo5lDH1gQv7VH3dkjepbEH15CJ2ES5k8J-ByVnzpfROdh-GmVgnkw0NUUe6pAOY60v0HkyUWpEo1bQLA) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh5.googleusercontent.com/RVvYT5wR6UrMcJrvH8yHE9njUDUE2SWFfKBwP8FY7bmxBvUDCkZS2Vm-VQLFO8XA13TI036sX7xXmsTmZ0JpCp6S4FZLzq05Ki-Z-M_Kd4KwYfiRo5lDH1gQv7VH3dkjepbEH15CJ2ES5k8J-ByVnzpfROdh-GmVgnkw0NUUe6pAOY60v0HkyUWpEo1bQLA) | | ![Bud Light logo and symbol, meaning, history, PNG](https://www.tvisioninsights.com/hubfs/undefined-Oct-12-2022-04-01-42-07-PM.png) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh5.googleusercontent.com/t90Ia_3TxMFlstp5ef1OjPMYwKFEDNz5IE4SCbPaMPvgGkhfaqu1kppkrd6y3VDBPsVzewV2kzNYjfvBC5Vj5psyPE7qA1sYqEUso3ttwPtHbAXWnrOpkgeF5-HDDcuEKRRD_ivpHnJqGz-n1y4ZW4nQrh37KeNetUfLv9rbrvNF9fQdHNLQAJF8Bxxbiz0) | ![](https://lh4.googleusercontent.com/OgUeNr7qrLVIiHThsITC54NtHiNpLjzDNrA9xBkrDVsohT4HTxKn0ks4XoLU5lDwpG7g04lx80BYiJt-HihIrponfEp3_6lOTNQ97T1Ou_sc04L6FqsAZM-yoHkJgE4tc2vJmupQ9Jk1JhVlQQloZq5AuqegMT6E8x_2D03F7sfyrXTIE52GWAM7BVKtW1A) | ![](https://lh5.googleusercontent.com/RH_F5xDb8vsSv_j0nP0MtL3ovUpsE3uZLGQvNEp76LSEsrvPI_CqbfGmDJ7t3QINgjq90MMsQ3BpmZwwqsPcM04THYDiAF1ddSoxA4Hrq8RS2IlQj6rqdJdVcZag6kcJQB4vzXGgRoZBwtuUMcGpii4aweS5_sn_ghL4UQ_kbJ_YAmCTyBfHczCc2ssEiHQ) | | ![Dos-Equis-Beer-Logo \| #1 Selling Logo Software for nearly 20 years \| Summitsoft](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Oct-12-2022-04-02-04-15-PM.jpeg?width=134&name=undefined-Oct-12-2022-04-02-04-15-PM.jpeg) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ### How do we measure Linear TV and CTV Ad Viewability and Attention? The scores in the lists below are pulled directly from our new, easy-to-use platform: [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard).   The scores indicate how well the brand captured Attention and Viewability over the last three months, compared to all other TV and CTV advertisers. The Scoring System ranges from 1 to 10.  For example, a score of 7 indicates that the brand is performing better than 70% of all the brands that TVision measures. Color coding makes it easy to understand at-a-glance: green is above average, yellow is average, and red is below average. ### Don't see your brand? [Contact us to see how your ads performed](https://www.tvisioninsights.com/contact-us).        [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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