--- title: "How the Largest Advertisers Captured Attention: August-October 2022" description: "As holiday shopping is underway, TVision takes a look at the TV and CTV Ad Viewability and Attention scores of some of the brands behind our favorite gifts to give from the following categories: Electronics, Wine and Spirits, Toys and Cosmetics and Fragrances." image: https://www.tvisioninsights.com/hubfs/iStock-615424056-1.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # How the Largest Advertisers Captured Attention: August-October 2022 November 18   |   Insights With Black Friday approaching and Holiday shopping set to start in earnest, this month we're highlighting how brands that often make our holiday gift lists best engage audiences with both their TV and CTV ad campaigns. We're scoring the top spenders (according to Media Radar) across Consumer Electronics, Wine and Spirits, Toys, and Fragrances and Cosmetics categories based on the brands' ability to keep viewers in the room (Ad Viewability), with their eyes on the screen while ads air (Ad Attention).  [TVision's Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) is the only solution available to empower advertisers with actionable CTV ad engagement data. This data allows advertisers to break-through walled gardens and understand ad performance across specific apps and benchmark their major competitors. Want to learn more about our low-cost, easy-to-use [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) for measuring TV and CTV ad engagement? [Reach out](https://www.tvisioninsights.com/contact-us-old).  ### Attention and Viewability Scores - Largest Consumer Electronics Advertisers The big ticket items on a lot of holiday shopping lists - televisions, laptops, phones, and gaming systems  - all fight to capture our attention this time of year.  With Ad Scoreboard Household Reach and Share of Impressions scores at the highest levels, these are some of the biggest advertisers in the United States. Because we know that a [single percentage point increase in ad attention leads to a corresponding increase in ad recall](https://info.tvisioninsights.com/tvision-upwave-report)[,](https://info.tvisioninsights.com/tvision-upwave-report-0) attention scores might influence which deals we nab, and which brands we wrap up in the end. But how well these brands capture attention with linear and CTV ads differs. Apple and Samsung well out-perform the average. Nintendo, with likely a younger targeted demographic, has a harder time capturing attention with TV advertising.  