--- title: The TV Shows and Apps That Delivered Ad Attention in January 2023 description: TVision reveals the top Broadcast and Cable Primetime shows and CTV Apps for Ad Attention in January 2023. image: https://www.tvisioninsights.com/hubfs/monthly_blog_header1b_v2.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The TV Shows and Apps That Delivered Ad Attention in January 2023 February 27   |   Insights In our monthly reports for Ad Attention, we identify the episodic Primetime programs in Broadcast and Cable TV where viewers paid the most attention to ads.  We also provide app-level Ad Attention for the major CTV apps, including dMVPDs, since Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 35.8% and 34.1% for CTV. Want more data? Check out the [top shows for attention, co-viewing, bingeing, and share of time spent on CTV](https://www.tvisioninsights.com/resources/ctv-shows-january-2023). ### Top Primetime Broadcast Programs for Ad Attention - January 2023 When it comes to broadcast TV, many of the most watched shows also kept viewers engaged during their ad breaks. In January 2023, the top-rated CBS comedy "Young Sheldon," which recently started its sixth season, emerged as the leader for Ad Attention in broadcast television. NBC also made a strong showing on the list, engaging viewers with "Chicago Med" and "La Brea." Notably, "Bob (Hearts) Abishola" on CBS made our top-five list for the third consecutive month.  | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | **Young Sheldon** | CBS | 47.7% | | **Chicago Med** | NBC | 46.8% | | **La Brea** | NBC | 46.8% | | **Bob (Hearts) Abishola** | CBS | 46.5% | | **Abbott Elementary** | ABC | 46.0% | ### Top Primetime Cable Programs for Ad Attention - January 2023 "Gold Rush" commanded an impressive 57.7% Ad Attention as Discovery Channel's popular program continues to keep viewers on the edge of their seats after 13 seasons. "Yellowstone" once again made our top five list across both networks it simulcasts: CMTV and Paramount Network.  Viewers remained most engaged on CMTV at 49.2% Ad Attention, but Paramount Network also delivers Ad Attention far above the norm at 47.9%.   | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | **Gold Rush** | Discovery Channel | 57.7% | | **To Catch a Smuggler** | National Geographic | 55.1% | | **Bering Sea Gold** | Discovery Channel | 49.9% | | **Yellowstone** | CMTV | 49.2% | | **Yellowstone** | Paramount Network | 47.9% | ### The Top Apps for Ad Attention - January 2023 Here we look at the apps that deliver the highest Ad Attention for 30-second ads in January 2023.  The dMVPD Sling topped this list for the second month in a row delivering ad attention at 38.2%—well outpacing both the CTV and linear averages. We see dMVPDs often deliver higher Ad Attention perhaps because they most closely mimic the linear viewing experience where viewers are accustomed to seeing ads.  Note, to make the list, apps must meet a threshold of 1% share of time spent in our panel. | **Application** | **Ad Attention** | | --- | --- | | **Sling** | 38.2% | | **The Roku Channel** | 34.5% | | **Hulu** | 34.4% | | **Peacock** | 33.4% | | **Paramount+** | 33.2% |   [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/214d0845-12a1-45f7-8a25-fefa566d8c07) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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