Yesterday at TV of Tomorrow in San Francisco, our CEO Yan Liu joined a panel of experts in attention measurement to discuss the role attention can play in measuring TV, CTV and comparing cross-platform engagement. The panel was moderated by Helen Katz of Publicis Media and included, Marc Guldiman of Adelaide, John Brauer of Effectv, Todd Tran from Teads and Julian Zilderbrand from Paramount.
Here are six key take-aways from the conversation:
It was a great conversation, and it’s exciting to see the topic given so much attention from TV and media industry leaders at TV of Tomorrow. What were your key-takeaways from the conversation?