September sees the return of new episodes for some of America's most popular broadcast and cable programming and as such we usually see sitcoms and dramas replace reality TV and game shows at the top of our Ad Attention lists. This September is no different. The Goldbergs (ABC), The Simpsons (Fox), and Family Guy (Fox) are all regulars atop our lists for Primetime Broadcast Ad Attention. Likewise, American Ninja Warrior (NBC) and the top attention-getter, Ghosts (CBS) have also been here before.
Ad Attention is a metric that helps advertisers understand the relative value of placements across CTV and Linear. Because advertisers can buy at the program level on linear, but not on CTV, it makes sense to review program Attention data for Broadcast and Cable networks, and app-level Attention data for ad-supported CTV applications.
TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. The average ad attention for linear television is 37% and 34.5% for CTV.
The Simpsons (34th season) and Family Guy (21) are among the longest-running shows in television history, and they continue to perform well for Fox. The network is the only one with two shows in the Top Five this month.
|American Ninja Warrior
Typically, Cable programming performs better than Broadcast for Ad Attention, but this month's Cable Top Five is more in-line with Broadcast averages. Still, these shows produced Ad Attention well above the industry average of 37%. Discovery Channel leads the way with two programs - Gold Rush and BattleBots - in the top spots.
|The Real Housewives Of Salt Lake City
|All Elite Wrestling: Rampage
Here we look at the AVOD and FAST apps that deliver the highest Ad Attention for 30-second ads in August 2022. The top three apps, The Roku Channel, Hulu and Paramount+ are all exceeding the CTV average for Ad Attention, 34.5, with Hulu and The Roku Channel out-performing Linear TV averages. In general ad attention across CTV is increasing as the industry works hard to optimize inventory.
|The Roku Channel