--- title: The TV Shows and Apps that Delivered Ad Attention in October 2022 description: TVision reveals the top Broadcast and Cable Primetime shows and CTV Aps for Ad Attention in October 2022. image: https://www.tvisioninsights.com/hubfs/callmekat.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The TV Shows and Apps that Delivered Ad Attention in October 2022 November 18   |   Insights October is a peak TV month as the seasons turn and viewers tune in to more television, including new shows across broadcast and cable, and major sports leagues either finish up (MLB) or get underway (NBA).  Audiences have a lot of great television to engage in, so the programs that stand out for ad attention do an excellent job of keeping viewers' eyes on the screen. In our monthly reports, we focus on Ad Attention for Broadcast, Cable, and CTV apps. Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program Attention data for Broadcast and Cable networks, and app-level Attention data for ad-supported CTV applications.  TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV. Want more data? Check out the [top advertisements of the month](https://www.tvisioninsights.com/resources/top-tv-ads-october-2022), or the [top shows on CTV.](https://www.tvisioninsights.com/resources/ctv-shows-october-2022) ### Top Primetime Broadcast Programs for Ad Attention - October 2022 "Call Me Kat" on Fox, starring Mayim Bialik tops a list of fan favorites for ad attention in October 2022. The CW's new "Walker: Independence", a western drama, joins our list of top performers for ad attention for the first time. "Family Law" also a CW drama makes its first appearance on the list as well. Our Top Five for Broadcast Ad Attention typically features comedy, reality, and gameshows more than dramas, so these two CW shows stand out in their ability to engage audiences through commercials. | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | Call Me Kat | FOX | 49.00% | | Family Law | CW | 48.70% | | Young Sheldon | CBS | 47.20% | | Walker: Independence | CW | 47.00% | | 9-1-1 | FOX | 45.70% | ### Top Primetime Cable Programs for Ad Attention - October 2022 Typically, Cable programming performs better than Broadcast for Ad Attention, and this month's Cable Top Five all beats the top-performing Broadcast program. This reality is in part due to the more intentional viewing and smaller audiences found on cable channels.   | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | Dr. Death | USA Network | 58.40% | | Resident Alien | SYFY | 51.60% | | Reginald the Vampire | SYFY | 51.20% | | Welcome to Wrexham | FX | 51.00% | | Roadworthy Rescues | MotorTrend | 50.00% | ### The Top AVOD Apps for Ad Attention - October 2022 Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in October 2022.  Once again Hulu, at 38.9%, leads the list and outperforms even the linear Ad Attention average of 36.5%.  In general ad attention across CTV is increasing as the industry works hard to optimize inventory.  | **Application** | **Ad Attention** | | --- | --- | | Hulu | 38.90% | | Paramount | 35.30% | | Peacock | 34.50% | | YouTube TV | 29.30% | | Pluto TV | 29.20% |   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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