--- title: The TV Shows and Apps that Delivered Ad Attention in September 2022 description: TVision reveals the top Broadcast and Cable Primetime shows and CTV Aps for Ad Attention in September 2022. image: https://www.tvisioninsights.com/hubfs/ghosts_social_1200x627.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The TV Shows and Apps that Delivered Ad Attention in September 2022 October 13   |   Insights September sees the return of new episodes for some of America's most popular broadcast and cable programming and as such we usually see sitcoms and dramas replace reality TV and game shows at the top of our Ad Attention lists. This September is no different. The Goldbergs (ABC), The Simpsons (Fox), and Family Guy (Fox) are all regulars atop our lists for Primetime Broadcast Ad Attention.  Likewise, American Ninja Warrior (NBC) and the top attention-getter, Ghosts (CBS) have also been here before.  Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program Attention data for Broadcast and Cable networks, and app-level Attention data for ad-supported CTV applications.  TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV. Want more data? Check out the [top advertisements of the month](https://www.tvisioninsights.com/resources/top-tv-ads-july-2022), or the[ top shows on CTV](https://www.tvisioninsights.com/resources/ctv-shows-2022-july-2022). ### Top Primetime Broadcast Programs for Ad Attention - September 2022 The Simpsons (34th season) and Family Guy (21) are among the longest-running shows in television history, and they continue to perform well for Fox. The network is the only one with two shows in the Top Five this month.  | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | Ghosts | CBS | 49.90% | | The Goldbergs | ABC | 48.00% | | American Ninja Warrior | NBC | 47.40% | | The Simpsons | FOX | 46.60% | | Family Guy | FOX | 45.80% | ### Top Primetime Cable Programs for Ad Attention - September 2022 Typically, Cable programming performs better than Broadcast for Ad Attention, but this month's Cable Top Five is more in-line with Broadcast averages. Still, these shows produced Ad Attention well above the industry average of 37%. Discovery Channel leads the way with two programs - Gold Rush and BattleBots  - in the top spots.  | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | Gold Rush | Discovery Channel | 49.20% | | BattleBots | Discovery Channel | 49.00% | | The Real Housewives Of Salt Lake City | BRAVO | 48.20% | | Mountain Men | History Channel | 47.00% | | All Elite Wrestling: Rampage | TNT | 45.60% | ### The Top AVOD Apps for Ad Attention - September 2022 Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in August 2022.  The top three apps, The Roku Channel, Hulu and Paramount+ are all exceeding the CTV average for Ad Attention, 34.5, with Hulu and The Roku Channel out-performing Linear TV averages.  In general ad attention across CTV is increasing as the industry works hard to optimize inventory.  | **Application** | **Ad Attention** | | --- | --- | | The Roku Channel | 40.6 | | Hulu | 38.8 | | Paramount+ | 34.9 | | Peacock | 32.5 | | Youtube TV | 31.1 |   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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