March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
April 1
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Insights
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of March and found that the following primetime programs ranked the highest for capturing attention.
TVision, the company measuring every second of TV and CTV viewer attention and engagement, today announced the achievement of ISO/IEC 27001:2022 certification. The milestone represents a clear commitment to information security.
A lot of great discussions on the future of media measurement are taking place at CIMM East today. Our CEO, Yan Liu, was honored to join Julie DeTraglia, VP, Measurement from Netflix, Michael Piner, EVP, Advanced Advertising at Mediahub Worldwide and Jon Watts, Managing Director of CIMM to talk about best practices in attention measurement and the role attention metrics can play in media measurement innovation.
Florida Keys & Key West used Origin’s highly dynamic 15 second 'ad extension', powered by Slingshot, to earn a 33.5% lift in Attention according to TVision. Notably, the custom ad format captured a 120% lift for ages 45-54 and 59.7% lift for females.