Check out the below scores we've pulled from [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard) to see how these brands engaged viewers. | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![File:Samsung Logo.svg - Wikimedia Commons](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-12-05-2848-PM.png) | ![](https://lh5.googleusercontent.com/uDrNKFJnQonSxHlWuN7l5Sa7Tgt-CdEfu5brKvO8rjjVtiN0BopGwH24LeBFZoCpyrGp-3RCRyxz1Dec2ct4tGB6YFR_tUENvT5o_W6Yo7h1ysS2UnFBYqT9Ys1XqECcfvaPLltO3S_7EIpyod-qpROqlWj5tUnX_WFmqW0I2-DOAoGk2tOxMeyfPLqh8tLg3Vo) | ![](https://lh4.googleusercontent.com/JrRfEU0RqdYTW5omuFOOo_Ks6KP3I2jaaRmpUxHudYSeKnEaUrmFhy6loGl4kzL9cZkNtF6Xmn3BfGFOzzl2siawEOWI71azYLVrC3fr8cB4Vigpl6Wokb7KIOxDZujsrbqYNsfuxvq8SJdFJ7aXe_okvw_9f1ynKyl4ZHQiKmNpLGYCIgjD4tl_6L_RqAop5Vg) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | | ![Google's New Logo](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-12-21-2047-PM.png) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh4.googleusercontent.com/Gg2LFKpcQJawb5HxdlOxwBCJ9IoF6hZbrN7GPT0clHxeh2stlT7jUycvJBGFSiKPNs4Ig-34CZRuu_XxtFHgQaf7VhwT49CapwhZ13d6C6sYYgBsX7DTsijI1MhRDJpef1eX3ZOuzqbk18idzM6CVwlcfUzMurtT9o8KrFSOYBHX203i7ceh_TJyOi5wVw_Ogqg) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![File:Apple Computer Logo rainbow.svg - Wikimedia Commons](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-12-38-0538-PM.png?width=88&height=102&name=undefined-Nov-18-2022-06-12-38-0538-PM.png) | ![](https://lh5.googleusercontent.com/uDrNKFJnQonSxHlWuN7l5Sa7Tgt-CdEfu5brKvO8rjjVtiN0BopGwH24LeBFZoCpyrGp-3RCRyxz1Dec2ct4tGB6YFR_tUENvT5o_W6Yo7h1ysS2UnFBYqT9Ys1XqECcfvaPLltO3S_7EIpyod-qpROqlWj5tUnX_WFmqW0I2-DOAoGk2tOxMeyfPLqh8tLg3Vo) | ![](https://lh4.googleusercontent.com/JrRfEU0RqdYTW5omuFOOo_Ks6KP3I2jaaRmpUxHudYSeKnEaUrmFhy6loGl4kzL9cZkNtF6Xmn3BfGFOzzl2siawEOWI71azYLVrC3fr8cB4Vigpl6Wokb7KIOxDZujsrbqYNsfuxvq8SJdFJ7aXe_okvw_9f1ynKyl4ZHQiKmNpLGYCIgjD4tl_6L_RqAop5Vg) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | | ![File:Dell Logo.svg - Wikimedia Commons](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-13-09-2408-PM.png?width=93&height=97&name=undefined-Nov-18-2022-06-13-09-2408-PM.png) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![File:Nintendo.svg - Wikimedia Commons](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-13-35-7162-PM.png) | ![](https://lh4.googleusercontent.com/QU2aZLnP8cxDDbwqLaX4oAQJ31lMm1mfbMfJg1_VClFJ6RdOBlYEVyw1O1Imfe08e0D8jRULpJ-_dW0z965RVDkCeDoLYGnZ0LSh4qxFW-xATYnOzw5cyDb1cPk0Gs6neH8YzAaczifLr-jttgPfXglJi0lEMpLKcJkKnwRUwKFXvn8uYOi6NrrjLhMv0f1kIJ4) | ![](https://lh4.googleusercontent.com/SrPiIu9MxOkNF5xcRcxQhbsW-xWdELOoJCaMyjVMkRrWtOWgvKJsmt_zGQJC_T6O_2KkqCKyXOsm1w6_qTDDH9fdP9zf3sB0mzlTTvRZUkIgfBxJdNKoktV-rt690oX88w00N5FszU62zwY0fsJ48ClY6Xg2A-hjf6ShRaLzScE5AMAIx7zUiYJNPzfGRuU_H8Y) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | ### Attention and Viewability Scores - Wine and Spirits For many, nothing says holiday cheer quite like a good bottle of wine, or a fine cocktail. These advertisers are focused on the 21+ crowd and breaking through for attention better with their CTV advertising than with Linear. | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![Photo: jameson-logo \| Jameson album \| Vadimukas \| Fotki.com, photo and video sharing made