In our monthly look at CTV programming performance, we look at the top shows for Share of Time Spent, Co-Viewing, Attention, and Binge Watching.
Typically Netflix, with its incredible Household Reach, is well-represented across these lists. While that is still the case, it is notable that both Amazon and Disney+ had programs that landed in the top five for Share of Time Spent. Both programs, "Lord of the Rings: Rings of Power" on Amazon, and "She-Hulk: Attorney at Law" on Disney+ are much-buzzed-about. Certainly, that buzz is contributing to audience viewing levels.
Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.
Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of original episodic CTV content for the time period.
|Program||Application||Share of Time Spent|
|Monster: The Jeffrey Dahmer Story||Netflix||12%|
|Lord of the Rings: The Rings of Power||Amazon||11%|
|Devil in Ohio||Netflix||7%|
|She-Hulk: Attorney at Law||Disney+||6%|
Our Attention Index identifies how viewers paid attention to programming compared to the average linear program. CTV programming in general outperforms linear, but it is good to see that shows that migrate to CTV from Linear are still holding viewer attention - as is evidenced by The Kardashians' s continued strong performance on Hulu.
|The Brave Ones (S1)||Netflix||154.4|
|Bad Sisters (S1)||AppleTV||151.4|
|The Kardashians (S2)||Hulu||149.9|
These are the shows that viewers watched together in September 2022. Our Co-Viewing Rate measures the percentage of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples.
|The Lørenskog Disappearance||Netflix||71%|
|Untold: The Girlfriend Who Didn’t Exist||Netflix||68%|
|Lord of the Rings: The Rings of Power||Amazon||67%|
|Locke & Key||Netflix||64%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. Typically our Binge-watching list includes 30-minute programs and light, funny fare, such as Mindy Kaling's "Never Have I Ever."
|Program||Application||Binge Watch Rate|
|Wedding Season (S1)||Netflix||53%|
|Five Days at Memorial (S1)||AppleTV||45%|
|Designing Miami (S1)||Netflix||45%|
|This Fool (S1)||Hulu||45%|
|Never Have I Ever (S3)||Netflix||43%|