--- title: The TV Shows and Apps that Delivered Ad Attention in March 2022 description: TVision reveals the top Broadcast and Cable Primetime shows and CTV Aps for Ad Attention in March 2022. image: https://www.tvisioninsights.com/hubfs/bpos_social_1200x627-1024x576.jpeg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # The TV Shows and Apps that Delivered Ad Attention in March 2022 April 18   |   Insights Each month TVision reports on the top primetime shows for capturing Ad Attention. This month we have also added a list of the Ad-supported apps that best deliver Attention.  TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. Marketers use this data as a qualitative measure of the value of media inventory, in order to better understand the total impact of their media spend. On Broadcast and Cable, familiar shows like *B Positive *and* Young Sheldon *from *CBS* as well as *Snowpiercer *on* TNT* have each made our list of top primetime programs for ad attention throughout the first quarter of 2022, and their March performance was no different. When it comes to Ad Attention linear outpaces CTV on average, but Discovery+ and Hulu delivered ad attention that beat or matched the Linear average in March. They lead our list of Top Five AVOD Apps for Ad Attention. Want more data? Check out the [top brands and advertisements of the month](https://www.tvisioninsights.com/resources/brands-ads-march-2022), or [the top shows on CTV.](https://www.tvisioninsights.com/resources/ctv-shows-march-2022) ### Top Primetime Broadcast Programs for Ad Attention - March 2022 Many of the Primetime Broadcast programs that deliver high ad attention month after month also consistently capture strong ratings - such as Young Sheldon on CBS.  Advertisers should consider these shows as a way to reach a large, highly engaged audience. | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | B Positive | CBS | 50.1% | | Pivoting | Fox | 48.5% | | World's Funniest Animals | CW | 47.5% | | United States of Al | CBS | 47.4% | | Young Sheldon | CBS | 47.4% | ### Top Primetime Cable Programs for Ad Attention - March 2022 Ad Attention on cable is generally higher than attention on broadcast as viewing audiences are typically smaller and more intentional. This was the case in March, when all five cable programs on our list bested the top broadcast show for attention. Marketers can use this data to find specific highly engaged audiences. | **Program** | **Network** | **Ad Attention** | | --- | --- | --- | | Killing Eve | BBC America | 57.1% | | American Monster | Investigation Discovery | 52.3% | | Chicago Fire | USA Network | 51.9% | | King of the Hill | Adult Swim | 51.8% | | Snowpiercer | TNT | 51.1% | ### The Top AVOD Apps for Ad Attention - March 2022 Here we look at the AVOD apps that deliver the highest Ad Attention for 30 second ads in March 2022.  In general we find that CTV advertising garners lower overall attention than linear TV ads.  | **Application** | **Ad Attention** | | --- | --- | | Discovery+ | 38.6% | | Hulu | 36.9% | | The Roku Channel | 35.2% | | Peacock | 34.5% | | PlutoTV | 27.9% | Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this [Upfront season](https://info.tvisioninsights.com/upfront-ebook)? Download our Ebook.   [![TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/5eeec174-ffb8-4a4a-81d3-9e747704521a) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![The TV and CTV Attention Report](https://no-cache.hubspot.com/cta/default/3023204/6b181378-6650-4289-8bad-aa2394689443.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/6b181378-6650-4289-8bad-aa2394689443) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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