In our monthly look at CTV programming performance, we identify the top new, episodic shows for Share of Time Spent, Co-Viewing, Attention, and Binge Watching.
Netflix once again tops our list for Share of Time Spent, as Tim Burton's "Wednesday" captures a dominant 24% of audience viewing of new, episodic original programming. "Tom Clancy's Jack Ryan", on Amazon Prime is the only non-Netflix programming to make the list. As Netflix continues to promote its ad-supported model, it will be hard for advertisers to avoid the streaming behemoth and its considerable household reach.
Of course, a mainstay of December TV viewing is Holiday programming. While our monthly lists focus on new episodic TV, we know that viewers also spend a lot of time with classic movies, and a large collection of new holiday movies as well. If you are wondering what the favorite holiday movies were this year, check out our list on LinkedIn.
Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.
Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of new, original episodic CTV content for the time period. "Wednesday" topped the list for the second consecutive month, and was joined by the heavily promoted "Harry & Meghan" and the third season of "Emily in Paris".
|Program||Application||Share of Time Spent|
|Harry & Meghan||Netflix||9%|
|Emily in Paris||Netflix||6%|
|Tom Clancy's Jack Ryan||Amazon||5%|
Our Attention Index identifies how viewers paid attention to programming compared to the average linear program, and is a good indicator of the strength of programming and its ability to keep people in the room. Apple performed especially well for Attention in December, with three programs on the list - "Slow Horses", "Mythic Quest" and "The Mosquito Coast."
|The Mosquito Coast||Apple||150|
|The Sex Lives of College Girls||HBOMax||150|
These are the shows that viewers watched together in December 2022. Our Co-Viewing Rate measures the percentage of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. The new holiday show "The Santa Clauses" starring Tim Allen on Disney+ made the list for the second month in a row.
|Far from Home||Netflix||78%|
|Nailed It! Holiday||Netflix||67%|
|The Santa Clauses||Disney+||67%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. "I Hate Christmas" is an Italian show that American viewers binged on Netflix this holiday season. While "The Real Housewives" series continues to deliver binge-worthy storylines for Peacock.
|Program||Application||Binge Watch Rate|
|I Hate Christmas||Netflix||47%|
|The Real Housewives of Miami||Peacock||47%|
|Dead to Me||Netflix||46%|