easy.](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-23-23-5619-PM.png) | ![](https://lh4.googleusercontent.com/QU2aZLnP8cxDDbwqLaX4oAQJ31lMm1mfbMfJg1_VClFJ6RdOBlYEVyw1O1Imfe08e0D8jRULpJ-_dW0z965RVDkCeDoLYGnZ0LSh4qxFW-xATYnOzw5cyDb1cPk0Gs6neH8YzAaczifLr-jttgPfXglJi0lEMpLKcJkKnwRUwKFXvn8uYOi6NrrjLhMv0f1kIJ4) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh5.googleusercontent.com/uDrNKFJnQonSxHlWuN7l5Sa7Tgt-CdEfu5brKvO8rjjVtiN0BopGwH24LeBFZoCpyrGp-3RCRyxz1Dec2ct4tGB6YFR_tUENvT5o_W6Yo7h1ysS2UnFBYqT9Ys1XqECcfvaPLltO3S_7EIpyod-qpROqlWj5tUnX_WFmqW0I2-DOAoGk2tOxMeyfPLqh8tLg3Vo) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![Jim Beam - Wikipedia](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-23-39-0260-PM.png?width=109&height=90&name=undefined-Nov-18-2022-06-23-39-0260-PM.png) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/iCMpNzkjRW-mnOIc9M-soa47Bq6FAfW43p80KH0-1gmO-A1eKQDK6Z-3jRzTmLZNH-sum5xZJky2QdE1F5iA1xd-8TClEbTitLrOFU2V3ghiH2zw2M43ZDch_loJGFx_4mbJr816FAiRJhQ) | | ![Smirnoff Logo and symbol, meaning, history, PNG, brand](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-24-04-2764-PM.png?width=125&height=83&name=undefined-Nov-18-2022-06-24-04-2764-PM.png) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![Jack Daniels Logo and symbol, meaning, history, PNG, brand](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-24-20-6097-PM.png?width=129&height=72&name=undefined-Nov-18-2022-06-24-20-6097-PM.png) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | | ![Pinot Noir, Chardonnay, and great tasting California Wines \| Meiomi Wines](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-24-51-7325-PM.png) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh4.googleusercontent.com/2gftmL0S4v4yigEmSzx8jg6dVv_MGKdTdGPiIJk9j6_nu9BmFjZEji-ZMY9rLuavscrOPjxVwffvMNH30MZLznnITPxRFvidaHY2bluJDfQrXbBu3EPWNgrbdo9x_2ILRRy5VIesW0T6mOE) | ![](https://lh4.googleusercontent.com/Gg2LFKpcQJawb5HxdlOxwBCJ9IoF6hZbrN7GPT0clHxeh2stlT7jUycvJBGFSiKPNs4Ig-34CZRuu_XxtFHgQaf7VhwT49CapwhZ13d6C6sYYgBsX7DTsijI1MhRDJpef1eX3ZOuzqbk18idzM6CVwlcfUzMurtT9o8KrFSOYBHX203i7ceh_TJyOi5wVw_Ogqg) | ### Attention and Viewability Scores - Toy Brands We know that Santa's watching, but are kids and their parents paying attention to TV and CTV ads from the major toy brands? It's a mixed bag for this industry, which has weak linear viewability and attention, but stronger CTV scores (albeit this industry tends to deploy CTV campaigns at average to below-average levels, according to our Ad Scoreboard CTV Adoption Score).  Younger demographics pay less attention to TV advertising in general, so it is not surprising to see this industry with lower overall attention and viewability scores than some other major categories. Still, it's worth noting that LEGO breakthrough in October with the top overall ad according to Creative Breakthrough Score. [Catch that ad, here](https://www.tvisioninsights.com/resources/top-tv-ads-october-2022).  | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![File:LEGO logo.svg - Wikimedia Commons](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-34-20-8128-PM.png?width=114&height=114&name=undefined-Nov-18-2022-06-34-20-8128-PM.png) | ![](https://lh6.googleusercontent.com/Skt2ySIq8qp_u_QPKehfDD0X5jkxPULoeknIpu32mLqzVv91423nxhajby8q6Ko8kAHiucAyg-iaazkaKLMbZle53EfCaCpXbJilytDozee4B7Jf_4ePE4wiHpBwHqZnm72JFImxGhxYcQWyPDZ-6Nx--Ju6TnGdIYQDnt1gU-a1nzYarjutQFG2Fqm3t28) | ![](https://lh4.googleusercontent.com/SrPiIu9MxOkNF5xcRcxQhbsW-xWdELOoJCaMyjVMkRrWtOWgvKJsmt_zGQJC_T6O_2KkqCKyXOsm1w6_qTDDH9fdP9zf3sB0mzlTTvRZUkIgfBxJdNKoktV-rt690oX88w00N5FszU62zwY0fsJ48ClY6Xg2A-hjf6ShRaLzScE5AMAIx7zUiYJNPzfGRuU_H8Y) | ![](https://lh4.googleusercontent.com/G3WyojekiqU2Fk_SGsd1gY2HkwqSt-hfAER2WKlZnH3RFneBM2FxUNEeV5TBnupmbTNUiaMjsYgYlrCTOARsqOvKcgOoQXnPUj6C5B5Cm8f06tdb_K9BVEqCYXwK0tS8k3Ozn4vlxTjyW8k) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![People Of Play](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-34-55-7964-PM.jpeg?width=100&height=100&name=undefined-Nov-18-2022-06-34-55-7964-PM.jpeg) | ![](https://lh6.googleusercontent.com/g-R1e1xgRqeK9mxrXGMU9eTxvUYkWfi0K2f3WxEunruvEEe5T8mclHvQI-0mGTgeoLhJusH0jam3Y7dPgeVEOUlS4GOpopAz0L1cpZgDWtOcB8qIcO1WDhRm86BaPQ6yR6mn0zCXxT9BtVm9Yuxg6m9excq7H3_aubSBFhLwbxkSJof4Tl0TfQWB_5aYHJHFWZc) | ![](https://lh6.googleusercontent.com/dB6Ti1xTUwf49sLwx56bZX1CUpwcfZX9LAiBaW0qdhoIg1dwDkTZJO28VHlQJrwF7nk1-DNj_XU6OzTqmFrLSQBvfivchgObmEmDM0KsdWEUqXfvyNGIagMlJkBiFpop_rOAwNg0knwM08LJ5ywgdjMByUt4hAa24qPTFuSU-bvBZ9vY8DCYHOa0ztlplkYAwjU) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | | ![Mattel logo \| Media \| stltoday.com](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-35-20-1112-PM.jpeg?width=103&height=100&name=undefined-Nov-18-2022-06-35-20-1112-PM.jpeg) | ![](https://lh6.googleusercontent.com/g-R1e1xgRqeK9mxrXGMU9eTxvUYkWfi0K2f3WxEunruvEEe5T8mclHvQI-0mGTgeoLhJusH0jam3Y7dPgeVEOUlS4GOpopAz0L1cpZgDWtOcB8qIcO1WDhRm86BaPQ6yR6mn0zCXxT9BtVm9Yuxg6m9excq7H3_aubSBFhLwbxkSJof4Tl0TfQWB_5aYHJHFWZc) | ![](https://lh6.googleusercontent.com/dB6Ti1xTUwf49sLwx56bZX1CUpwcfZX9LAiBaW0qdhoIg1dwDkTZJO28VHlQJrwF7nk1-DNj_XU6OzTqmFrLSQBvfivchgObmEmDM0KsdWEUqXfvyNGIagMlJkBiFpop_rOAwNg0knwM08LJ5ywgdjMByUt4hAa24qPTFuSU-bvBZ9vY8DCYHOa0ztlplkYAwjU) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | | ![Hasbro - Wikipedia](https://www.tvisioninsights.com/hs-fs/hubfs/undefined-Nov-18-2022-06-35-43-4488-PM.png?width=102&height=109&name=undefined-Nov-18-2022-06-35-43-4488-PM.png) | ![](https://lh6.googleusercontent.com/g-R1e1xgRqeK9mxrXGMU9eTxvUYkWfi0K2f3WxEunruvEEe5T8mclHvQI-0mGTgeoLhJusH0jam3Y7dPgeVEOUlS4GOpopAz0L1cpZgDWtOcB8qIcO1WDhRm86BaPQ6yR6mn0zCXxT9BtVm9Yuxg6m9excq7H3_aubSBFhLwbxkSJof4Tl0TfQWB_5aYHJHFWZc) | ![](https://lh6.googleusercontent.com/dB6Ti1xTUwf49sLwx56bZX1CUpwcfZX9LAiBaW0qdhoIg1dwDkTZJO28VHlQJrwF7nk1-DNj_XU6OzTqmFrLSQBvfivchgObmEmDM0KsdWEUqXfvyNGIagMlJkBiFpop_rOAwNg0knwM08LJ5ywgdjMByUt4hAa24qPTFuSU-bvBZ9vY8DCYHOa0ztlplkYAwjU) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | | ![O.M.G Dolls – L.O.L. Surprise! Official