In our monthly look at CTV programming performance, we identify the top shows for Share of Time Spent, Co-Viewing, Attention, and Binge Watching.
Netflix once again tops our list for Share of Time Spent, taking all five spots, and leading with the breakout hit from Tim Burton, "Wednesday." Netflix's Household Reach has stabilized above 60% in our panel over the last several quarters, and that large reach, coupled with its impressive original content catalog helps ensure that the app continues to dominate Share of Time Spent among CTV viewers.
Want to know more about what America is paying attention to? Check out the top linear TV shows and CTV apps for ad attention.
Our metric "Share of Time Spent" measures the time the total audience spends with a program as a percent of all viewing of original episodic CTV content for the time period. While "Wednesday", which premiered in the second half of November topped the list, "The Watcher" made the list for the second month in a row, with a 4% share of viewing time spent in November.
|Program||Application||Share of Time Spent|
|Dead to Me||Netflix||7%|
Our Attention Index identifies how viewers paid attention to programming compared to the average linear program. With an Attention INdex of 167, "The English" on Amazon Prime leads a list of dramas that keep viewers engaged.
|The Lincoln Lawyer||Netflix||156|
|Sins of Our Mother||Netflix||154|
These are the shows that viewers watched together in November 2022. Our Co-Viewing Rate measures the percentage of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples. These shows from Netflix, Hulu, and Disney+, all secured co-viewing rates above 70%, are most often watched together.
|Is it Cake||Netflix||74%|
|The Santa Clauses||Disnety+||71%|
|Only Murders in the Building||Hulu||70%|
|Nailed It! Holiday!||Netflix||69%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. "The Sex Lives of College Girls is a 30-minute, fast-paced, and light comedy from Mindy Kaling. Both the release strategy and the format of the show lend themselves to binge-watching. HBOMax releases two episodes at a time each week. The short format makes it easy to re-watch earlier episodes and catch the new ones in a single sitting.
|Program||Application||Binge Watch Rate|
|The Sex Lives of College Girls||HBOMax||64%|
|Devil in Ohio||Netflix||61%|
|The Cuphead Show||Netflix||58%|