March: Top Attention-Grabbing Shows for Broadcast, Cable, and OTT
April 1
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Insights
Our passive attention-measurement technology allows us to see which programs have the most eyes on screen. We looked back at the entire month of March and found that the following primetime programs ranked the highest for capturing attention.
TVision and Adelaide have announced a global partnership offering advertisers greater transparency into the quality of their media investment across all channels, including Linear and CTV, and the ability to activate on Attention programmatically via pre-bid segments for CTV buys.
World Cup fever propelled the top ads for Creative Breakthrough in Q4 2022. According to TVision, DoorDash's homage to soccer fans and their favorite foods, and Kia's World Cup tie-in ad, both performed exceptionally well. Caravana also broke through in Q4 2022. See how the ads perform with key demos and identify the creative elements that work best with this second-by-second ad analysis.
TVision reveals the top CTV shows for viewer engagement in December 2022, including the shows that captured audience attention, share of time spent, co-viewing and bingeing.