Store](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-36-08-4759-PM.png) | ![](https://lh6.googleusercontent.com/g-R1e1xgRqeK9mxrXGMU9eTxvUYkWfi0K2f3WxEunruvEEe5T8mclHvQI-0mGTgeoLhJusH0jam3Y7dPgeVEOUlS4GOpopAz0L1cpZgDWtOcB8qIcO1WDhRm86BaPQ6yR6mn0zCXxT9BtVm9Yuxg6m9excq7H3_aubSBFhLwbxkSJof4Tl0TfQWB_5aYHJHFWZc) | ![](https://lh4.googleusercontent.com/SrPiIu9MxOkNF5xcRcxQhbsW-xWdELOoJCaMyjVMkRrWtOWgvKJsmt_zGQJC_T6O_2KkqCKyXOsm1w6_qTDDH9fdP9zf3sB0mzlTTvRZUkIgfBxJdNKoktV-rt690oX88w00N5FszU62zwY0fsJ48ClY6Xg2A-hjf6ShRaLzScE5AMAIx7zUiYJNPzfGRuU_H8Y) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh6.googleusercontent.com/q5NkbCn3sbGN7cGKRIB1jjzOjNuUBgJ0a4umc55TuMkdb-ST1HbRg8IxCjkNOB9YTdKLB4XUP4vaEOSHLHjA079kNHk-WrX0L4w6fdpL0I5nmoXjjWytPEzu3ixi8aOfPEWO0e9eM6mV6qQ) | ### Attention and Viewability Scores - Fragrance and Cosmetics The largest perfume and cosmetic companies are investing heavily in TV and CTV advertising. Revlon, Maybeline, and L'Oreal all have CTV and Linear Share of Impression scores of 10. Lancome is breaking through to capture attention best on linear, while the three larger brands outperform on CTV. | Brand | Linear Viewability | Linear Attention | CTV Viewability | CTV  Attention | | --- | --- | --- | --- | --- | | ![Revlon — AHQ \| Accessory Headquarters](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-45-33-1874-PM.png) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh5.googleusercontent.com/-GAroMuWPhI8UePrZ_MTpiQTATCJ3eQqSpGr7ST9HbqO4FPY0AjibHcFiVimtWyP2wJFMjn1L1S7RgAGgpyY9eHvjkCxl80xaNbuem4ty3IZVMvHV5AWhKY4W6dvy50ZQ5Utrg86Gah7wsG1R4Ys0qWcXnPRC5nlOH5X3DnPC4H14oFzmg5r1FQUgpoB-5-GN8g) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh5.googleusercontent.com/RVvYT5wR6UrMcJrvH8yHE9njUDUE2SWFfKBwP8FY7bmxBvUDCkZS2Vm-VQLFO8XA13TI036sX7xXmsTmZ0JpCp6S4FZLzq05Ki-Z-M_Kd4KwYfiRo5lDH1gQv7VH3dkjepbEH15CJ2ES5k8J-ByVnzpfROdh-GmVgnkw0NUUe6pAOY60v0HkyUWpEo1bQLA) | | ![Maybelline Logo and symbol, meaning, history, PNG, brand](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-45-50-9460-PM.png) | ![](https://lh3.googleusercontent.com/NvPBJU9OhsDBlH8SQPP7PhU_OBuZ42O6mlMdb8pAj5v06Y_pLVIym-gsUH_YActViiUo1sAgqJQ1MAn1zoq33ijTFiQrJL0-M1grlkiFSUzqRdqDWS8Nnt0xO-eMiF_uciwn53l5USxoenk) | ![](https://lh5.googleusercontent.com/t90Ia_3TxMFlstp5ef1OjPMYwKFEDNz5IE4SCbPaMPvgGkhfaqu1kppkrd6y3VDBPsVzewV2kzNYjfvBC5Vj5psyPE7qA1sYqEUso3ttwPtHbAXWnrOpkgeF5-HDDcuEKRRD_ivpHnJqGz-n1y4ZW4nQrh37KeNetUfLv9rbrvNF9fQdHNLQAJF8Bxxbiz0) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh5.googleusercontent.com/RVvYT5wR6UrMcJrvH8yHE9njUDUE2SWFfKBwP8FY7bmxBvUDCkZS2Vm-VQLFO8XA13TI036sX7xXmsTmZ0JpCp6S4FZLzq05Ki-Z-M_Kd4KwYfiRo5lDH1gQv7VH3dkjepbEH15CJ2ES5k8J-ByVnzpfROdh-GmVgnkw0NUUe6pAOY60v0HkyUWpEo1bQLA) | | ![Loreal Logo, symbol, meaning, history, PNG, brand](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-46-03-4792-PM.png) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh5.googleusercontent.com/RVvYT5wR6UrMcJrvH8yHE9njUDUE2SWFfKBwP8FY7bmxBvUDCkZS2Vm-VQLFO8XA13TI036sX7xXmsTmZ0JpCp6S4FZLzq05Ki-Z-M_Kd4KwYfiRo5lDH1gQv7VH3dkjepbEH15CJ2ES5k8J-ByVnzpfROdh-GmVgnkw0NUUe6pAOY60v0HkyUWpEo1bQLA) | | ![Lancome