Yan Liu Explains TV Attention  Measurement on the Podcast "Advertising is Dead"

"Advertising is Dead" host Varun Duggirala interviews our CEO, Yan Liu  and Shikher Chaudhary (Director, Neurons Inc Asia), about the value of attention and engagement in understanding the impact and value of sports-based programming in India. 

Yan says that TVision data shows that India Premiere League (IPL) captures incredibly high attention from its audiences. Both the volume of viewing of IPL and the high levels of viewer attention combine to make IPL a very strong opportunity for advertisers looking to reach sports viewers. 

Listen to the full conversation on Spotify

Download the two reports on India Premiere League ad engagement directly:


State of CTV Report