The CTV Shows That Engaged Audiences in May 2022

As the fight for mindshare and subscribers among CTV apps continues, premium content has emerged as one of the major factors in an apps ability to increase engagement with viewers. Prestige television continues to drive audiences to apps, and we are seeing increasing diversity in the apps that users engage with month-to-month, possibly driven by premieres of major programming.

But content is expensive to produce, so it needs to deliver. These are the programs that best delivered engagement and attention in May 2022. 

The Top CTV Original Episodic Programs, By Share of Time Spent - May 2022

Once again Netflix dominates Share of Viewing Time among new episodic originals on CTV. This metric reveals the proportion of time viewers spent watching a program in comparison to all other time spent viewing original episodic content. It's common to find well-loved series, like "Ozark",  and heavily promoted content, like "The Lincoln Lawyer," both on Netflix, at the top of these lists.

Program  Application Share of Time Spent
Ozark Netflix 23%
The Lincoln Lawyer Netflix 9%
Grace and Frankie Netflix 9%
Obi-Wan Kanobi Disney+ 4%
The Circle Netflix 4%


The Top CTV Original Episodic Programs, By Attention Index - May 2022

Our Attention Index identifies how viewers paid attention to programming compared to the average show. May's Top CTV shows for Attention includes content from across the CTV ecosystem, including ad-supported apps HBO Max, which secured the top spot with Tokyo Vice. The average linear TV program scores a 100 on the Index. CTV programming typically indexes higher than linear, and the shows that make our Top Five each month really stand out. 

Program  Application Attention Index
Tokyo Vice HBO Max 147.5
A Very British Scandal Amazon 145.6
Below Deck Down Under Peacock 142.0
The Flight Attendant HBO Max 141.5
Love, Death & Robots Netflix 140.7


The Top CTV Original Episodic Programs, By Co-Viewing Rate - May 2022

These are the shows that viewers watched together in May 2022. Our Co-Viewing-Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. 

Program Application Co-Viewing Rate
The G Word with Adam Conover Netflix 70%
Tokyo Vice HBO Max 68%
The Creator Cases Netflix 68%
Obi-Wan Kenobi Disney+ 65%
Green Eggs and Ham Netflix 65%


The Top CTV Original Episodic Programs, By Binge Watching Rate - May 2022

These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. The teen hit, Heartstopper on Netflix, made the list for the second month in a row.

Program Application Binge Watch Rate
HeartStopper Netflix 51%
Workin Moms Netflix 49%
So Dumb Its Criminal with Snoop Dogg Peacock 49%
Love, Death & Robots Netflix 49%
They Call Me Magic AppleTV 47%


Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this Upfront season? Download our Ebook.


TV and CTV Attention Report
The TV and CTV Attention Report