Each month TVision reports on the top primetime shows for capturing Ad Attention. This month we have also added a list of the Ad-supported apps that best deliver Attention. TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. Marketers use this data as a qualitative measure of the value of media inventory, in order to better understand the total impact of their media spend.
On Broadcast and Cable, familiar shows like B Positive and Young Sheldon from CBS as well as Snowpiercer on TNT have each made our list of top primetime programs for ad attention throughout the first quarter of 2022, and their March performance was no different.
When it comes to Ad Attention linear outpaces CTV on average, but Discovery+ and Hulu delivered ad attention that beat or matched the Linear average in March. They lead our list of Top Five AVOD Apps for Ad Attention.
Many of the Primetime Broadcast programs that deliver high ad attention month after month also consistently capture strong ratings - such as Young Sheldon on CBS. Advertisers should consider these shows as a way to reach a large, highly engaged audience.
|World's Funniest Animals||CW||47.5%|
|United States of Al||CBS||47.4%|
Ad Attention on cable is generally higher than attention on broadcast as viewing audiences are typically smaller and more intentional. This was the case in March, when all five cable programs on our list bested the top broadcast show for attention. Marketers can use this data to find specific highly engaged audiences.
|Killing Eve||BBC America||57.1%|
|American Monster||Investigation Discovery||52.3%|
|Chicago Fire||USA Network||51.9%|
|King of the Hill||Adult Swim||51.8%|
Here we look at the AVOD apps that deliver the highest Ad Attention for 30 second ads in March 2022. In general we find that CTV advertising garners lower overall attention than linear TV ads.
|The Roku Channel||35.2%|
Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this Upfront season? Download our Ebook.