--- title: The Top CTV Shows in July 2021 description: The CTV Shows That Captured Attention in July 2021 image: https://www.tvisioninsights.com/hubfs/Ted_Lasso_Photo_020112-H-2021.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) - [Home](https://www.tvisioninsights.com) - Solutions - [Ad ScoreBoard](https://www.tvisioninsights.com/ad-scoreboard) - [Audience Activation](https://www.tvisioninsights.com/digital-activation) - [CTV Activation](https://www.tvisioninsights.com/ctv-activation) - [CTV Campaign Measurement](https://www.tvisioninsights.com/ctv-campaign-measurement) - [Total View](https://www.tvisioninsights.com/total-view) - [CTV Campaign Performance Rpt.](https://www.tvisioninsights.com/ctv-campaign-performance-reports) - [Calibration Data](https://www.tvisioninsights.com/calibration-data) - 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column_hide - [About](https://www.tvisioninsights.com/about) - [Careers](https://www.tvisioninsights.com/careers) - [Our People](https://www.tvisioninsights.com/our-people) - [Our Technology](https://www.tvisioninsights.com/our-technology) - [Our Panel](https://www.tvisioninsights.com/our-panel) - [Why Attention](https://www.tvisioninsights.com/why-attention) - [Media Center](https://www.tvisioninsights.com/media-center) - column_hide - Join the TVision Team - [View Open Roles](https://www.tvisioninsights.com/careers#open) - [Login](https://www.tvisioninsights.com/login) - [Contact Us](https://www.tvisioninsights.com/contact-us) # The Top CTV Shows in July 2021 August 20 As viewers increasingly migrate to streaming and connected TV viewing, we're seeing increasingly diverse viewing across a range of applications.  US homes now have almost eight apps installed per TV and as a result, a broader range of platforms and programs have made our CTV Top Ten lists for Share of Time Spent, Co-viewing, Attention, and Binge Rate.  Note, the lists below highlight the top five for each of the above categories, but by clicking on the red "See the full list" links you can get to the top 10.   TVision uses cutting-edge technology to uncover second-by-second, person-level CTV engagement data. We enable a holistic view of the CTV landscape across nearly 20,000 hours of streaming content on all significant streaming platforms. For a deeper look into CTV performance, read our [CTV Advertising Report.](https://info.tvisioninsights.com/ctv-advertising-report-june-2021) ## Top CTV Programs, by Share Time of Spent **Share of Time Spent** ranks shows by the proportion of time viewers spent tuned to the content. For this report, we are specifically looking at time spent with new, original, episodic CTV programming **Virgin River** pulled an impressive 17% of time spent with new, original, episodic content. In fact, when we ranked the list to include all content, not just new seasons, they still maintained their #1 rank - capturing over 10% of ALL time spent with original, episodic content in July. Also notable, **Loki** prevented a Netflix clean sweep of the Share of Time Spent category. Loki's share dropped slightly from June, but the series continued to keep viewers tuned in - even though new episodes ended midway through the month.    [ See the full list ![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/see-full-list-arrow-right.svg) ](https://www.tvisioninsights.com/top-ctv-programs-time-of-share-july) ![Virgin River](https://www.tvisioninsights.com/hubfs/Virgin%20River.png) ### Virgin River (S3) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 17% | ![Loki9](https://www.tvisioninsights.com/hubfs/Loki9.png) ### Loki (S1) | Application: | ![BitmapDisney](https://www.tvisioninsights.com/hubfs/Platform%20Icons/BitmapDisney.svg) | | --- | --- | | Share of Time Spent | 8% | ![NHIE](https://www.tvisioninsights.com/hubfs/NHIE.png) ### Never Have I Ever (S2) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 5% | ![Atypical](https://www.tvisioninsights.com/hubfs/Atypical.png) ### Atypical (S4) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 5% | ![Sex Life](https://www.tvisioninsights.com/hubfs/Sex%20Life.png) ### Sex/Life (S1) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Share of Time Spent | 5% | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## Top OTT Programs, by Co-Viewing Rate **Co-Viewing Rate** refers to the number of episode views with more than one person in front of the screen. Disney+ has emerged as a reliable presence on our co-viewing lists, as its family-friendly content engages multiple viewers in the home. This month three Disney+ shows made our co-viewing list - **Monsters at Work**, **Behind the Attractions**, and **The Mysterious Benedict Society**. **Johnny Test**, a reboot on Netflix, is another example of family-friendly content on the list. Shows from across the CTV landscape make up the Top 10 for co-viewing - See the full list with the link below. [ See the full list ![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/see-full-list-arrow-right.svg) ](https://www.tvisioninsights.com/top-ctv-programs-co-viewing-rate) ![Johnny Test](https://www.tvisioninsights.com/hubfs/Johnny%20Test.png) ### Johnny Test (S6) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Co-Viewing Rate | 78% | ![Feels Like Ishq](https://www.tvisioninsights.com/hubfs/Feels%20Like%20Ishq.png) ### Feels Like Ishq (S1) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Co-Viewing Rate | 74% | ![Monsters at work](https://www.tvisioninsights.com/hubfs/Monsters%20at%20work.png) ### Monsters At Work (S1) | Application: | ![BitmapDisney](https://www.tvisioninsights.com/hubfs/Platform%20Icons/BitmapDisney.svg) | | --- | --- | | Co-Viewing Rate | 71% | ![Ted Lasso](https://www.tvisioninsights.com/hubfs/Ted%20Lasso.png) ### Ted Lasso (S2) | Application: | ![1280px-Apple_TV_Plus_Logo.svg-1](https://www.tvisioninsights.com/hubfs/1280px-Apple_TV_Plus_Logo.svg-1.png) | | --- | --- | | Co-Viewing Rate | 70% | ![Lisey story-1](https://www.tvisioninsights.com/hubfs/Lisey%20story-1.png) ### Lisey's Story (S1) | Application: | ![1280px-Apple_TV_Plus_Logo.svg-1](https://www.tvisioninsights.com/hubfs/1280px-Apple_TV_Plus_Logo.svg-1.png) | | --- | --- | | Co-Viewing Rate | 68% | Check Your Brand’s Ad Engagement Data Or try these: [Geico](https://www.geico.com/), [Amazon](https://www.amazon.com/), [Progressive](https://www.progressive.com/), [State Farm](http://www.statefarm.com/), [T-Mobile](https://www.t-mobile.com/) ## Top CTV Programs, by Binge Rate **Binge Rate** measures the percentage of episode views where the viewer has watched 3 or more episodes in a single session. When it comes to the shows we love to binge, Americans are usually looking for shorter content, often comedies or family programming, and this month’s list was no exception. Netflix swept all ten spots in this category. Despite being released on July 15th, Season 2 of the Mindy Kaling produced *Never Have I Ever* on Netflix made the monthly list as viewers binged the show in its opening days. In fact, the show was Netflix’s top-performing show in a number of markets when it was released, and TVision’s data supports this analysis.  [ See the full list ![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/see-full-list-arrow-right.svg) ](https://www.tvisioninsights.com/top-ctv-programs-binge-rate) ![The Seven Deadly Sins Dragons Judgement (S5)](https://www.tvisioninsights.com/hubfs/The%20Seven%20Deadly%20Sins%20Dragons%20Judgement%20(S5).png) ### The Seven Deadly Sins: Dragon's Judgement (S5) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 51% | ![Johnny Test](https://www.tvisioninsights.com/hubfs/Johnny%20Test.png) ### Johnny Test (S6) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 51% | ![BIOHACKERS](https://www.tvisioninsights.com/hubfs/BIOHACKERS.png) ### Biohackers (S2) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 50% | ![Johnny Test](https://www.tvisioninsights.com/hubfs/Johnny%20Test.png) ### Johnny Test (S1) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 50% | ![pENGUIN tOWN](https://www.tvisioninsights.com/hubfs/pENGUIN%20tOWN.png) ### Penguin Town (S1) | Application: | ![huluNetflix](https://www.tvisioninsights.com/hubfs/huluNetflix.svg) | | --- | --- | | Binge Rate: | 48% | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## Top CTV Programs, by Attention Index **Attention Index** measures how effectively a specific program keeps a viewer’s eyes on the TV screen while the viewer is in the room with the TV on. These were the top Streaming shows for Attention this month. And finally, what would a TV recap in July be without *Ted Lasso*? The AppleTV+ program is capturing plenty of attention in popular culture and it is certainly driving engagement for Apple TV. Read this comprehensive report from Variety to better understand how big Ted Lasso has been for Apple TV. Ted finds himself in the third spot on our Attention Index for July, following *Workin Moms* on Netflix and *Hacks *on HBO Max.  [ See the full list ![](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/see-full-list-arrow-right.svg) ](https://www.tvisioninsights.com/top-ctv-programs-attention-index) Top CTV Programs, by Attention Index ![Working Moms](https://www.tvisioninsights.com/hubfs/Working%20Moms.png) ### Workin' Moms (S4) | Application | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Attention Index | 156.2 | ![hACKS](https://www.tvisioninsights.com/hubfs/hACKS.png) ### Hacks (S1) | Application | ![HBO MAX-1](https://www.tvisioninsights.com/hubfs/HBO%20MAX-1.png) | | --- | --- | | Attention Index | 43.2 | ![Ted Lasso](https://www.tvisioninsights.com/hubfs/Ted%20Lasso.png) ### Ted Lasso (S2) | Application | ![1280px-Apple_TV_Plus_Logo.svg-1](https://www.tvisioninsights.com/hubfs/1280px-Apple_TV_Plus_Logo.svg-1.png) | | --- | --- | | Attention Index | 148.7 | ![BIOHACKERS](https://www.tvisioninsights.com/hubfs/BIOHACKERS.png) ### Biohackers (S2) | Application | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Attention Index | 146.3 | ![Naomi Osaka](https://www.tvisioninsights.com/hubfs/Naomi%20Osaka.png) ### Naomi Osaka (S1) | Application | ![huluNetflix](https://www.tvisioninsights.com/hubfs/Platform%20Icons/huluNetflix.svg) | | --- | --- | | Attention Index | 144.8 | ### Learn about the #1 TV and CTV Attention Metrics Platform. [![Schedule a demo](https://no-cache.hubspot.com/cta/default/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/35a298b6-597f-4099-9df4-7b46ad727f7e) ## More resources from TVision [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVRev and TVision: What We Watch When We Watch YouTube On TV](https://www.tvisioninsights.com/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv) Alan Wolk from TVRev and TVision's CEO Yan Liu discuss what and how people are watching on YouTube when they watch it on TV. [Read More](https://www.tvisioninsights.com/resources/tvrev-and-tvision-what-we-watch-when-we-watch-youtube-on-tv) [Insights](https://www.tvisioninsights.com/resources/tag/insights) [Why the World Cup's Quietest Matches Won the Most Attention](https://www.tvisioninsights.com/resources/2026-world-cup-attention) Going into the tournament, the script wrote itself. Argentina, Spain, France, England, Germany, Portugal, the Netherlands were the blue-chip names that would carry the summer. And on reach, they did exactly that. The biggest TV audiences landed where everyone assumed they would: the USA games, Brazil, the powerhouses. Then we looked at attention and the script came apart. [Read More](https://www.tvisioninsights.com/resources/2026-world-cup-attention) [Blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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