Logo and symbol, meaning, history, PNG, brand](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-46-43-7230-PM.png) | ![](https://lh5.googleusercontent.com/UmPY2rYP1Z5rr7kMPphSXaQGGduC4gbRDDH4tcevl7H8a_qu86tRSAM0QfYsfL6F1kecEmUV4w14RIU0fzLJZUmxa08VkM22B3k6dNQzp0lJF8gmiF9HgHd9lbWEuI_62qyEMTtgvoRlKZBKgjhTzR85Yo0HN6e0UIBhuY9sV4-YUUa385SdXLNX9wS_Ibo) | ![](https://lh5.googleusercontent.com/RH_F5xDb8vsSv_j0nP0MtL3ovUpsE3uZLGQvNEp76LSEsrvPI_CqbfGmDJ7t3QINgjq90MMsQ3BpmZwwqsPcM04THYDiAF1ddSoxA4Hrq8RS2IlQj6rqdJdVcZag6kcJQB4vzXGgRoZBwtuUMcGpii4aweS5_sn_ghL4UQ_kbJ_YAmCTyBfHczCc2ssEiHQ) | ![](https://lh4.googleusercontent.com/yeYScW-T9K-8JHVFONmJLh-u1tCkcEzhl3MK2nsDf8AvWci8_Sh645Mv7bNrFwRqoqzchCDeDMgFpuiH-eRQt9ecK6rd7a7S3zE5KkQJreoyaHLtE5fjoEU2zx0azeIuenwWu4Nf5LSUL_o) | ![](https://lh4.googleusercontent.com/jEb8uAp-SyC1nILdZpOpWCatFpme5_qI29lcYVbT_tWLdX9MM5W-sJ6A7hSrbLMl-wogAO9xEPGbQMQQisttavqP95A2_cXKcmriOXOYluYBhn5bZNWdcISlTERNcwH7_G71aYDMf7qu1QU) | | ![Official Site: Luxury Makeup, Skincare & Beauty \| Charlotte Tilbury](https://www.tvisioninsights.com/hubfs/undefined-Nov-18-2022-06-46-31-2581-PM.jpeg) | ![](https://lh3.googleusercontent.com/hFK5kEYejmr5VToiXObSnhwrclzyDykjJ8hdh7cx9skIvfkMgTt45nvGpEkQTXEQEk2hbiZh6ONZ4jFOBqb5vth2txvu_PprEHGrt2sHDIpbe2jfmfE4UhPCDM9G6kA4r0inEzkrigl6de7uVwA3uCZr7XC22Sfaupe2bQdAxgVtYXTxGpz0liqWDUZjl4s) | ![](https://lh4.googleusercontent.com/SrPiIu9MxOkNF5xcRcxQhbsW-xWdELOoJCaMyjVMkRrWtOWgvKJsmt_zGQJC_T6O_2KkqCKyXOsm1w6_qTDDH9fdP9zf3sB0mzlTTvRZUkIgfBxJdNKoktV-rt690oX88w00N5FszU62zwY0fsJ48ClY6Xg2A-hjf6ShRaLzScE5AMAIx7zUiYJNPzfGRuU_H8Y) | ![](https://lh5.googleusercontent.com/S8N4YuMVjiB6GuY0I1_hVTty4kqdX4oreB3G-svE9eUi5it5A4pmmU4gXTjxW4XcSCfwp5uvMFz-A90upi2TyKUCPJOV4M8x8s6UGikhcbPWwGyPQV1R_rgu6eeJ57DvQtB05WIlGHN_ozjdISiNbtmL1v65PgOWgRug7GdoBilA3UI18bcqvbuSm_d0f7Y) | ![](https://lh5.googleusercontent.com/sYB7VnO4nrj_9QoIK2paeFUnpDMfdhi0cRGNoA1B4-TucswPzSpH5Y3HwM6nw8hao1ZMYoMpfmkJ8_Qi8YgUDKBp8p-ja_PwPjkVepTCmXocPW5IHAxgcYZyRT8TCUjFlEQJJJlVYc07zbc) | ### How do we measure Linear TV and CTV Ad Viewability and Attention? The scores in the lists below are pulled directly from our new, easy-to-use platform: [Ad Scoreboard](https://www.tvisioninsights.com/ad-scoreboard).   The scores indicate how well the brand captured Attention and Viewability over the last three months, compared to all other TV and CTV advertisers. The Scoring System ranges from 1 to 10.  For example, a score of 7 indicates that the brand is performing better than 70% of all the brands that TVision measures. Color coding makes it easy to understand at-a-glance: green is above average, yellow is average, and red is below average. ### Don't see your brand? [Contact us to see how your ads performed](https://www.tvisioninsights.com/contact-us).        [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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