TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including app attention and co-viewing data helping Kargo deliver more valuable impressions
New York City - Today TVision, the company measuring every second of TV and CTV viewer engagement, announced an agreement for Kargo to use TVision’s CTV Campaign Measurement to optimize CTV campaigns for brand clients. Specifically, Kargo will combine their own impression-level campaign data with TVision’s Attention and Co-Viewing data to measure and optimize campaign delivery on CTV and across channels more effectively.
“CTV advertising is a critical component of our client campaigns. We required a solution that allows us greater transparency into CTV ad performance, as well as the ability to analyze campaigns across multiple platforms, including digital,” explains Michael Shaughnessy, COO of Kargo. “By merging our impression-level campaign data with TVision’s person-level insights into viewer attention and app co-viewing, we are able to more effectively measure and optimize the performance.”
TVision reports on viewer activity across all CTV devices, hundreds of apps, and thousands of CTV programs. TVision’s CTV Campaign Measurement solution provides a campaign-specific view of performance. Eyes-on-screen attention data and accurate co-viewing counts for all major CTV platforms are combined with campaign-specific reporting for ad delivery by app, hour, and day of week. With TVision, Kargo is able to evaluate CTV app performance against each other, track and analyze campaign trends over time, and identify the best CTV opportunities.
“Kargo is a leader in leveraging attention to deliver better campaign performance to its clients. As their CTV program expands rapidly our insights are a natural fit,” explains Yan Liu, CEO of TVision. “We maintain the largest CTV attention panel in the world, and with this data we are able to provide highly-accurate insight into how viewers engage with CTV ads and programs, and how that compares across the CTV ecosystem.”
Kargo creates memorable experiences for advertisers that go beyond the first impression to deliver memorable experiences that captivate consumer attention across mobile, video and social. With a suite of impactful, exclusive advertising solutions, it is the clear choice for brands that want to achieve meaningful customer connections. Committed to driving performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.