--- title: iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV description: iSpot.tv Partners with TVision for Person-Level Demographics and Co-Viewing to Power an Alternative Currency for Measuring TV  image: https://www.tvisioninsights.com/hubfs/young_woman_with_tv_remote.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Blog # iSpot.tv Partners with TVision to Power an Alternative Currency for Measuring TV March 1   |   Blog *iSpot uses Person-Level Demographics and Co-Viewing Metrics from TVision's Panel to Calibrate Their Solution and Provide an Accurate Measure of Who is Really Watching TV* As the TV industry looks to move beyond arcane measurement systems into a future that supports accurate CTV and cross-platform measurement, visionary companies are racing to develop alternative currencies for the buying and selling of TV media. Foundational to any of these measurement solutions is an accurate, person-level understanding of who is watching TV.  [iSpot.tv](http://ispot.tv), which reports on both TV ads and program impressions, is at the vanguard of new TV measurement solutions. In fact, NBCU recently recognized it as a front runner in their [Measurement Look Book](https://www.tvisioninsights.com/resources/nbcu-look-book).  ![Screen Shot 2022-03-01 at 10.48.47 AM](https://www.tvisioninsights.com/hs-fs/hubfs/Screen%20Shot%202022-03-01%20at%2010.48.47%20AM.png?width=1830&name=Screen%20Shot%202022-03-01%20at%2010.48.47%20AM.png) *(Source: NBCU's Measurement Look Book, page 17)* TVision is proud to partner with iSpot.tv to provide person-level calibration data from the TVision panel and support iSpot.tv's development of an alternative currency for TV.  A critical aspect of iSpot.tv’s overall measurement solution is demo-specific projections and co-viewing data.  TVision, which operates a passive, opt-in panel is able to provide person-level data for who is watching both TV programming and ads. This data is delivered overnight and used to calibrate iSpot.tv's larger household-level data set so that they can provide immediate, and accurate reporting on audience size.  With TVision, iSpot.tv: - **Reports on person-level demographics at scale -** iSpot.tv overlays TVision's age and gender TV viewership data to iSpot.tv's existing household-level data. We all know that different members of households watch different types of programming. With TVision's person-level panel data, iSpot.tv is able to calibrate their data set to correct any false assumptions inherent in household-only viewing data.  - **Accurately reports co-viewing to determine true audience size **- Because TVision directly observes who is in the room watching the TV, our data also empowers iSpot.tv to reflect the true audience size and account for multiple members of a household who may or may not be watching the TV.  With the help of TVision’s data, [iSpot.tv supported NBCUniversal’s audience verification initiatives](https://ispot.tv/ads/nbcuniversal-accelerates-path-to-alternative-currencies-bringing-forward-ispot-tv-as-first-cross-platform-video-certified-measurement-partner/) for both ads and program ratings. These currencies were tested during the 2022 Olympic Winter Games and the Super Bowl LVI. In early testing, iSpot.tv was able to accurately report a co-viewing rate as high as 1.8 for portions of the NFL championships. By accurately capturing the true size of the viewing audience, iSpot.tv enables its network, agency, and brand clients to fully understand the value of programming and content.  Sean Muller, CEO and founder of iSpot.tv explains, “By calibrating our extrapolated household-level demographics to data from TVision’s panel we can provide person and demographic level data. Their co-viewing data is an important and necessary component to our solution and our support of NBC’s programming for The Olympics and the Super Bowl.” [![State of CTV Report](https://no-cache.hubspot.com/cta/default/3023204/d79761c7-209b-4cae-b581-ed59a2be2598.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/d79761c7-209b-4cae-b581-ed59a2be2598) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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