In our monthly reports for Broadcast and Cable TV ad attention, we examine episodic Primetime programming. We also provide app-level Ad Attention for the major CTV apps, including dMVPDs. To make the list, apps must meet a threshold of 1% share of time spent in our panel. Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 36.5% and 34.5% for CTV.
Want more data? Check out the top shows for attention, co-viewing, bingeing, and share of time spent on CTV.
There are several shows that make our list month in and month out, proving that their content and story-telling keep viewers engaged - that includes "Bob (Hearts) Abishola" on CBS and "The Conners" on ABC. The hour-long "Chicago Med" on NBC impressed with 50.8% ad attention. Typically longer-format programming has a harder time maintaining ad attention, as there are more opportunities for viewers to disengage.
|Bob (Hearts) Abishola||CBS||46.80%|
"Yellowstone", the acclaimed drama that simulcasts on CMTV and Paramount Networks is the first program to make our list across multiple networks. Viewers are most engaged on CMTV at 52.2% ad attention, but Paramount Network also delivers ad attention far above the norm at 46.5%.
|George & Tammy||Paramount Network||49.40%|
|Love & Marriage: Huntsville||Oprah Winfrey Network||47.20%|
|Bering Sea Gold||Discovery Channel||45.30%|
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in December 2022. The dMVPD Sling delivers ad attention at 37.5% out-pacing event the linear average. We see dMVPDs often deliver higher ad attention perhaps because they most closely mimic the linear viewing experience.
|The Roku Channel||30.90%|