What moments garnered the most attention during the American Music Awards?
January 3
A few weeks ago, our amazing data analysis team analyzed how people reacted to the American Music Awards (AMAs), second-by-second. Below is what we found.
Research from TVision and DV shows CTV Ad Attention is on the rise. A new report helps advertisers identify the best CTV opportunities across dayparts and pods.
TVision analyzed viewer attention and in-room presence by political party and age, across both CTV and linear TV viewing from September 1, 2023 - February 29, 2024 to understand how viewers are engaging with political ads.