--- title: "Top Brands By Industry: Who’s Winning in Each Category?" description: 5 image: https://www.tvisioninsights.com/hubfs/CPG%20Home%20small.jpg --- [![TVision Logo](https://www.tvisioninsights.com/hs-fs/hubfs/TVision%20Brand%20Guidelines/TVision_logo_color_rgb_whiteText.png?width=1804&height=202&name=TVision_logo_color_rgb_whiteText.png "TVision Logo")](https://www.tvisioninsights.com/) Insights # Top Brands By Industry: Who’s Winning in Each Category? November 4   |   Insights In the battle for brand TV engagement, you cannot ignore engagement like Attention and Attention specifically. And as you may already know, these [vary by many factors](https://www.tvisioninsights.com/resources/analysis-variance-of-tv-viewability), including industry. But regardless of the type of product or brand, understanding the top brands is key to understanding performance. Which brand advertisers target their spends for the biggest results? We wanted to know. So we got to work using our second-by-second, person-level data to find each industry's champions of Ad Attention from the first half of 2019. Let’s take a closer look at some of the verticals in question. Remember, Attention refers to the percentage of impressions where viewers were in the room during their ads, while Attention refers to the Attention paid during the ad’s runtime itself. You can’t have one without the other. **CPG Brands** As with many other verticals, CPG brands often saw a discrepancy between a brand’s Ad Attention and Attention. One of the biggest gaps here was in the food & beverage vertical, with San Pellegrino delivering sky-high Attention at 77.5%, but relatively low Attention at 40.7% -- lower than Sargento, CLIF, Daisy, and Toffifay. ![GPC Food & Beverage AD Attention - Viewability-1](https://www.tvisioninsights.com/hs-fs/hubfs/GPC%20Food%20%26%20Beverage%20AD%20Attention%20-%20Viewability-1.jpg?width=361&name=GPC%20Food%20%26%20Beverage%20AD%20Attention%20-%20Viewability-1.jpg) **Telecom** Telecom brands were at the top of the heap in Ad Attention; the champ of all verticals was T-Mobile, with a robust 79.4% rating. Interestingly, chief competitors Verizon and AT&T didn’t even appear within the top 5 of our analysis. ![Telecom Attention and Viewability - H1 Report-1](https://www.tvisioninsights.com/hs-fs/hubfs/Telecom%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg?width=373&name=Telecom%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg) **Consumer Tech** Consumer tech brand leaders offered few surprises, with Apple and Microsoft neck-and-neck for Attention at 76.6%. Facebook followed, ahead of Samsung and Amazon, but intriguingly, had the lowest Attention at 44.1%. ![Consumer Tech Attention and Viewability - H1 Report-1](https://www.tvisioninsights.com/hs-fs/hubfs/Consumer%20Tech%20%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg?width=374&name=Consumer%20Tech%20%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg) **DTC** The direct-to-consumer brand battle had a winner in Stitch Fix, whose Attention was solidly ahead of Ring, Wayfair, ThirdLove and Ancestry.com at 75.6% Attention and 45.3% Attention. Interestingly, home-related brands (fashion, decor and security) dominated the top here while Ancestry.com held strong in the ratings.   ![DTC Attention and Viewability - H1 Report-1](https://www.tvisioninsights.com/hs-fs/hubfs/DTC%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg?width=405&name=DTC%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg)   **Restaurant** Name-brand restaurant chains took the top 5 in the restaurant vertical, with Starbucks solidly ahead of the rest at 75.9% Attention and 43.4% Attention. Panera Bread, Chili’s, McDonald’s, and Little Caesars followed at similar rates, with second-ranked Panera featuring the lowest Attention of the top 5. ![Restaurant Attention and Viewability - H1 Report-1](https://www.tvisioninsights.com/hs-fs/hubfs/Restaurant%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg?width=399&name=Restaurant%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg) **Travel** The champs of the travel vertical revealed an interesting mix of airline brands, destinations, hotels and more. Comfort Inn was the heavyweight in this vertical, winning at both Attention (77.6%) and Attention (46.2%). Destinations like [SanDiego.org](https://www.sandiego.org/) and Universal Orlando also performed strongly. ![Travel Attention and Viewability - H1 Report-1](https://www.tvisioninsights.com/hs-fs/hubfs/Travel%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg?width=353&name=Travel%20Attention%20and%20Viewability%20-%20H1%20Report-1.jpg) = Discover more about these and other verticals by [downloading our H1 2019 TV Engagement Report](https://info.tvisioninsights.com/tv-performance-report-h1-2019). And let’s talk about how our insights can deliver practical, actionable solutions to grow your brand presence and success.   [![New call-to-action](https://no-cache.hubspot.com/cta/default/3023204/b1dd1b2d-4e4c-4a96-8ceb-876b85b9cfc7.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/b1dd1b2d-4e4c-4a96-8ceb-876b85b9cfc7) ![LinkedIn](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/linkedin-icon.png) ![Twitter](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/twitter-icon.png) ![Facebook](https://www.tvisioninsights.com/hubfs/Assets%202018%20-%20S2/illustrations-icons/fb-icon.png) ## More resources from TVision [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New TV Attention and Creative Impact Report](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-tv-attention-and-creative-impact-report) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision Insights Enters Definitive Agreement to Be Acquired by Viant Technology](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has entered into a definitive agreement to be acquired by Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, in a transaction valued at $40 million. The deal, expected to close in Q2 2026, brings TVision's second-by-second, person-level attention data, co-viewership signals, and in-room presence measurement directly into Viant's buying platform. [Read More](https://www.tvisioninsights.com/resources/tvision-insights-enters-definitive-agreement-to-be-acquired-by-viant-technology) [blog](https://www.tvisioninsights.com/resources/tag/blog) [TVision's New State of Streaming Report Reveals How Context, Pod Position and More Impact Viewer Engagement](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) Today TVision, the company measuring every second of TV and CTV viewer engagement, released the H2 2025 State of Streaming Report. The semi-annual State of Streaming Report is the industry's best resource for insight into attention and engagement with streaming apps, content and ads. [Read More](https://www.tvisioninsights.com/resources/tvisions-new-state-of-streaming-report-h2-2025) [![2019 H1 Report ](https://no-cache.hubspot.com/cta/default/3023204/0723022d-934a-4fbc-8b96-2b2716a74c56.png)](https://cta-redirect.hubspot.com/cta/redirect/3023204/0723022d-934a-4fbc-8b96-2b2716a74c56) ### Find Your Brand's TV Performance Or try these: [Geico](https://www.tvisioninsights.com/search-results?brand=Geico), [Amazon](https://www.tvisioninsights.com/search-results?brand=Amazon), [Progressive](https://www.tvisioninsights.com/search-results?brand=Progressive), [State Farm](https://www.tvisioninsights.com/search-results?brand=State%20Farm), [T-Mobile](https://www.tvisioninsights.com/search-results?brand=T-Mobile) ## Get in Touch Need more info, have a question or want a demo? Tell us a little bit more and we'll respond shortly. ## Stay Up to Date The TV landscape is changing quickly. 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