TVision’s Ad Scoreboard 2.0 Delivers Person-Level Attention, Presence and Co-viewing Data to Brands for Campaign Planning, Measurement and Optimization

Today, TVision introduced Ad Scoreboard 2.0. The easy-to-navigate platform empowers brand marketers with industry-leading person-level attention, presence and co-viewing insights and provides comparisons to the norm for easy benchmarking of campaigns and ads. Watch a demo of Ad Scoreboard, here. 

While viewers spend more than 200 minutes a day consuming video programming and content, only 24 minutes are advertisement opportunities. And, viewers are attentive for just 9 of those minutes per day. The opportunity to truly engage with attentive viewers is limited. Brands need to be able to maximize their opportunities to reach attentive audiences. That optimization requires understanding of presence, attention and co-viewing across networks, apps, daysparts, programs and each piece of creative.

Adscoreboard 2.0 measures attention and presence at the person level, second by second, across linear and CTV. Three separate scoreboards work together in a single platform to deliver actionable insights on ad engagement.

• Brand Scoreboard delivers the full picture of a brand's ad performance.
• Planning Scoreboard provides insights into which networks and apps earn attention across the market.
• Creative Scoreboard identifies which ad holds attention and the number of viewers active in the room.

With Ad Scoreboard 2.0 marketers are able to:

• See how their brand and specific creative performs on attention, presence, viewers per viewing household [VPVH], and reach.
• See side-by-side ad and campaign comparison against industry competitors.
• Understand engagement across networks, apps, dayparts, and demos week over week.
• Roll performance up by media group for portfolio-level decisions across linear and CTV.
• Know the exact spot where creative wins or loses attention.

“TVision Ad Scoreboard 2.0 shows you what most tv measurement doesn’t: whether real people actually watched your ads,” explains Yan Liu, CEO of TVision. “Brand advertisers use Ad Scoreboard to benchmark performance of campaigns and ads against the industry, maximize ad budgets with high-value placements, and target the best placements that help deliver strong outcomes.”

About TVision

TVision, a Viant Technology company, provides second-by-second, person-level data about how audiences engage with television content and advertising. Its panel-based attention measurement covers linear and streaming environments, capturing eyes-on-screen attention, co-viewership, and in-room presence to enable advertisers and publishers to transact TV advertising on verified attention.