"Everyone is paying attention to…. Attention. "
'It’s a cliche those of us who work in attention measurement are using very frequently these days; but it’s true. Industry momentum for attention has picked up!
This week alone we saw two major events happen in-person in New York City - ARF’s Attention 2022 and The Attention Council’s Programmatic Summit. At TVision we were happy to sponsor both of these events and help bring together industry practitioners from across the advertising ecosystem to advance the conversation on attention measurement.
Here are our five key take-aways from the events this week: