The TV Shows and Apps that Delivered Ad Attention in March 2022

Each month TVision reports on the top primetime shows for capturing Ad Attention. This month we have also added a list of the Ad-supported apps that best deliver Attention.  TVision's Ad Attention metric measures how well a program keeps viewers' eyes on the screen during commercial breaks. Marketers use this data as a qualitative measure of the value of media inventory, in order to better understand the total impact of their media spend.

On Broadcast and Cable, familiar shows like B Positive and Young Sheldon from CBS as well as Snowpiercer on TNT have each made our list of top primetime programs for ad attention throughout the first quarter of 2022, and their March performance was no different.

When it comes to Ad Attention linear outpaces CTV on average, but Discovery+ and Hulu delivered ad attention that beat or matched the Linear average in March. They lead our list of Top Five AVOD Apps for Ad Attention.

Want more data? Check out the top brands and advertisements of the month, or the top shows on CTV.

Top Primetime Broadcast Programs for Ad Attention - March 2022

Many of the Primetime Broadcast programs that deliver high ad attention month after month also consistently capture strong ratings - such as Young Sheldon on CBS.  Advertisers should consider these shows as a way to reach a large, highly engaged audience.

Program Network Ad Attention
B Positive CBS 50.1%
Pivoting Fox 48.5%
World's Funniest Animals CW 47.5%
United States of Al CBS 47.4%
Young Sheldon CBS 47.4%


Top Primetime Cable Programs for Ad Attention - March 2022

Ad Attention on cable is generally higher than attention on broadcast as viewing audiences are typically smaller and more intentional. This was the case in March, when all five cable programs on our list bested the top broadcast show for attention. Marketers can use this data to find specific highly engaged audiences.

Program Network Ad Attention
Killing Eve BBC America 57.1%
American Monster Investigation Discovery 52.3%
Chicago Fire USA Network 51.9%
King of the Hill Adult Swim 51.8%
Snowpiercer TNT 51.1%


The Top AVOD Apps for Ad Attention - March 2022

Here we look at the AVOD apps that deliver the highest Ad Attention for 30 second ads in March 2022.  In general we find that CTV advertising garners lower overall attention than linear TV ads. 

Application Ad Attention
Discovery+ 38.6%
Hulu 36.9%
The Roku Channel 35.2%
Peacock 34.5%
PlutoTV 27.9%


Want to learn more about using TV and CTV Engagement and Attention insights to inform your media plans this Upfront season? Download our Ebook.


TV and CTV Attention Report
The TV and CTV Attention Report