TV ad spending is set to reach $62.5 billion in 2021, according to GroupM. That's an increase of over 9% year-over-year. As we enter Upfront season, and those ad dollars are being allocated to networks and CTV, how can advertisers be sure that they are getting the most value from their investment?
“If last year didn’t kill the Upfront, nothing will,” a media chief at one of the largest TV advertisers in the world recently told us. It’s true, the Upfront is here to stay. So how do we make it better?