As we await Netflix's latest earnings report and more news about their plans to move to an ad-supported model, it's interesting to note that in June 2022, Netflix returned to dominance across our Co-viewing and Bingeing lists. The streamer also posted multiple shows in the top five for Share of Time Spent and Attention. Check out the top linear TV shows and CTV apps for ad attention.
No surprise that season four of Netflix's "Stranger Things" secured 26% of Share of Time Spent viewing new episodic content across all of CTV. "The Lincoln Lawyer" also captured a lot of viewing time - at 22%. "Obi-Wan Kanobi" on Disney+ prevented the Netflix sweep of the category.
|Program||Application||Share of Time Spent|
|The Lincoln Lawyer||Netflix||22%|
|Keep Sweet, Pray and Obey||Netflix||13%|
|Love on the Spectrum, US||Netflix||4%|
Our Attention Index identifies how viewers paid attention to programming compared to the average show. Two programs from Apple TV join Netflix on the list of June's Top CTV shows for Attention. As a point of reference, the average linear TV program scores a 100 on the Index. CTV programming typically indexes higher than linear, and the shows that make our Top Five each month really stand out.
|Love, Death & Robots||Netflix||149.5|
These are the shows that viewers watched together in June 2022. Our Co-Viewing-Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples.
|Somebody Feed Phil||Netflix||66%|
|Floor is Lava||Netflix||66%|
|Love on the Spectrum, US||Netflix||65%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time.
|Program||Application||Binge Watch Rate|
|Love, Death & Robots||Netflix||51%|
|The Seven Lives of Lea||Netflix||49%|