--- title: "August: Top Shows, Brands, and Ads by TV Ad Attention" description: The list of top programs, brands, and ads for August, as ranked by TV Ad Viewability. TVision uses cutting-edge technology to uncover TV performance data. image: https://www.tvisioninsights.com/hubfs/48hoursitunes.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # August: Top Shows, Brands, and Ads by TV Ad Attention September 11   |   Insights *IHOP 'Trojan Chicken' Scores Top Ad for August* Below is the full list of August's top programs, brands, and ads, as ranked by TV Ad Attention. TVision uses cutting-edge technology to uncover second-by-second, person-level TV engagement data.  To learn more about our methodology, specific shows, or the breakdown by demographics or daypart, [contact us](https://www.tvisioninsights.com/contact-us) and we’ll help you find the data you need. For industry benchmarks, download TVision's [2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019) or download IPG Media Lab's ground-breaking analysis at [TVattention.com](http://tvviewability.com).   **Top Shows, by TV Attention** [TV Attention](https://www.tvisioninsights.com/what-is-tv-viewability) represents the opportunity to see an ad - calculated as the percentage of ad impressions where a viewer was in the room for two or more seconds. For August, CBS's *48 Hours* took the top Broadcast spot, with the long-standing crime show best keeping viewers in the room during commercial breaks! On cable, Paramount Network's *Yellowstone *cracked the list for the first time.  | **Top Programs by TV Commercial Attention, BROADCAST** TVision Performance Metrics, August 2019 | | | | --- | --- | --- | | **Program** | **Network** | **Ad Attention (%)** | | 48 Hours | CBS | 86.9% | | Reef Break | ABC | 85.4% | | Instinct | CBS | 84.8% | | MasterChef | FOX | 78.8% | | So You Think You Can Dance | FOX | 78.4% |   | **Top Programs by TV Commercial Attention, CABLE** TVision Performance Metrics, August 2019 | | | | --- | --- | --- | | **Program** | **Network** | **Ad Attention (%)** | | Yellowstone | Paramount Network | 91.8% | | My Lottery Dream Home | HGTV | 90.4% | | Ridiculousness | MTV | 87.3% | | Queen Sugar | Oprah Winfrey Network | 87.3% | | Million Dollar Listing New York | BRAVO | 86.5% |     **Top Brands, by TV Attention** TV Attention represents the opportunity to see - how often consumers are in the room when a brand ad airs. So the brands with the best Attention scores means they are making smart media-buying decisions - at the network, program and daypart level. These brand ads are airing when their audiences are staying in the room during ad breaks. | **Top Brands by TV Ad Attention** TVision Performance Metrics, August 2019 | | | --- | --- | | **Brand** | **Ad Attention* (%)** | | 1. Humana | 81.0% | | 2. PreserVision | 80.9% | | 3. Hickies | 79.3% | | 4. JUUL | 79.2% | | 5. Febreze | 79.0% | Healthcare brand** Humana** was the top Attention winner — a full 10 points above [the total industry average](https://www.tvisioninsights.com/resources/tv-has-a-viewability-problem-similar-to-digital-ipg-media-lab-tvision). Not far behind were **PreserVision** and** Hickies**, with E-Cigarette **JUUL **and **Febreze** rounding out the pack. While these above brands were best at planning for a Viewable audience, Attention only tells half the story.   **Top Ads, by Ad Attention** To identify August's top ads for Attention, we analyzed** Creative Attention Score** (CAS), also known as "Creative Breakthrough". These are the brand ads that drove the greatest audience engagement - isolated from the effects of media placement. We identified the top ad overall, as well as for men and women. You can watch the second-by-second analyses for each of these top-attention ads below. **August's Top Ad - OVERALL** **#1: IHOP - 'Trojan Chicken' **(*114.6 Creative Attention Score*): IHOP is for pancakes, right? Well, now they are getting into the crispy chicken game, but shhhh...it's a secret!   **August's Top Ad - MEN** **#1: Liberty Mutual - 'Reflection' **(*109.5 Creative Attention Score*): Liberty Mutual's Limu Emu is capturing attention of all ages, but breaking through particularly among men.   **August's Top Ad - WOMEN** **#1: Temptations Treats - 'Off the Balcony' **(*112.1 Creative Attention Score*): What's better than great treats for your pets? Pets who do amazing tricks! The commercial below is an oldie but goodie, resonating particularly well among female viewers.   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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