For too long, TV advertisers have lacked the breadth and depth of data available to their digital marketing peers. I joined TVision to help change this.
What makes TVision such an exciting company is its revolutionary eyes-on-screen technology, which empowers TV advertisers to understand viewer behavior in a way that traditional metrics have never allowed. Leveraging proprietary computer vision technology, we’re able to tell whether a panelist is in the room, how many people are in the room, and whether they are actually looking at the screen and paying attention. We’re the only company that does this, and we do it person-by-person, second-by-second. I’m thrilled to be exploring the next frontier of TV with such innovation, and with such a talented, dedicated team.
In our Q3 report, we shed light on some of the larger trends in TV attention, as well as give a preview of the types of insights our data can reveal. By reading on, you’ll learn which brands, ads, and networks generated the most attention during the summer season, as well as several key strategies for getting your target customers to take notice.
As TVision continues to lead the industry in TV performance metrics, I’m excited to share our latest data with you. Here’s a taste of what we’ll cover:
We hope you’ll find these insights as interesting as we do — especially as our industry continues to use data to unlock the power of TV.
Luke McGuinness, COO & President
Luke McGuinness is the President and COO of TVision, where he brings two decades of experience in building and leading data-driven products. Most recently, McGuinness spent three years as general manager for Data Store at LiveRamp, a company that links people, data, and devices. Previously, he held senior roles at Collective and Experian Hitwise. McGuinness holds a bachelor’s degree from Colgate University and a juris doctorate from the Fordham University School of Law.