--- title: "MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females" description: Some 60% of TV households that subscribe to Disney+ so far have three or more people & are “families,” according to early November research from TVision. image: https://www.tvisioninsights.com/hubfs/when-does-the-mandalorian-take-place.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) News # MediaPost: Early Returns Show Disney+ Attracts More Family Viewing, Apple TV+ Appeals More To Females November 20   |   News *A study of early demographic returns among new major streaming services show Disney+ attracts more families, while Apple TV+ appeals more to females.* By Wayne Friedman, [MediaPost](https://www.mediapost.com/) Some 60% of TV households that subscribe to Disney+ so far have three or more people and are “families,” according to early November research from TVision, a technology company that measures viewers' eye movements on TV screens. By way of comparison, 45% of Apple TV+ homes have three or more people, compared to Hulu's on-demand service at 51% for three or more people. ![Demographic Breakout_Disney+_AppleTV+_Hulu](https://www.tvisioninsights.com/hs-fs/hubfs/Demographic%20Breakout_Disney+_AppleTV+_Hulu.png?width=600&name=Demographic%20Breakout_Disney+_AppleTV+_Hulu.png) Apple TV+ skews more female vs Hulu and Disney+ at 60% females/ 45% males, with Hulu coming in at 55% females/45% males.  Disney+ scores more male subscribers, with 55% males and 45% females. Some analysts may point to the new "Star Wars"-theme series “The Mandalorian” as a major reason. When it comes to the age of viewers, the strongest demographic is viewers 35 to 54 years old for all three services -- with Hulu  at 51%, Apple TV+  at 45%, and Disney+  at 40%. Disney scores the best among young people -- 27% of its viewers are 18-34 and 27% are under 18. Apple TV+ comes in at 26% for 18-34 viewers and 12% for those under 18. Looking at new, highly promoted original TV shows, Disney's “The Mandalorian” has a breakdown of 73% male/27% female viewers compared to 65% female viewers/35% male viewers for Apple TV+’s “The Morning Show. ![The Mandalorian and The Morning Show Attention Performance](https://www.tvisioninsights.com/hs-fs/hubfs/image%20(4)-1.png?width=600&name=image%20(4)-1.png) There is more co-viewing with “Morning” than “Mandalorian” -- 51% to 32%. The “Mandalorian” audience is younger than that for “Morning” -- 37 years old versus 48 years old. TVision’s research comes from 5,000 TV homes comprising about 13,000 people. It was conducted over the time period from Nov. 1 through Nov. 18. Read the full article in [MediaPost](https://www.mediapost.com/publications/article/343563/early-returns-show-disney-attracts-more-family-vi.html). [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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