While Netflix reported troubling subscriber losses in April, it still holds the largest CTV audience by a wide-margin, so it's no surprise that its programming continues to top our Share of Time Spent list month in and month out. April 2022 was no exception. Bridgerton, Season 2 and Season 1 took the top two spots on our list. It's common to see earlier seasons of successful programs benefit from a boost in viewership when new seasons are released. Viewers are either catching up or re-watching to remind themselves about the storyline before beginning the new season.
If you're also interested in knowing what content provides the best ad environments, check out our lists for April's top-performing AVOD apps and Linear TV programs for ad attention. Looking for the top brands and advertisements of the month? Check out the story, here.
We typically see highly promoted, big-name content - like Bridgerton - top our Share of Time Spent on CTV, which reveals the proportion of time viewers spent watching a program in comparison to all other time spent viewing original episodic content.
|Program||Application||Share of Time Spent|
|Is It Cake||Netflix||4%|
|Anatomy of a Scandal||Netflix||3%|
Our Attention Index identifies how viewers paid attention to programming compared to the average show. April's Top CTV shows for Attention includes content from across the CTV ecosystem, including ad-supported apps like Peacock and traditional SVODs like Apple TV and Amazon Prime. The average linear TV program scores a 100 on the Index. CTV programming typically indexes higher than linear, and the shows that make our Top Five each month really stand out.
|The Marvelous Mrs. Maisel||Amazon Prime||154.6|
|Real Housewives of Miami||Peacock||148.2|
|Russian Doll (s2)||Netflix||146.1|
|The Last Days of Ptolemy Grey||Apple TV||143.4|
These are the shows that viewers watched together in April 2022. Our Co-Viewing-Rate measures the percent of time viewers watched the program with more than one person in the room. TVision's person-level insights enable measurement of CTV co-viewing and can provide brands and apps with accurate co-viewing multiples.
|Only Murders in the Building||Hulu||85%|
|Floor is Lava||Netflix||80%|
|Stranger Things (S2)||Netflix||76%|
These are the programs that viewers were most likely to consume in sessions of three or more episodes at a time. These shows are typically shorter - 30 minutes or less - such as the teen and tween sensation, Heartstopper on Netflix.
|Program||Application||Binge Watch Rate|
|The Marked Heart||Netflix||59%|
|Life and Beth||Hulu||47%|
|Russian Doll (S2)||Netflix||46%|
Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this Upfront season? Download our Ebook.